Bruce Chubick builds winner at South: State title adds capstone to strong foundation
There have been far longer droughts than the one the Omaha South High School boys basketball program had suffered since its last state title in 1990. But it would be fair to say its hoops fortunes dried up for the better part of a generation before Bruce Chubick arrived as head coach about a decade ago. He’s turned what became a perennial loser into a winner. Under him South did everything to reach the pinnacle of Nebraska prep basketball with the exception of a state title – until last weekend. In Lincoln the Packers entered as the No. i rated and seeded team and like two previous times under Chubick they made it to the finals. But where in the past they came up short and had to settle as runner up, this time they finished the job and were the last team standing and cutting down the nets after they beat Fremont 59-50 in the championship game. The story is very similar to what has happened with the South High boys soccer program under coach Joe Maass, except he took over a program that had never had any success and turned it into a juggernaut. His teams did everything but win a state title until they finally broke through in 2013. I have written about Maass and the rebuilding program he engineered that’s made South High soccer a feel good success story. This El Perico story is my first time writing about Chubick and the success story he’s led with South High hoops. It feels good, too.
Bruce Chubick builds winner at South
State title adds capstone to strong foundation
©by Leo Adam Biga
Originally appearied in El Perico (el-perico.com)
Entering the 2016 Nebraska boys state basketball tournament, Omaha South head coach Bruce Chubick occupied the same spot his soccer counterpart at South, Joe Maass, found himself in a few years ago.
Maass built the school’s once dreadful soccer program to elite status. But among the high national rankings, multiple district championships and finals appearances, the one thing missing was a state title. Similarly, Chubick’s engineered a dramatic turnaround with South hoops but for all the on-court feats – a handful of state tournament appearances and two runner-up finishes – there was no state title to show for it. Maass and his program finally got that elusive soccer prize in 2013.
Now Chubick has closed the deal after South’s 59-50 win over Fremont in the Class A finals in Lincoln on March 12. The Packers finished 28-1.
South entered as the tourney’s prohibitive favorite and No. 1 seed after a 25-1 regular season in which the team outscored foes 69 to 44 on average. The only loss came to a top Colorado club at a showcase event in Grand Island. In Lincoln, the Packers displayed the athleticism that separates them from their in-state competition. At least three Packers are Division I scholarship commits and D-I schools are looking at a fourth. No one will ever know if South would have reached this pinnacle with another coach, but the record shows the consistent winning ways began under Chubick, who deflects praise to his staff. Among his assistants is his son, Bruce Chubick Jr., who played for him at Atkinson West Holt before playing at Nebraska.
The fact is the senior Chubick, who at 65 is old enough to be his players’ grandfather, has flipped programs wherever he’s coached in his 42-year career. He led former patsy Atkinson West Holt to a Class C-1 title. At his last stop, Council Buffs Abraham Lincoln, he turned a perennial loser into a winner. Just as Maass took the South soccer job when nobody wanted it, Chubick committed to a dead end basketball program with a losing culture. It seemed a bleak challenge. Only Chubick didn’t see it that way.
“I mean, they had nowhere to go but up as far as I could see,” he told this reporter on the eve of the state tourney. “Everybody thought it was a hopeless situation. But I saw it as nothing to lose and everything to gain,” he told another reporter.
He knew he could win there but he didn’t expect to qualify for state six straight seasons and to play in three finals in that same span.
“I don’t know I would have believed that if you told me that nine years ago.”
But raising programs from the bottom up is what he does.
“I don’t know, maybe it’s just my personality,” he said. “I used to build houses, so I guess maybe I’m a builder and that’s kind of my M.O. I come in and I try to build programs. Before South, I’d get ’em built and then leave, but I’ve kind of stuck around on this one. I like South O, I always have. It’s working-class, blue-collar type people, and that’s me, so it’s a good fit.”
Besides, he’s found a great student-athlete base there that includes kids who need the strong, positive male role model he provides.
“You know, I’ve been in the Sand Hills of Neb. and the cornfields of Iowa teaching and coaching. I started in the inner city at Tech (Omaha Technical High School). And then I came back to the inner city for this job. This is the most rewarding job I’ve had. I’m not sure when I was in the suburbs or in the farming communities I was helping kids, but I’m pretty sure we’re helping kids here, and that feels pretty good.”
