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Magical mystery tour of Omaha’s Magic Theatre, a Megan Terry and Jo Ann Schmidman production

JOE CINO with Edward Albee at a benefit for th...

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UPDATE: Ah, it’s spring again, and that means it’s time for the Great Plains Theatre Conference in Omaha, where many established and emerging playwrights and other theater professionals from the far corners of the U.S. gather their collected energies for the theater arts.  As a journalist who interviews some of the guest artists for the conference, which this year is May 28-June 4, I enjoy dropping the name Megan Terry and mentioning that she lives in Omaha. It never fails to elicit a response: first, affection and admiration for the work of Terry, a great American playwright; and then surprise and delight that she lives in the host city for the conference.  What follows below is an article I did five or six years ago on Terry and how and why she came to resettle in Omaha from New York and what she did here.

I only attended a couple productions by the Omaha Magic Theatre, an avant garde, experimental stage company led by two women who against all odds made their ground-breaking theater a success in Omaha, Neb. One of the partners, Jo Ann Schmidman was from here and made her reputation here with the theater.  The other, Megan Terry, made a name for herself in New York long before joining Schmidman in Omaha at the Magic Theatre.  They closed their theater some years ago and the two women who created such a distinct niche for themselves seemed in danger of fading into obscurity when I caught up with them and wrote the following story, which appeared in The Reader (www.thereader.com).  Basically, I wanted to capture in print just how extraordinary what they did was and just how compelling they are as individuals and as partners.


Magical mystery tour of Omaha’s Magic Theatre, a Megan Terry and Jo Ann Schmidman production

©by Leo Adam Biga

Originally appeared in The Reader (www.thereader.com)


Even in the counter-cultural maelstrom of the late 1960s, the idea conservative Omaha could support an experimental theater with a strong feminist, gay/lesbian bent defied logic.

Well, that’s the point, isn’t it?

When native Jo Ann Schmidman founded the Omaha Magic Theatre in 1968 as a center for avant garde expression in the Old Market, she followed her muse. The fact she was barely out of her teens, between her sophomore and junior years as a Boston University theater major, only added to what many must have regarded as folly. That’s not how she saw it though.

Instead of resistance, “what we discovered was quite the opposite…open-minded people with a work ethic,” said Schmidman, an Omaha Central grad weaned on local children’s theater, the work of an adventurous wing of the Omaha Community Playhouse and a summer studying in Northwestern University’s prestigious theater program.

“The pioneering spirit and the quest to work with your own hand, out of your own soul, is an Omaha, a Midwestern trait and that’s exactly the kind of theater I was interested in doing. It didn’t have anything to do with being radical, it had to do with being homemade and what is inside of people,” she said at a Great Plains Theater Conference (GPTC) panel. “It wasn’t about shocking people, it was about giving them a vehicle to reflect, a way to understand one’s self better, to go on a spiritual journey.

“I knew it was a perfect place to start an alternative, experimental theater…there was nothing like it and to date there is not another alternative theater in town. It’s either realism or naturalism.”

In a 1996 Theatre Quarterly interview she said the very qualities of this place that isolate it from the theater mainstream allow for exploration: “There is something incredibly expansive about this area and about the people that live here. The extremes of temperature, I believe, allow extremes of creation.”

She originally opened OMT as a summer enterprise. Grad students from Boston U. rounded out the company. The first season was heavy with plays by European absurdists Genet and Brecht. American works came later, including The Tommy Allen Show by Megan Terry.

The paths of Schmidman and Terry first crossed years earlier.

A Mount Vernon, Wa. native, Terry has lived a life in theater. She was “brought up” in the Seattle Repertory Playhouse, mere blocks from the home of her pioneer grandma. “I just scratched at the door until they let me in,” she said of Playhouse founders Burton and Florence James. After completing her theater studies in the Pacific Northwest Terry tried for an acting career in New York, all the while journaling. “Pretty soon, I thought my own dialogue was better than the stuff I had to perform. Little by little I started writing.”

