Tom Lovgren, A Good Man to Have in Your Corner
In the course of developing boxing stories over the years I met the subject of this story, Tom Lovgren, who at one time or another was involved in about every aspect of the fight game. He’s still a passionate fan of the sport today and is the unofficial historian and expert on boxing in Nebraska. Tom is one of those plain talking, call-it-like-is sorts, and I love him for it. He’s also a good storyteller, and his rich experiences in the prizefighting community provide him with plenty of material. Prior to profiling Tom, he was a source for me on several boxing pieces I did, including profiles on Ron Stander, a once Great White Hope who was billed as the “Bluffs Butcher.” Lovgren was in the Stander camp when Stander fought Joe Frazier for the world heavyweight title in Omaha in 1972, still the biggest boxing event in the city’s history. You’ll find my Stander pieces on this site. Tom also contributed to stories I did on Morris Jackson, Harley Cooper, the Hernandez Brothers, Kenny Wingo, the Downtown Boxing Club, and Dr. Jack Lewis. all of which can also be found on this blog. My story about Tom originally appeared in the New Horizons.
Tom Lovgren, A Good Man to Have in Your Corner
©by Leo Adam Biga
Originally published in the New Horizons
During one spring night in 1972, Omaha, Neb. became the center of the professional boxing world. A record Omaha fight night crowd of 9.863 jammed the Civic Auditorium to witness the May 25 heavyweight title bout between the challenger, local favorite Ron “The Bluffs Butcher” Stander, and the popular champion, “Smokin’” Joe Frazier. A gallery of veteran boxing reporters covered the event. Film cameras fed the action to a national syndicated TV audience. Canadian heavyweight champ George Chuvalo did the color commentary. Area dignitaries and sports celebrities mingled in the electric crowd. Top heavyweight contender George Foreman looked fearsome at ringside. Legendary referee Zack Clayton appeared spiffy in his bow tie. Nervous Dick Noland ran the Stander corner while his counterpart, the sage-like Yank Durham, led the Frazier contingent.
In terms of sheer impact, the fight remains arguably the biggest sporting event ever held in Omaha. The allure of the heavyweight championship was enough that, with the title on the line, the results made headlines around the globe. And while Stander-Frazier does not rank highly in the annals of title bouts, it proved a smashing success, pulling in live gate receipts of nearly $250,000 in an era when tickets went for a fraction of today’s prices. For former Omaha boxing promoter and matchmaker Tom Lovgren, one of the men responsible for making the fight happen, it was the apex of a 20-year career that saw him put on fight cards featuring everyone from world-class boxers to journeymen pugs. A blunt man with a biting wit, Lovgren recalls a well-wisher that night praising him for pulling off such a coup, whereupon he quipped, “It’ll all be down hill from here.”
The sardonic Lovgren sat for a recent interview in his ranch-style Omaha home near Rosenblatt Stadium and explained his seeming pessimism the night of his crowning feat. “What I meant by down hill was I’d been to the peak. What was the chance of developing another heavyweight in Omaha, Neb. who drew like Stander did and who could be ready to fight for a championship? It’s all got to work together. And that time it did. All the dreams came true. A lot of people talk about doing something like this, but a lot of stuff can go wrong. A guy can get cut in training camp. Tempers can flare up and the whole deal get called off. With this situation, everything worked. It came off.” Proving himself a prophet, Stander-Frazier was indeed the one and only title fight he promoted.
What made the event possible in the first place was the fact that in Stander, Lovgren delivered the right man at the right time to face Frazier, who was but a year removed from having scored his greatest victory — a 15-round decision over Muhammad Ali. Frazier had fought just once since that memorable and epic bout, having KO’d Terry Daniels in New Orleans. When word reached Omaha the Frazier camp sought another tune-up for the champ against a game if not too dangerous foe, plus a nice pay day to boot, Lovgren and company swung into action and offered to make the fight in the River City, where the then 23-1-1 Stander was a blue collar, hard-hitting hero.
At the time, Lovgren was a one-quarter partner in the recently formed Cornhusker Boxing Club, which staged most of Omaha’s top fight cards in the 1970s. Club president Dick Noland was Stander’s longtime manager. Noland and Lovgren were friends from the days when Lovgren was a correspondent for Ring Magazine. A Sheldon, Iowa native, Lovgren fell in love with boxing watching televised bouts as a kid. His short-lived amateur boxing career came to a halt at 16 when he got “dropped” three times in round one of a Golden Gloves bout. “It was at that point I decided, If you’re going to do anything in this game it’s going to have to be as something other than a boxer, because you obviously don’t have the talent it takes.”
