Golf Shots: Pat Drickey Lives His Dream Photographing the World’s Great Golf Courses
This successful art and commercial photographer has in recent years found his niche making panoramic images of the world’s great golf courses. The creative artist’s early work goes back to the founding, fledgling years of Omaha’s Old Market. He never really left the Market in his heart and when he could he bought property. He’s developed cool living-work-community spaces out of old buildings tastefully renovated to retain their charming urban historical character. Subsequent to this profile being published he’s opened a popular art gallery and event space, the 1516 Gallery, in one of his buildings. Those who know of Drickey or who know only one aspect of his life and work will likely be surprised by the breadth and depth of his experience and of his output. With any profile subject it’s best to get to know their passion because once you know that then you get to know the man or woman you’re writing or reading about. If nothing else, I hope this adequately expresses the extent of Drickey’s passion.
Golf Shots: Pat Drickey Lives His Dream Photographing the World’s Great Golf Courses
©by Leo Adam Biga
As published in the current edition (August 2010) of the New Horizons
After working as an art, architectural, food and agricultural photographer, Drickey hit upon an idea for photographing the world’s great golf courses. He saw a market for indelibly commemorating the signature golf holes that make these green meccas and Elysian Fields iconic symbols for everyone from professionals to weekend duffers.
He appreciates the irony of being one of the world’s most in-demand golf photographers yet not having grown up playing the game. Though he plays now, he’s hardly accomplished as a 25-handicapper. But this “history buff” is well-versed in the game’s heritage. He knows its hallowed grounds, having trod many of those very links himself. He is schooled in its legends, many of whom he’s met and photographed, including Jack Nicklaus and Arnold Palmer.
He also enjoys reviving his own family’s golf legacy. His late maternal grandmother Helen Burmester was a local amateur champion in the 1930s. His mother didn’t play the game, therefore he didn’t. The images he makes today would have surely pleased grandma. He displays her antique clubs at Stonehouse.
His is the ultimate niche business specializing in panoramic images of picturesque places like Pebble Beach and St. Andrews. Drickey and his staff employ a rigorous production process to create archival quality prints imbued with painterly attributes. Customers collect framed Stonehouse prints the way some folks collect fine art works.
None of that was on his mind 44 years ago. In 1966 he was a bored Omaha Burke High School junior, just marking time before going off on some undefined adventure. He got what he wanted when he joined the Navy — both to see the world and escape the military draft for the escalating Vietnam War.
He counted on being assigned a cushy, scenic port of call out of harm’s way. He got his wish in Guam. Then in January ’68 he was sent to a naval supply facility in Saigon, where as “a storekeeper” he was in charge of procuring most everything for delta patrol boat crews and construction battalions.
“It was like being given the keys to the kingdom as an enlisted man,” he said. The job gave him latitude as the point person who could lay his hands on whatever people wanted. “Pretty much anytime anything needed to be greased, they’d come to me.”
He would apply that keep-everybody-happy skill set to his professional photography career, where pitching and pleasing clients is paramount.
He knew Saigon was far from the front line action and so he had little cause for worry.
“I had no idea what to expect, except Saigon was considered a safe zone, so I wasn’t that concerned about anything. We were at a place called the Annapolis, like a temporary Navy billet right outside Tan Son Nhut Air Base (the near Saigon base accommodated military personnel from each branch). From there guys would get assignments and be sent everywhere in the country. Because we were on temporary assignment they had us staying there. We would drive to the main warehouse compound early in the morning.”
On his third morning there he and fellow supply personnel left for the drive into Saigon, unaware the area they left behind would come under attack by Viet Cong forces in the Tet Offensive, which took its name from the traditional Vietnamese holiday it coincided with.
The VC flooded into the south by the tens of thousands. Fire fights and full scale battles erupted over a wide battlefront. Except Drickey and his mates didn’t know it was happening until almost too late.
“The morning Tet started we all piled on a two-and-a-half ton flatbed stake truck. The streets were dead quiet and we didn’t really think anything of it. There was no machine gun fire going off or anything like that. The three days prior the streets were filled and fire works were going off in celebration of Tet. That’s a big event for those people. Kind of like the Fourth of July in America.”
He and his mates figured the quiet was the post-holiday lull, but they were then jolted into reality.