“At this same time were all the protest movements, the marches. There was a huge political-social-cultural revolution. The new music, the new art, the Action painters and Abstract Expressionists, were at their zenith. All these things were converging,” Terry remembered. “I’d go to Washington Square and hear Bob Dylan and Joan Baez before they were famous. There were about 35 marvelous playwrights all working in New York City and we could all walk to each other’s theaters, so it was like, Can you top this? We just played off of each other.

“I mean, it was all there. I see theater really as a conservative art, where it takes from everything else and I think American jazz had to do what it did and American painting had to do what it did before our kind of theater could happen, because the other arts feed you.”

Terry churned out plays at an amazing clip, at one point having a new one produced every month. Edward Albee co-produced a double bill that included her Ex-Miss Copper Queen On a Set of Pills at the Cherry Lane Theatre. She was a founder of the legendary Open Theatre, an experimental company that produced her work, eventouring it nationally. Other Terry plays were performed at the chic La Mama. Another at the Circle Rep. Still another at the Actor’s Studio.

Along with Sam Shepard, a fellow founder of the Open Theatre, she was identified as one of America’s most promising new playwrights.



Her work is of its times, yet timeless, reflecting our culture’s struggles with violence/war (Viet Rock), spouse/child abuse (Goona, Goona), objectification (Objective Love), prison life (Babes in the Big House), underage drinking (Kegger). A key facet of her work is transformation, which bends roles, even genders. Themes predominate more than characters in her metaphorical plays.
Terry faced a transformation of her own when the NY theater landscape changed in the early ‘70s. The Open Theatre disbanded. Finding venues for her work proved difficult. Flush with the fervor of feminism, she chafed at the thought of deferring to male producers or playwrights anymore.

“At a point I worked with very strong men in the ‘60s. Joe Chaikin, Tom O’Morgan, Peter Feldman,” said Terry, who developed Viet Rock in a Saturday Open Theatre workshop that also produced HairRock was perhaps the first major work of art to deal with the Vietnam War. When Chaikin and Feldman “took it (the play) away from me,” she said, “a big confrontation” ensued.

Drawn into “the arms of the feminist movement,” Terry felt empowered to go off on her own. “After women saw Viet Rock some of them started coming to me asking me to come to consciousness-raising groups, and I did,” she said. “As more people started calling me up and saying, ‘Will you write a play for something we’re doing?, like the Brooklyn Academy of Music, I realized I’m behind the careers of all these fabulous guys, but I’m way back here in the shadows and they’re getting all the glory. So, why not separate?”

Aptly, Terry’s and Schmidman‘s paths crossed in theatrical fashion.

“I met her [Schmidman} in Boston when I was asked to come to write the bicentennial celebration for Boston University’s theater school” Terry said. While in Bean Town she joined the throng gathered for a protest on the Boston Common. Out of the crowd Terry estimates approached a million people, the two found each other.

“I don’t go to rallies but I went to an anti-war rally where I met her by mistake, doing guerrilla theater,” Schmidman said. “I found her to fix my tin foil mask.” “Her mask had come off and I helped her with it. It’s just absolutely true,” Terry said.

Schmidman admired Terry’s work. Indeed, she said, “I had the top of my head blown off” by the work of Terry and her cohorts. The two got to know each other when Terry later went to Boston U. to workshop her Approaching Simone. Terry cast BU theater students. None of the perky, blonde, blue-eyed, well made-up girls fit what she wanted. So, “I designed an improvisation where one person had to stand off all of the rest of the kids in the school,” she recalled, “and Jo Ann had the power to stand them off. I said, ‘Ah ha, I can write this play around her. There’s the power I’m looking for.’’ Jo Ann WAS Simone. The play ran off-Broadway at Cafe La Mama, becoming the first student-cast production to win an Obie.
Their relationship grew when Schmidman toured with the Open Theatre, “It was a magic, perfect fit,” said Schmidman. Terry visited Omaha in 1970 to see Schmidman’s production of the Tommy Allen Show.

“It was a better production then I had done out in Los Angeles. I had to admit it,” said Terry. “I said, ‘This is really good.’ I mean, she was showing me things about this play I didn’t know were there.”