Outside the ring, the University of Denver-educated Lovgren was a food services manager at many different stops, including Omaha’s Union Stockyards Company. Wherever he, his former school teacher wife, Jeaninne, and their four sons settled, Lovgren made it a point to acquaint himself with the area boxing scene — its gyms, fighters, managers, trainers — and to attend bouts. He often traveled 100 miles or more just to see a good fight.
He promoted his first fight card in Ohio, later detailing the highs and lows of that experience in an article he authored for Boxing Illustrated entitled, “So You Want to Be a Promoter?” His wife was skeptical about the promotion racket until he emptied his pockets after that first fight card and hundreds of dollars in gate receipts came tumbling out. Catching fights and filing stories around the Midwest helped him develop contacts among the boxing brotherhood. After contracting multiple sclerosis in 1970 Lovgren retired from the food services field, which gave him more time to feed his passion. Always the fighter, he’s not allowed MS to break his spirit, noting that managing the disease is a matter of “knowing what you can do and what you can’t do.”
When asked by Noland to join the Cornhusker Boxing Club, Lovgren jumped at the chance. Before teaming with Noland he had bailed-out the manager more than once by finding last-minute replacement opponents for Stander, whose reputation as a heavy hitter preceded him. “I was very good at coming up with fighters, and right now,” Lovgren said. “Good fighters, poor fighters, whatever it was, I would get those opponents. My strong suit was my ability to deliver a body. I knew a lot of people. I’d been a lot of places. I knew what talent was available.”
With Noland in charge of getting Stander fight-ready and Lovgren taking care of the business side of things, “The Bluffs Butcher” became their meal ticket. But getting Stander in shape was a daunting task given the fighter’s notoriously lax approach to training. “It was hard to get Ron enthusiastic about training,” Lovgren said. “There was no inner drive, no fire in the furnace, except for certain fights. I tried talking to him about it. I tried playing mind games with him. I did everything I could.” With his matchmaking acumen, Lovgren helped build Stander into a contender by putting him in “against the right guys at the right time to develop his skills.”
“He made some good fights for me,” recalls Stander, “Like the Ernie Shavers fight (a Stander KO victim). He got me in shape. We had a good time”
By the end of ‘71 Stander owned credentials for an inside track to a title shot. First, he was a Great White Hope. Second, as a short-armed slugger he played into Frazier’s smothering style. Third, he cut easily, reducing the chances the fight would go the distance and hazard a decision. Finally, he was a crowd-pleasing brawler with a knockout punch. A guy who, as Lovgren likes to phrase it, “put asses in seats,” guaranteeing a good gate. “Ron drew better than any fighter who ever fought in Omaha. There were guys with more talent, but Ron had the charisma that drew people like no one else. Some people came to see him win and some came to see him get beat. I didn’t care why they came, as long as they came.”
To ensure the chronically overweight Stander got fit, Lovgren moved him into his home for the fight. Training under Leonard Hawkins at the Fox Hole Gym in Omaha and under Johnny Dunn in Boston, Stander steeled himself. “Ron was a real fighter who asked no quarter and gave none. He backed away from no one and had no fear. He’d walk right into you. He was not going to be embarrassed,” Lovgren said.
In a confrontation that could have served as an inspiration for Rocky, Stander, the 10-1 underdog, showed admirable courage by standing toe-to-toe with the champ and exchanging haymakers. Despite taking a beating, he kept wading in until, bloodied and blinded by cuts, the fight was stopped after the 4th round. Still, there was a moment early on when the underdog appeared to rock the champ, even buckling his knees. “A lot of people say that Frazier slipped. He did, but he was hit with a shot by Stander and that’s why he staggered. Another time, Ronnie missed with an uppercut that was about that far away,” said Lovgren, holding his fingers about two inches apart. “If he landed that punch he may very well have been heavyweight champ of the world. That’s how close he was.”
