Nomad Lounge, An Oasis for Creative Class Nomads
Nick Hudson is one of several Omaha transplants who have come here from other places in recent years and energized the creative-cultural scene. One of his many ventures in Omaha is Nomad Lounge, which caters to the creative class through a forward-thinking aesthetic and entrepreneurial bent and schedule of events. This Metro Magazine (www.spiritofomaha.com) piece gives a flavor for Hudson and why Nomad is an apt name for him and his endeavor. Three spin-off ventures from Nomad that Hudson has a major hand in are Omaha Fashion Week, Omaha Fashion Magazine, and the Halo Institute. You can find some of my Omaha Fashion Week and Omaha Fashion Magazine writing on this blog. And look for more stories by me about Nick Hudson and his wife and fellow entrepreneur Brook Hudson.
Nomad Lounge, An Oasis for Creative Class Nomads
©by Leo Adam Biga
Originally published in Metro Magazine (www.spiritofomaha.com)
Another side of Omaha’s new cosmopolitan face can be found at Nomad Lounge, 1013 Jones St. in the historic Ford Warehouse Building. The chic, high-concept, community-oriented salon captures the creative class trade. Tucked under the Old Market’s 10th St. bridge, Nomad enjoys being a word-of-mouth hideaway in a shout-out culture. No overt signs tout it. The name’s stenciled in small letters in the windows and subtly integrated into the building’s stone and brick face.
The glow from decorative red lights at night are about the only tip-off for the lively goings-on inside. That, and the sounds of pulsating music, clanking glasses and buzzing voices leaking outdoors and the stream of people filing in and out.
Otherwise, you must be in-the-know about this proper gathering spot for sophisticated, well-traveled folks whose interests run to the eclectic. It’s all an expression of majority owner Nick Hudson, a trendy international entrepreneur and world citizen who divides his time between Omaha and France for his primary business, Excelsior Beauty. Nomad is, in fact, Hudson’s nickname and way of life. The Cambridge-educated native Brit landed in Omaha in 2005 in pursuit of a woman. While that whirlwind romance faded he fell in love with the town and stayed on. He’s impressed by what he’s found here.
“I’m blown away by what an amazingly creative, enterprising, interesting community Omaha is,” he said. He opened Excelsior here that same year — also maintaining a Paris office — and then launched his night spot in late 2006.
If you wonder why a beauty-fashion industry maven who’s been everywhere and seen everything would do start-up enterprises in middle America when he could base them in some exotic capital, you must understand that for Hudson the world is flat. Looking for an intersection where like-minded nomads from every direction can engage each other he opted for Omaha’s “great feeling, great energy.”
“We’re all nomadic, were all on this journey,” he said, “but there are times when nomads come together, bringing in different experiences to one central place and sharing ideas in that community. And that’s exactly what it is here. Nomad’s actually about a lifestyle brand and Nomad Lounge is just the event space and play space where that brand comes to life for the experimental things we do.”
He along with partners Charles Hull and Clint! Runge of Archrival, a hot Lincoln, Neb. branding-marketing firm, and Tom Allisma, a noted local architect who’s designed some of Omaha’s cutting-edge bars-eateries, view Nomad as a physical extension of today’s plugged-in, online social networking sites. Their laidback venture for the creative-interactive set is part bar, part art gallery, part live performance space, part small business incubator, part collaborative for facilitating meeting-brainstorming-partnering.
“That whole connecting people, networking piece is really exciting to us because it’s not just being an empty space for events, we’re actually playing an active role in helping the creative community continue to grow,” said Hudson.
Social entrepreneurship is a major focus. Nomad helps link individuals, groups and businesses together. “It’s a very interesting trend that’s going to be a big buzz word,” Hudson said. “Nomad is a social enterprise. It’s all about investing in and increasing the social capital of the community, creating networks, fostering creativity. My biggest source of passion is helping people achieve their potential.”
“He’s definitely done that for me,” said Nomad general manager-events planner Rachel Richards. “He’s seen my passion in event planning and he’s opened doors I never thought I’d get through.”
The Omaha native was first hired by Hudson to coordinate Nomad’s special events through her Rachel Richards Events business. She’s since come on board as a key staffer. With Hudson’s encouragement she organized Nomad’s inaugural Omaha Fashion Week last winter, a full-blown, first-class model runway show featuring works by dozens of local designers. “That was always a dream of mine,” she said.
Under the Nomad Collective banner, Hudson said, “the number of social entrepreneurs and small enterprises and venture capitalist things that are coming from this space from the networking here is just phenomenal. Increasingly that’s going beyond this space into start-up businesses and all sorts of things.” Nomad, he said, acts as “a greenhouse for ideas and businesses to expand and grow.”
Nomad encourages interplay. Massive cottonwood posts segment the gridded space into 15 semi-private cabanas whose leather chairs and sofas and built-in wood benches seat 8 to 20 guests. Velvet curtains drape the cabanas. It’s all conducive to relaxation and conversation. Two tiny galleries display works by local artists.
There’s a small stage and dance floor. The muted, well-stocked bar features international drink menus. Video screens and audio speakers hang here and there, adding techno touches that contrast with the worn wood floors, the rough-hewn brick walls and the exposed pipes, vents and tubes in the open rafters overhead. It all makes for an Old World meets New World mystique done over in earth tones.
Hudson embraces Nomad’s flexibility as it constantly evolves, reinventing itself. In accommodating everything from birthdays/bachelorettes to release/launch parties to big sit-down dinners to more intimate, casual gatherings to social enterprise fairs and presenting everything from sculptures and paintings to live bands and theater shows to video projection, it’s liable to look different every time you visit. Whatever the occasion, art, design, music and fashion are in vogue and celebrated.
Dressed-up or dressed-down, you’re in synch with Nomad’s positive, chic vibe.
“It’s this whole thing about being premium without being pretentious,” said Hudson. “Nomad is stylish, it’s trendy, it’s great quality. All our drinks are very carefully selected. But it’s still made affordable.”
In addition to staging five annual premiere events bearing the Nomad brand, the venue hosts another 90-100 events a year. Richards offers design ideas to organizations using the space and matches groups with artists and other creative types to help make doings more dynamic, more stand-alone, more happening.
Clearly, Nomad targets the Facebook generation but not exclusively. Indeed, Hudson and Richards say part of Nomad’s charm is the wide age range it attracts, from 20-somethings to middle-agers and beyond.
Nomad fits into the mosaic of the Old Market, where the heart of the creative community lives and works and where a diverse crowd mixes. Within a block of Nomad are The Kaneko, the Bemis Center for Contemporary Art, the Blue Barn Theatre and any number of galleries, artist studios, fine restaurants and posh shops. Nomad’s a port of call in the Market’s rich cultural scene.
“It’s such a great creative community. We want to help make our little contribution to that and keep building on all the great things going on,” said Hudson.
Besides being a destination for urban adventurers looking to do social networking or conducting business or celebrating a special occasion or just hanging out, Nomad’s a site for charitable fundraisers. Hudson and Richards want to do more of what he calls “positive interventions” with nonprofits like Siena/Francis House. Last year Nomad approached the shelter with the idea for Concrete Conscience, which placed cameras in the hands of dozens of homeless clients for them to document their lives. Professional photographers lent assistance. The resulting images were displayed and sold, with proceeds going to Siena/Francis.
New, on Wednesday nights, is Nomad University, which allows guests to learn crafts from experts, whether mixing cocktails or DJing or practically anything else. It’s a chance for instructors to market their skills and for students to try new things, all consistent with a philosophy Hudson and Richards ascribe to that characterizes the Nomad experience: Do what you love and do it with passion.
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