With some prodding, Terry set her sights on this place, moving here in 1974.

“When the Open Theatre closed and I saw what Jo Ann was building here,” Terry said, “I could easily make that transition. She’s a great director.” Still, it was a huge leap of faith. “She was leaving where one made it in the theater. Plenty would not leave New York City, period. But for Megan I never heard a second thought,” Schmidman said.

The difference being in Omaha Terry didn’t have to take a back seat to anyone. It’s why leaving the center of the theater world was not such a hard move. “I always felt like I was camping out in New York as it was,” Terry said. “I always felt like it was temporary. The feminist movement freed me from being stuck in New York and being in that life.” She said she ended up being far more productive here.

Schmidman said since Terry’s “ego was not at stake,” Omaha made sense, as here she could “work every day within a viable company” that would produce her plays. “Megan is the kind of playwright that writes for a company of people, which is how I lured her out here.”

As Schmidman did before her, Terry found the possibilities for theater here “wide open.” Terry’s presence lent OMT instant credibility. Her career hardly suffered for the move. Her prodigious output (60 plays) continued. Her work has been taught or performed across North America, Europe, South America and beyond.

The theater became a year-round venue for the most mind-altering work. It changed locations a few times before settling at its present downtown site on 16th street in a former department store next to King Fong’s.

More than two decades before the Blue Barn Theatre opened, these women were doing Witching Hour work that made electric cool aid acid trips seem tame.

Terry and Schmidman recently sat down for interviews at the theater, an open, tiled space with a stripped-down ‘50s-vibe. They are a study in contrasts. Terry has the pale, soft, rounded features and sweet, doe-eyed look of an ingenue turned mature matron. Schmidman is a slim, dark-featured, hard-angled figure whose severe face and brooding demeanor signal intensity. Little Bo-Peep and Gothic Queen. Both exude a manic fervor on low simmer. They listen intently. They laugh easily. Each interrupts the other to complete a sentence, the way longtime companions do.

The two ceased producing at OMT a decade ago. A new group of artists use the space and the name today, inspired by what the two women did to push theater’s boundaries. Terry and Schmidman long intended handing over the OMT to a new troupe. Groups came and went. None stuck. In 2004, fashion designer Julia Drazic and a coterie of designers, visual artists and musicians hit it off with the women and took over the space. The resulting multi-media, multi-layered shows defy categorization. Sound familiar?

Schmidman, who advises the group, calls Drazic “a natural born producer.”

Drazic and Co. realize the heavy legacy they carry with the OMT name.

The Growth of the Magic Theatre
A generation apart, Terry and Schmidman each studied and rejected old theater concepts in favor of a freer model unbound by, in their minds, rigid constraints and assumptions. While Schmidman’s a militant adherent of independence and a harsh critic of conventionality, Terry’s more politic.

With Schmidman as artistic director and Terry as resident playwright, OMT showcased works by playwrights thick in the canon of the American avant garde: Ron Tavel (Kitchenette), a collaborator with Andy Warhol on the Pop artist’s early narrative films; Paula Vogel (Baby Makes Seven), whose play How I Learned to Drive won a Pulitzer; and Obie and Pulitzer winner Sam Shepard (Chicago). Guest directors helmed some shows. Visiting playwrights-directors did workshops. It was all about change and challenging the status quo, even the very definition of theater.

Schmidman was well-suited to the task said New York playwright Susan Yankowitz: “Jo Ann has flung herself into roles, as actor-as director, with unusual courage and confidence, qualities that make her especially friendly to risk.”

Everyone contributed ideas to a play’s development. Everyone participated in its performance. Devoid of the usual barriers, like a proscenium stage, audiences, actors, stage hands, words, sets, music, costumes, sculptures, movements and projected images became equal elements in total, multi-media, sensory immersions.

Terry’s transformational style, in which actors interchange parts or morph into objects, was aided by soft sculptural costumes. Crew handled lights, music and sets not behind a curtain or in shadow, but out in the open, for all to see. Same way with actors changing costumes. It was part of the experience, as in the spirit of the ‘60s New York “happenings” Terry witnessed.