Frazier retained his belt, only to lose it the very next fight to Foreman. Meanwhile, Stander got a one-way ticket back to Palookaville, where for another decade he toiled in obscurity as a club fighter whose main claim to fame was having got that one-in-a-million crack at immortality. Yet the fight that will forever link these two men almost didn’t come off when negotiations bogged down over money. “Frazier’s Philadelphia lawyers sent us a couple proposals and we turned them down because there wasn’t any money for us. Until the contracts were squared away to where we were going to make some money, that fight was not going to happen,” Lovgren said. “Then, television got involved and all of a sudden there was money enough for everybody.” With the bout confirmed, Omaha took center stage in the big time boxing arena. “Once the word was out that this title fight was on, everybody from the world of boxing was there. Everything you wanted was possible. Everybody wanted something. That’s how it is.”
Besides promoting Stander fights, he showcased the fighting Hernandez brothers (Art, Ferd, Dale) of Omaha. He considers long retired welterweight contender Art Hernandez the best fighter, pound-for-pound, the city has produced. He also organized cards featuring such top-ranked imported talent as Sean O’Grady, Lennox Blackmore and Jimmy Lester.
In his career, he saw it all — from guys taking dives to being handed bad decisions to getting “beat within a whisker of their life.” When it’s suggested boxing suffers a black eye due to mercenary, deceitful practices, he sharply replies, “Do I think there are crooks in boxing? Yes. Did I ever deal with any? Yeah, I probably did. I’ve heard a lot of bad stories, but every time I dealt with Mr. Boxing types, and I did a lot, they delivered the product and were straight down the line with me.” He feels a few unsavory elements sully the image of an otherwise above-board sport. “Anybody who ever fought for me got paid. If I said you were going to get $100, you got $100. I paid what I thought was the going rate for a 4-rounder or whatever it was, and that meant you got paid whether there was one person in the auditorium or whether the auditorium was full. If you’re going to play the game, you better be able to afford it.”
Stander said Lovgren has always owned his trust and respect. “Tom always took good care of me. You could count on him right to the end, every bit of the way. He’s just a stand-up guy. Straight as an arrow. His word is as solid as a rock, as good as gold. I love the guy.”
Because all manner of things can cause a fighter to drop out of a scheduled match, a savvy promoter like Lovgren must be able to improvise at a moment’s notice. “Once, I had a couple fighters pull out the night of the fight. These two guys that trained at a local gym had come to watch, and I went up to them and said, ‘Hey, you’re here, you can fight. You guys don’t have to kill each other — just go out and put on a good show, and I’ll pay ya.’ So, they fought an exhibition. Does that kind of thing happen? Yes. Often? Yes. Too often? Yes.”
Lovgren, who’s aimed his cutting remarks at referees, judges and athletic officials, makes no bones about the fact his frank style rubs some people the wrong way. “If you took a poll of all the boxing people in Omaha I wouldn’t make the Top 10 friendliest guys, but you’ve got to have people’s respect” and that means speaking your mind and stepping on some toes. Venerable Omaha amateur boxing coach Kenny Wingo, who’s worked alongside Lovgren organizing the Golden Gloves, admires his friend’s penchant for “telling it like it is,” adding: “He’s very opinionated and he’s a little rough around the edges. He takes no prisoners. He runs everything with an iron fist. But if he tells you something, you can take it to the bank. He’s honest. He’s got quite a history in the boxing world and he’s done a lot of good things for the sport along the way.”
If Lovgren leaves any legacy, it will be his role in bringing off Stander-Frazier, an event whose like may not be seen here again. Since retiring as a promoter in the early 1980s, this self-described “serious student” of The Sweet Science has continued his love affair with the sport by organizing his vast collection of boxing memorabilia (books, magazines clippings, tapes, wire service photos) and by writing a pair of boxing histories. The first, which he self-published, chronicles the life and times of Ron Stander, with whom he’s remained close friends. The second, which he just started, details the career of Art Hernandez, a man who fought five world champions and, in retirement, lost part of a leg following a fall at his home. The materials and histories are his attempt at preserving a record of local ring greats.
Like most passions, once boxing gets in your blood, it never leaves you. Even if many of the gyms, watering holes and ringside characters he knew are now gone, Lovgren still closely follows the sport. “You never get out of the game,” he said.
- For Better or Worse…..Old versus New (yougabsports.com)
- The killer instinct in boxing (trueslant.com)
- 40 Years Later, Ali-Frazier Still An MSG Classic (newyork.cbslocal.com)
- Happy Birthday To The Greatest: 10 Best Moments In Muhammad Ali’s Career (bleacherreport.com)
- Trainer Gil Clancy, 88, guided Emile Griffith to world title (thestar.com)