“We went past the U.S. embassy and we noticed damage to the facade, like big mortar or artillery rounds hit it. We got down to the compound and the gates were closed, which was unusual. Then guards popped up from over the top, outfitted in flak jackets, brandishing M-16s. They asked, ‘What are you guys doing — haven’t you heard?’ We hadn’t heard anything.”
Strategic parts of Saigon were, Drickey said, “under siege,” a situation in which “anything could happen.” He recalled,,” We got in the compound and spent the next seven days isolated there. We did come under sniper fire. We had guard duty on all the perimeters. No (regular) food, we had to break out sea rations.”
Though the offensive was repelled, it put everyone on edge.
“You didn’t go anyplace after that without firearms,” he said. “I had my own vehicle, and they issued anybody who was driving a truck a sawed-off shotgun because the blast pattern was so big that all you had to do was point and shoot and it would take out anything.”
Drickey was stationed in Saigon during the Tet Offensive
Even his “sweet sawed-off” was no gauranteed protection against tactics targeting U.S. military. In those tropical climes he said it was standard practice to drive with vehicle windows rolled down, making drivers and passengers susceptible to a grenade or other explosive being thrown inside or someone taking pot shots at them. Drickey luckily escaped injury.
Indeed, he settled into a familiar, comfortable routine. Along the way, he was exposed to an intrepid band of men who inspired a new vision for what he might do with his life. The backdrop for this revelation were great big R & R bashes the local commander of Naval supply operations threw.
“The old man was interested in camaraderie among the troops,” Drickey explained. “There were seven warehouses in Saigon and once a month you’d get together at one of them for an afternoon of barbecue, volleyball, poker, and shoot-the-shit. It was also a time to get grievances ironed out. The food during those events was always top rate, and that was attractive to the AP (Associated Press) and UPI (United Press International) photographers, who would spend time in our compound.”
These photojournalists covering the war were a breed apart. Their independence and their enthusiasm for their work made a distinct impression on Drickey.
“I was just a kid and they were the first people I met who never complained about their jobs. They couldn’t wait to get their next assignment, wherever it was going take them around the world, and that intrigued me,” he said. “It was their attitude. I said, Wow, that’s the kind of adventure I want my life to be.”
Before encountering the lensmen, he’d never considered photography a career choice. He’d only fiddled with a Brownie back home. Until ‘Nam, no photographer served as a model he might follow.
“My only experience with a photographer was posing for one at a wedding or for high school portraits. I had absolutely no interest in that. But the adventure of photojournalism hooked me.”
Back home in the States in ’69, he pursued his new found aspiration. He used the GI Bill of Rights to enroll at the University of Nebraska at Omaha but between meager funds and a requirement he take writing-reporting classes, he dropped out. At the time, he said there was no focused photojournalism program or track at any area school, and so he pieced together his own by taking a course here and a course there.
“I wound up auditing courses for photography at Bellevue College and Creighton University. I took a course over at Iowa State specializing in architectural photography. My dad was a carpenter and contractor, so for me getting involved with buildings seemed like a natural choice.”
Drickey never became a news hound like those romantic figures who sparked his imagination. But he learned the craft bit by bit, carving out a place for himself that, while hardly heroic, made him a nice living and ultimately provided the freedom to find his passion and travel the world.
Early on, he identified himself as an art photographer.
“I was doing black and white still-lifes then. I had a show with Judith Welk (Omaha acrylic and oil painter) called “Fresh Produce,” all based on still llfes and a visit to Seattle. I was somewhat successful with that but I soon realized it wasn’t a career move for me unless I decided to get a degree and become a teacher.”
In the early ’70s Drickey immersed himself in the emerging Old Market counterculture scene. “I was always drawn to it. Everybody down there was very independent thinking. I was one of the founding members of the Artists Cooperative Gallery, when it was above M’s Pub. It was a true coop . You were required to work one period a month, typically a Friday night opening. It taught me the discipline of pulling together a show and what that takes.”
Other pioneering Old Market artists whose paths he crossed then included the late Lee Lubbers, installation artist Catherine Ferguson and the former Ree Schonlau, now Ree Kaneko. Ree’s husband is celebrated ceramic artist Jun Kaneko. Ree founded the Bemis Center for Contemporary Arts, whose artist-in-residency program has brought hundreds of artists from around the world to live, work, and exhibit in Omaha.