The experience, Omaha theater director Jim Eisenhardt said, could be formidable. “Oh, absolutely, it was intimidating, but it was a great shared experience, too.”

“In those days our object was to push previously established ideas of what theater was in new directions,” said Schmidman. “To create absolutely contemporary theater…in other words, to create theater that had to do with our lives, living and working in Omaha, Nebraska, because that’s what we were doing. So it was a pretty lofty task we set for ourselves. It was to reinvent what does theater look like, what does it sound like, what is it.

“And certainly there were plenty of roots in people before us. This was the end of the ‘60s, so we had Cafe La Mama, Cafe Chino, the Open Theatre” as models to follow.”



From 1996 Dallas Children’s Theatre/Omaha Magic Theatre production of Star Path Moon Stop





OMT fit in well with the Old Market’s head shops and art galleries. It had the entire building that contains the Passageway. The company lived communally there and in a loft across the street, with Terry cooking big stews from French Cafe refuse. The theater became a self-supporting operation. Members did not need to take second jobs. By taking risks rather than playing it safe the women made OMT a successful, recognized home for contemporary theater.

“We were producing this fine theater that commanded national grants and international respect at a time when it wasn’t being given to the opera or the symphony,” Schmidman said. “This tiny little theater was getting direct National Endowment for the Arts support in ever escalating amounts because the work was good. They (the NEA) came out each year to see the work.”

The two women’s imprint is undeniable.

As if being an experimental theater were not enough, OMT dared to be a “‘gay,’ ‘radical feminist,’ ‘lesbian’ theater‘” on top of it, said Rose Theatre artistic director James Larson. “None of that existed in Omaha before.” Given that, he said, “it is extraordinary the Magic Theatre could survive for 30 years.” He added it’s “impressive” OMT could command large grants and he admires how  “resourceful” Schmidman and Terry were in replenishing the company over time.

OMT built loyal followings for experimental work that proved accessible. “Once the people saw the work, whether they knew what they were seeing or not, they responded to it,” Schmidman said. One reason may be the extensive research Terry did for “the big community pieces” OMT did, like her Kegger, that dealt with under age drinking. Once they had a hit, they kept it in front of audiences for a steady cash stream. OMT toured Kegger for three years, nearly surviving on its proceeds alone.

“Touring is what kept us going,” Terry said. “It helped enable us to keep doing what we were doing, reaching out to all of the communities, getting to know people at different universities and arts councils.”

Q & As usually followed shows. Often, the theater invited scholars or experts to lead discussions related to the themes/issues raised. Audiences weighed in, some testifying, as in church, to how the plays resonated with their lives.

Terry and Schmidman set a high standard.

Larson, a playwright whose doctoral thesis is on Terry, worked with OMT for 15 years. He said, “There was a time in the ’60’s and ’70’s when Megan was considered one of the top three female playwrights in the history of American Theater” along with Lillian Hellman and Susan Glaspell. “Then more female playwrights emerged, and Megan is still remembered as the leading political/feminist playwright.”

Noted New York playwright and poet Rochelle Owens said, “Megan Terry’s plays explore the boundaries of American culture…Her use of ‘transformation’ marked her as one of the most original dramatists of the experimental theater of the 20th century.” Owens said Schmidman is a “brilliant artistic director” who, along with Terry, is “an inspiration to theater artists.”

OMT was an island unto itself, isolated, by choice and by perception, from the larger theater community due to the work it did and the single-minded focus, some might say zealousness, the women displayed. “We didn’t play the local theater game,” Terry said. “Or socialize,” Schmidman interjected. “We were too busy working.”

Its 30-year run only ended, in 1998, when Schmidman and Terry, partners in life and in the theater, reached a point of exhaustion. The two share a house together in south O. The theater’s old touring van is parked on the street. The house is obscured by the van and an overgrown garden in front that seems an apt metaphor for two artists whose wild, creative vines are intertwined.

