Home > Art, Business, Entrepreneurial, Fashion, Feminism, Kat Moser, Old Market, Omaha, Writing > Kat Moser of Nouvelle Eve, A Life by Her Own Design

Kat Moser of Nouvelle Eve, A Life by Her Own Design


Men are generally credited with shaping Omaha’s Old Market arts-culture hub but women have more than made their mark on the National Historic District, including Ree Kaneko, Catherine Ferguson, Vera Mercer, Lucile Schaaf, and Susan Clement Toberer.  Another is Kat Moser, whose high-end Nouvelle Eve contemporary women’s clothing store has been a bastion of cutting-edge fashion for many years.  She and her husband Jim Moser also had the Jackson Artworks gallery for a couple decades before closing it in 2010.  She’s one of those persons who integrates her appreciation for art and design and beauty in every aspect of her life, from her work to her home to her clothes, et cetera.  Moser’s own keen sense of style has helped make the Old Market a destination place for discerning people.  I did this profile on her for Encounter Magazine in 2007, when she still had the art gallery, though it had recently suffered major damage in a storm.

Kat Moser, A Life by Her Own Design

©by Leo Adam Biga

Originally appeared in Encounter Magazine

 

A visit to the Old Market condo of Nouvelle Eve and Jackson Artworks owner Kat Moser and her husband Jim Moser reveals the couple’s sophisticated aesthetic. The street level entry opens onto a grand space with a soaring second-story loft. The 3,400 square-foot dwelling is rich in contemporary art and sleek furnishings.

Some of the art is by the Mosers themselves. She makes infrared photographs of female nudes in ethereal nature settings. He makes abstract metal sculptures. Also displayed are pieces by such artists as Jun Kaneko and Littleton Alston.

Painted white walls and ceilings are “the canvas” for the many black, gray and glass design accents and earth-fire-water elements adorning the posh home’s 9-rooms. Exposed wood beams, brick work and cement blocks lend a rough-hewn, historic, urban charm that expresses the building’s 19th century character and contrasts with the modern updates throughout.

Reminiscent of Moser’s ethereal imagery is the filtered sunlight that banks of windows and skylights let in. A sweeping living room fireplace serves as a welcome hearth to gather round. A small, southern exposure room up front has a built-in ledge that Moser grows plants in. Adjoining it is a sauna/steamroom.

The second-story kitchen, which overlooks the living room, is a spacious area of stainless steel appliances and glass-fronted cabinets. An atrium off the kitchen is where Moser, a yoga practitioner, begins her day. The large skylight above basks the room and its many plants in the glow of natural light. The atrium leads to the roof-top deck, where, weather-allowing, the Mosers spend time lounging in patio sofas and cooking on the built-in electric grill, complete with bright, tiled-counter.

A den, master bedroom, guest bedroom, office and bathroom complete the condo, which she calls her and Jim’s “sanctuary.” The pair enjoy quiet evenings reading.

Moser is a Sioux City, Iowa native whose fashion sense made her aspire to a New York career. She lives a NY chic lifestyle, only in Omaha.

 

 

 

 

“It’s right here for me. I really don’t have to go anywhere. I can have everything I want and probably much easier and more economically than if we moved to New York and tried to do the same thing,” she said.

First with Nouvelle Eve in ‘73, and then Jackson Artworks in ‘95, she’s made herself a major player in the Old Market’s vital cultural scene. The Mosers bought their building in ‘85 and after two years renovating it, moved in. Twenty years as Market dwellers make them newcomers in some circles but pioneers to the historic district’s newer residents. The couple welcome the growing downtown community.

Just as she likes it, the condo is situated right in the heart of things. A block away is her own high end women’s apparel store and literally next door to her home is Jackson, now one of the Market’s longest-lived galleries.

She didn’t intend to be an entrepreneur. Trained in textile/clothing merchandising at Iowa State University, she worked as a buyer with Dayton-Hudson, whose first independent boutique she ran, and Nebraska Clothing. Jim, an attorney by training and the owner of Omaha Standard, is the one who encouraged her to go in business for herself. She made the shop, which visiting celebs like Laura Dern and Sheryl Crow buy from, an edgy, contemporary place where lingerie is right out front.

“I’ve been really blessed with really great teachers,” she said. “And I’ve always had this wonderful guidance from people. My ability was just to listen, which is really important. I’ve always been very intuitive.”

Her intuition, she said, told her the Market “is where I wanted to be, and I was OK to…develop my business knowing I wasn’t going to make a huge killing, but this would give me time to show my skills and to really get my feet on the ground and then go with it. It just felt really good there. I liked the Mercers’ concept of bringing a little bit of Paris — my other favorite place in the world — to Omaha. Creatively, it was very exciting to me to be involved in that.”

“Vera (Mercer, the wife of Old Market visionary Mark Mercer) was a really big inspiration to me then,” she said. “I can remember seeing her in the Market photographing. I loved what she represented.”

The Mercers’ caution in leasing to tenants meant a long wait for the Mosers. “It took us almost a year to negotiate our lease, “ she said, “which involved going to the French Cafe for many, many dinners and then going to their apartment. It was a big process. It was very intensive those early years. I mean, they were picking their neighbors and they wanted only people who had the same concept they did.”

Fashion and art are Moser’s lifelong calling.

“It was always there. I really feel blessed that I never had that feeling of, Oh my God, what am I going to do? I always knew exactly what I wanted to do,” she said. “I don’t know where it came from. I never had to question it. I’m 61 in July and I still loving going to work every day.”

Since a May 5 storm-related roof collapse at Jackson, she’s had more than the usual hectic summer. She can’t afford to stop or look back while repairs continue. She’s trying to get it ready for a grand reopening while planning Nouvelle Eve’s 35th anniversary next year. That’s on top of the renovation slated for her and Jim’s condo. Like the new woman of her shop’s name, Moser is always reinventing herself.

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