“Ree’s my all time hero in the city. Her vision for what could be, can be, is still amazing to me. She is just one-of-a-kind and an absolute Omaha treasure. She was one of four women who had an operation called the Craftsmen’s Guild. Ree was the potter. I was a young photographer looking for space and they had an upper floor open I considered doing a studio in. For whatever reason the deal fell apart but I maintained a relationship with Ree. She always had me photograph the artists’ work for the invitations.”
That led to contacts with other local artists. He’s collected their work ever since. His artist friends include Larry Sasso and the Kanekos. He was close to the late Kent Bellows, whose hyper realistic drawings are the basis for a fall Joslyn Art Museum retrospective Drickey’s helped organize.
The Old Market remains his artistic home. He’s maintained property in the historic district for years, always making his studio and office there, though never residing there.
“I started in a basement at 12th and Harney. Back then I paid $175 a month rent. It was affordable, it was doable, I don’t know that anybody can do that (starting out) today. I bought my first building at 14th and Howard.”
The two-story red brick building his Stonehouse Publishing occupies at 1508 Leavenworth was originally St. Philomena school. As he tells the story, a fire led to the third floor being removed. At some point, he said, a tractor supply company bought the entire block and combined that building with two adjacent ones. A porch addition was made to the original structure.
In the ‘70s Omaha businessman and politico Leo Kraft bought the complex, converting it into a home and studio (his wife Frances Kraft was an artist) . Drickey and his wife Karen, a Bryan High School art teacher, led efforts to preserve Tomlinson Woods as a public arboretum and they found an ally in Kraft, the then-Omaha City Council president.
“We came there for a brunch one Sunday with kind of an eclectic mix of people and I never forgot the space. That was the first time I’d witnessed anything like this,” Drickey said, referring to the urban loft space with exposed original brick and wood work.
Drickey’s appreciation for well designed historic buildings was instilled in him by his father and honed by the photography he did for HDR and for Leo A. Daly. His work for Daly sent him all over the country, photographing their projects.
When the Krafts passed away Drickey approached their son Marc about the property but, he recalled, “it was so close to the family’s hearts I couldn’t ever see a chance when they’d part with it.” In 2000 he saw a for sale sign out front. He acted quickly to purchase the site. He’s put much sweat equity into renovating the studio-office space. He and his three brothers learned the construction trades from their father.
“Construction is in our blood,” he said. “We all know how to do stuff. I know how to dig a footing and put up a building. There’s nothing I can’t do.”
His blue collar sensibility is why his closest relationships in golf are with the course superintendents.
“Let’s just say in the world of golf I probably get along better with the golf course superintendents than anyone else,” he said. “I’m more drawn to those guys. They’re the unsung heroes to me because they are the ones out there providing what it takes to make that course a beautiful challenge. I’ve made so many friends on the superintendents side.”
When he finishes a golf project he generally gives a limited edition print to the course super as a thank you for the courtesy and access they provide on a shoot.
Drickey’s pathway to golf photography came via ag photography. His apprenticeship included a five-year stint with Walter and Nancy Griffith and their Photographers Associated. He said it was under Walter Griffith’s tutelage “where I learned how to be a studio photographer. He had an extraordinary studio.”
One of Griffith’s big accounts was Omaha Steaks, and Drickey went on to build his own food clientele, including Godfather’s Pizza.
Griffith also introduced Drickey to the panoramic format for shooting outdoor landscapes by way of a panoramic camera he built himself for the ag business. When Fuji came out with a panoramic camera Drickey was one of the first in this area to get one.
“Whenever you looked at those panoramic images on the light table and studied them with a loop it was like you were standing in the field,” said Drickey. “I knew the power of that image. That had great impact on me.”
Subsequently, Drickey said, “I chased the ag business.” He felt at ease with the farmers and ranchers he met on projects, saying, “They just have a different quality about them.” He came to appreciate the unexpected similarities of how light and shadow fall on the contours of a food and ag landscape.
“It’s funny because I aways heard that shooting food is like shooting landscapes, just on a different scale, and it’s true. A successful food shoot is a landscape, in how it’s lit, all of the elements are there.”
Reinventing himself as a golf photographer came about in a mother-of-invention way. A client, Cushman, a leading manufacturer of golf carts and lawn maintenance equipment, put out an annual calendar using “the tool girl” concept of a Playboy centerfold posing with products. “It worked for years,” he said. When a new, female marketing director asked him to take the calendar in a whole new direction, he hit upon the idea of picturing Cushman products against the backdrop of the world’s best golf courses.