“When we closed we were playing to full houses every night,” Schmidman said. Even if she and Terry were weary, why walk away from such a good thing? “It’s just, there are other things to life. There are other art forms, like living,” Schmidman said. Besides, she said, it just never got any easier, especially the struggle to win grant money. All the late nights of preparing mountains of paperwork for grant applications and then waiting on pins and needles for a yes or no wore on them.

“The audiences were great, the work was great, but getting the damn money was as miserable as ever,” Terry said.


Right Brain Vacation Photos: New Plays and Production Photographs from the Omaha Magic Theatre 1972...


They closed shop to archive OMT’s and Terry’s remarkable bodies of work, all of which is housed in the Bancroft Library at the University of California at Berkeley.

Thirty years of original, groundbreaking work unseen before here, some seen for the first time outside NY. Tours across Nebraska, Iowa. All “musicals,” not with familiar show tunes, either, but original, contemporary, music.

“The biggest myth of the American theater is people will only go to a show if they can leave the theater humming the tunes or they’ll only go to something that sounds like something else. That has not been our experience,” Schmidman said.

The Magic made its mark far beyond Omaha, too. Terry and Schmidman collaborated on the lyrics and book, respectively, for Running Gag, staged as an official selection of the 1980 Winter Olympic Games in Lake Placid, NY.

In 1996 the Magic represented America in the Suwon Castle International Theatre festival in Suwon, South Korea, just south of Seoul. Terry, Schmidman and Co. performed Star Path Moon Stop outdoors before a crowd of some 5,000 squatting spectators.

“It was fabulous,” Schmidman said. “They come from a shamanistic tradition, so they really got into our kind of theater,” Terry said. “They embraced it because it’s quite like their traditional, very broad, emotional, spectacle theater,” Schmidman elaborated. “Yes, their theater is very episodical and relies on fabulous stage effects,” Terry added. The festival appearance followed workshops OMT did the year before in Seoul. The theater traveled abroad once before, when they toured Body Leaks at a women’s fest in Canada.

From OMT’s inception, Schmidman surrounded herself with collaborators drawn from many disciplines/backgrounds. Rarely did anyone have formal theater training. There were painters, musicians, poets, hippies and freaks. Among the noted artists to work with OMT were painter Bill Farmer, musicians Jamel Mohamed and Luigi Waites and composer John Sheehan. Sora Kimberlain arrived as a visual artist and ended up doing set design, acting, writing and directing.

“The bottom line was if theater reflects life and if we’re creating a brand new way of performing, well, you sure don’t need to go to school for it,” Schmidman said. “You need to open your heart, open your soul, give yourself over to the work and do what it tells you.”

EDITOR’S NOTES: While Schmidman and Terry closed the original OMT a decade ago, they’re hardly inactive. Terry still writes, accepting commissions from theaters like The Rose in Omaha. Schmidman no longer directs but she consults/mentors the new OMT and other young theater artists.

In 1992 the Magic Theatre produced a book, Right Brain Vacation Photos, that serves as a great OMT primer, the American avante garde and experimental theater. Look for it at your local library or on Amazon.com.

  1. October 6, 2010 at 10:13 pm

    A thoroughly informative article that allowed me to catch up on Megan Terry, whom I knew in her Mount Vernon and Seattle days and have lost touch with. Pretty inspiring work, well documented. Thanks.

    Julie Yearsley Hungar


  2. leoadambiga
    October 6, 2010 at 10:34 pm
  3. January 3, 2011 at 2:45 am

    Thanks for the feedback.


  4. Alistair Hunter
    May 27, 2011 at 6:51 am

    As co Founder, Artistic/Administrative Director of Scorpio Rising Theatre, with the late Louise Newmark, in Los Angeles we Produced and Directed many Megan Terry plays, Los Angeles, West Coast, American, and World Premiere performances. Scorpio Rising Theatre began in 1969 as a small shopfront black box alternative theatre. Scorpio Rising Theatre developed a strong ensemble of actors and produced new work by new playwrights in repertory, conducted actor’s workshops, playwrights workshops, and other work. Scorpio Rising Theatre was the recipient of a Los Angeles Drama Critic’s Margaret Hartford Award “for the intensity of it’s focus on the work of new playwrights and commitment to contemporary theatre”. This tiny theatre generated new audiences, and as opposed to what was the standard mainstream Los Angeles actors’s showcase theatres, generated national and international recognition. Scorpio Rising Theatre was the recipient of support from the National Endowment for the Arts, California Arts Council, The Office for Advanced Drama Research, and other public and private foundation support. One evening during the performance of a Megan Terry play I wrote her a handwritten letter telling her how significant her work had been in the development of our work at the theatre. We did many new works by Megan Terry, Terrance McNally, Lanford Wilson, Sam Shepard, Bertolt Brecht, and scores of others, including playwrights in residence through the Office of Advanced Drama Research. We produced the world premiere of her unpublished “The People vs Ranchman” and others. Megan Terry came out to visit at our invitation to the world premiere of her unpublished “Frankenstein”. We were not only inspired by her works, and techniques, but also by her work at The Omaha Magic Theatre. Megan Terry’s contribution to Theatre influenced countless theatres, producers, directors, teachers, actors, writers, artists, students, publishers, audiences, and generations to come. Upon looking up two Megan Terry plays I am looking forward to producing again in Los Angeles in 2011, I discovered the wealth of literary educational sites that also recognized her significance. We all play our part. Thank you Megan Terry, and all that supported and encouraged your work, and the archives that keep your work available to future generations. With sincere affection – Alistair (Al) Hunter


    • kmd
      June 30, 2011 at 11:24 pm

      What year did the Scoprio Rising Theatre win the Drama Critic’s Award?


      • Alistair Hunter
        July 1, 2011 at 12:03 am

        Scorpio Rising Theatre won the L A Drama Critics Circle Special Margaret Hartford Award in 1972 or 1973. Alistair (Al) Hunter
        Artistic/Administrative Director Los Angeles Theatre Projects 2011


  5. Paul Sabelka
    January 9, 2012 at 5:21 pm


    A huge thank you for the account of OMT. Terrific. Insightful, Thorough. Magnificent.
    I met Schmidman and Terry in the ’80s when teaching at a community college in Iowa.
    They performed Kegger for our pleasure and also did workshops. Two amazing
    women always. Very inspiring. Years ago at UC-Long Beach, we did Viet Rock and
    that was unforgettable. These two women have touched my life with their passion and
    talent, and it was so enjoyable to read of them again.

    Paul Sabelka


    • January 9, 2012 at 6:35 pm

      Thanks so much for writing. As often happens in the life of a journalist like me whose work originally appears in small publications with little reach, I rarely hear from anyone, subjects and readers alike, when a piece like the Omaha Magic Theatre story appears. Thanks to the Web, I am getting far more responses now to this story and others like it then I did when they were first published. It’s gratifying to know when something you’ve written resonates with someone like you. Thanks for taking the time and making the effort to share this with me.


  6. May 21, 2015 at 4:04 am

    Thanks for writing this! I was the pianist for OMT for one year in 1980-81. We did Goona, Goona and other works. Brings back memories of a wonderful time. It was great working with Joanne and Megan. (my name was Gail back then)


  7. May 21, 2015 at 7:03 am

    Hi! I’ve been following your blog for a long time now and finally got
    the bravery to go ahead and give you a shout out from New Caney
    Texas! Just wanted to say keep up the excellent job!


  8. August 14, 2016 at 9:21 pm

    I was in the original Tommy Allen Show which Megan wrote for us at Immaculate Heart College in 1969. Our theater group improvised the play under Megan’s tutelage and brilliant direction. She was awesome. I would love to be in touch with her 47 years later. Thanks so much.


    • Paul Sabelka
      August 15, 2016 at 3:16 am

      Dear Kac Young,
      Thanks for remembering and checking in.
      47 years does go back.
      I remember working with scenes of Megan’s “Viet Rock” at Long Beach State College about that time –an unforgettable experience.
      May all be well and all connected not forget.


  1. August 16, 2016 at 12:03 am

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