The marketer loved the idea but then Cushman was sold and the new owners ditched the campaign. Fortunately for Drickey his idea was shared with Cushman’s advertising agency. They liked it so much they pitched the idea to another client, Rainbird Irrigation, which serviced many top courses, and they bought it.
“The next thing I knew I was on a worldwide, whirlwind tour of all the world’s best courses, starting with Pebble Beach,” Drickey said.
That very first assignment at Pebble Beach in 1995 proved pivotal. He was there to get a shot of its famed No. 7 hole, only the weather didn’t cooperate.
“I waited there in the rain for six days for it to stop raining, and on the seventh day the sun shone and I got a beautiful panoramic shot.”
The shot remains the best-selling print in the Stonehouse archive. When 600 prints of that image sold at the 1996 AT & T Pebble Beach National Pro-Am, he said, “that’s when I knew this could be a business. it’s been a fun ride, a bit of a roller coaster, but a fun ride ever since.” He sold his ag-food photography business to form Stonehouse, whose name comes from the field stone lake house he kept in Iowa.
The USGA (United States Golf Association) saw the image, and, he said, “they embraced it and put in their catalogue and it was like the top selling item for six consecutive issues.” That exposure, he said, “got the attention of some folks at The Open (the British Open), and I wound up doing all of the British open rotation courses, including some of the historic ones, like Royal Port Rush in Northern Ireland.”
This year Stonehouse was selected as one of the official images by St. Andrews Links, which runs the course on which the 2010 Open at St. Andrews was played. Contestants autographed the picture for permanent display in the St. Andrews clubhouse, a rare honor accorded a Yank photographer.
“It validates my career in the manner Kent Bellows was validated when the New York Metropolitan Museum acquired his work for their permanent collection,” said Drickey.
He’s also been privileged to do special projects for living legends Jack Nicklaus and Arnold Palmer. The Nicklaus project involved Drickey documenting Jack’s last round as a player at St. Andrews.
“That turned out to be great, but totally unnerving for me because it’s not something I specialize in. I was like, OK, what are you going to do to capture this icon within an icon in a panoramic format? You preview these things in your head, what you expect, where you’re going to be, where he’s going to be, and it’s not a matter of, Hey Jack, look over here. You don’t get that opportunity.
“I took my son on that and that was a great experience for him.”
It turned out one of Nicklaus’s sons caddied for Jack that day.
Drickey failed to get a hoped-for element in the shot but made up for it by nailing another: “Jack was playing with Tom Watson and Luke Donald. I wanted the leader standard in the shot to show where the players stood in the tournament, but when Jack lined up for his putt on No. 1, I was limited to where I could be, and I couldn’t control where those guys were.”
Thus, the leader standard ended up out of frame. But Drickey did get Jack in the sweater he wore when he won his last British Open. Picturing the golf god in it took on added importance when Jack then removed it, giving Drickey one of the only shots of the Golden Bear in that sentimental garb on the Old Course.
“It’s the shot I’m the most proud of,” said Drickey. “We did a big print of it and sent it down to Jack, and his people called me and said that Jack added the prints to his personal collection.”
At the storied Latrobe Country Club in Latrobe, Penn. the course that Palmer’s father designed and where Arnie learned to play, Drickey got to contribute to the Palmer lore by shooting an assignment there. He said the only instruction given by club officials was “to pay special attention to the back nine, where the covered bridges are — those are real special to Mr. Palmer.”
“I knew it was significant to the Palmers. I walked out on this course…I had misty early morning light. Then I got to No. 11, and the sun came out in such a way that it kind of highlighted the bridge, with the mist rolling back. That’s how Pennsylvania people see their countryside all the time in their mind’s eye. and I got the shot. I said, I don’t need to do anything else on this course, this is it.”
The framed print was sent to Palmer, who invited Drickey to a licensee event at Latrobe. It was there Drickey learned his print made quite an impact.
“I ate dinner with his brother Jerry, and I had brought these mini-prints I give out as examples of who we are, and he said, ‘Oh you’re this guy, I gotta tell you this story: When you sent that framed print Arnie’s assistant put it on an easel for him to see it and all of us were standing around just to see his reaction. Arnie looked at it, he had a tear in his eye, and he said, Boy did you ever think this place could look this good?'”
Drickey said he was told Palmer got so “emotional” that he purportedly declared, “When I’m dead and in a coffin one of those prints is going to be buried with me.” The photographer also learned some of his images hang in Palmer’s office. Having Palmer as a fan, he said, has “opened some doors for us like you can’t believe.” For example, the Golf Channel did a piece on Drickey and now carry Stonehouse prints online.
In addition to being endorsed by some of golf’s top names, Stonehouse is licensed by major courses, by the USGA and by the PGA, giving him access to virtually any fairway and green. From Pinehurst to Medinah to many other championship courses with rich histories, Stonehouse and Drickey are recognized names with carte blanche access.
“Which is a significant deal,” he said, ”because we are becoming that embedded in the lore of golf.”
Additionally, he said more than 600,000 Stonehouse prints are now in circulation.”We’ve branded the panoramic format for golf,” he said “That belongs to Stonehouse. One of the things I like about what I’ve been able to do is carve out a niche that goes beyond the confines of Omaha.”
Employing all-digital equipment in the field and in the studio, Drickey applies exacting standards to his imagemaking not possible with film. Digital enhancements bring clarity from shadows and achieve truer, more balanced colors, he said. Even a sand trap can be digitally raked.
“It’s just incredible what you can do — the control you have,” he said.
The refinements or touch-ups accomplished in the post-production process are why he calls what he does “more photo illustration than straight photography.”
He said Stonehouse has adopted the fine art Giclee process to its own printmaking methods, which entails using expensive pigmented archival inks on acid free watercolor paper to ensure prints of lustrous, enduring quality.
“I want to produce a product that’s going to be around for a long time. The color hits that paper and stays with it — it will not fade,” he said.
He feels another reason for Stonehouse’s success is its images portray the timeless characteristics that distinguish a scenic hole or course. He strives to fix each scene into a frieze that expresses the design, the physical beauty, the tradition. His eye for detail helps him bring out “the architecture” of it all.
The clubhouse is often featured in shots because club members expect to see it.
Getting the composition just how he wants it means “waiting for the right light,” he said, adding, “Even a tree shadow coming across the green will change the dynamics of that composition.” Waiting for magic time can mean hours or days.
Much care and research go into finding the one idyllic, golden-hued shot that will speak to avid golfers. That’s who Stonehouse prints are marketed to. He said a typical customer wants a print of the famous hole or course they challenged, much like a hunter wants the head of the game he bagged.
Building-updating Stonehouse’s image collection keeps Drickey on the road several days a month. He’s half-way to his goal of photographing the world’s top 100 courses. One he’s still waiting to shoot is Augusta, home to the Masters.
“That’s one of America’s crown jewels. We are present at the other majors and we’d like to have a presence there. It’s just a matter of time. Those introductions have been made,” he said.
Glimpses at the 1516 Gallery he’s opened and directs
Stonehouse prints grace books-periodicals-calendars and other publications. Some of its images are included in the coffee table book, Planet Golf.
Not all his assignments are outside Nebraska. He often shoots in-state courses, at least one of which — the Sand Hills Golf Club near Mullen — is regarded as world-class. Its managing partner, Dick Youngscap, said Drickey “does all of our work. He’s a premier photographer. He’s the best I’ve been around. Pat seems to have an empathy for not only the golf course but the physical environment — the scale and the scope of it. He’s just special, both as a human being and as a talented artist.”
Whether trudging across the Sand Hills or the Scottish Moors, Drickey always brings his clubs along in case the mood strikes to shoot a round or two. He said club officials “always offer” an invitation to play. “They assume I’m a golfer first and a photographer second, and that’s not true. I am a photographer first. I love the game, not that I have what I would call a game. I just like being out there. I don’t keep score. I stopped a long time ago. It makes it a much more enjoyable game. What’s the point? I guess to see if you’ve improved, but I know when I’ve hit a good shot, and that’s all I care about.”
Just like he knows when he’s composed a winning photograph.
He realizes how lucky he is to visit such oases for his job. “They’re beautiful places, absolutely stunning,” he said. It’s his dream job come true.
“I’m doing exactly what I want to do.”
Visit the Stonehouse website at http://www.stonehousegolf.com or call 1-800-949-7274.
- How to Photograph a Golf Course (brighthub.com)
- Masters 2011: Woods, Mickelson and McIlroy Remind Us of the Human Side of Golf (bleacherreport.com)
- Fairways Where Golf Becomes the City Game (travel.nytimes.com)