He’s rarely had this kind of talent to build around. Several players have gone on to play college ball and there’s more talent in the pipeline. This year’s squad started four seniors but it’s most impactful player, Nebraska basketball pledge Aguek Arop, is a junior wing. He led South in scoring and teamed with his older brother Makoor to key a high pressure defense and high efficiency offense. They’re among many South Sudan natives to emerge as difference makers in hoops just as Mexican-Central American natives key South’s soccer resurgence.
“I’ve had some really good teams over the years,” Chubick said, “and three years ago here was the most talented team I’ve ever coached. Just tremendously gifted. That was a special bunch. They’re all playing college ball somewhere. But the chemistry wasn’t good. They didn’t really mesh together and they didn’t really like each other.”

He ranks his 2015-2016 Packers as “not very far behind talent-wise” from that earlier team but far ahead in terms of cohesion. “Their chemistry is great and they’ve worked hard to get to where they’re at.”
Point guard Monte’ McGary, signed to play wide receiver at South Dakota State, said, “I think the biggest thing is we all get along as a team. Everybody likes each other, so it’s really fun. The majority of us played on the same team starting in sixth grade and then we all came here. Even if didn’t play together, we all knew each other.”
McGary said the team’s tight bond is reflected in its unselfish play.
“When we’re at our best we’re all playing defense and just having fun sharing the ball, not caring who scores. We’re just out there playing.”
That’s just what South did, too, down in Lincoln.
The Packers’s baseline to baseline game wore down the bodies and the will of opponents.
Aguek Arop said it was text book South style ball.
“We move the ball, we attack, we force turnovers, we get deflections, all that. With great defense we get easy buckets off transition.”
Aguek and McGary said they were “very hungry” to finally bring a title trophy back to South. McGary spoke of wanting “to put our names in the history books.”
With the title now in hand, McGary said, “We’re happy for the program and the school. It’s really special.”
“It’s been our goal the last three years to be the last one standing,” Chubick said. “We came close last year. I don’t think there was any denying these guys. I just think they were on a mission and they weren’t going to let anything to get in the way.”
Before the tourney Chubick praised guard Caleal Walker as the team’s “unsung hero,” adding, “He leads by example. You want a complete player that gives a hundred percent – that’s Caleal Walker.”
In the title game Walker flashed big time moves and dunks in scoring a game-high 20 points. He scored 56 points in Lincoln and was named the all-tournament team’s honorary captain.
Chubick added, “Then you’ve got Monte’, who’s steady at point guard, and Karlon McSpadden at wing. Aguek is probably the most gifted of all of them. He’s really special.”
The coach didn’t mention South big man and Iowa football recruit Noah Fant, who was in his doghouse. But the 6-foot-5, 220-pounder gave South a solid interior presence and physicality.
Chubick said, “They’re all humble, really good kids, fun to coach, fun to be around. I can’t imagine not being around them. They’ve sacrificed and done everything we’ve asked them to do and driven us crazy along the way, but they’re kids, they’re supposed to do that.”
He thinks enough of his players that when he suffered a heart attack the day of a late February road game versus Lincoln Southeast he decided against checking himself into the ER until after coaching the contest. “I didn’t want to quit on the players,” he said. The next morning a physicias inserted two stents to unblock arteries. The youthful Chubick, who stays in great shape and had no prior heart problems, said he now has “more energy” than before. He earlier survived a cancer scare and he deals with rheumatoid arthritis.
Arop said Chubick’s toughness rubs off on them. “For him to be able to fight through his heart attack, I mean it’s just a good example for us fighting through like fatigue, adversity.”
Chubick admits to being old-school but adds, “I try to stay current school, too. You gotta do both. The kids don’t want to hear stories all the time about this team you had 30 or 40 years ago. They cant relate to that, so we don’t go there.”
McGary said there’s no generation gap with this coach, who’s known to get animated on the sidelines.
“He communicates and relates to us really well. From the stands he can look kind of crazy but he’s really cool with us, we never have any problems with him, nobody gives him trouble or anything like that.”
If not for some ill-timed injuries and suspensions, South may be in the midst of a dominant run like Omaha Central went on in the early 2000s with six titles in eight years. Only Chubick’s “cut loose” some of his best players for violating team rules and school policies. If they’d played, perhaps South would be celebrating a dynasty, too. “We’re an eyelash away from the same thing except we haven’t been very lucky,” he said. “Some of those disciplinary things we could have looked the other way and probably given ourselves a real good chance to win it, but I don’t want it that bad if you’re not going to do the right thing,”
With no major injury or disciplinary problems this season, he speculated South’s time had arrived, saying, “Maybe it’s all going to come together now.” Before the state tourney, he expressed confidence in his team’s ability to seize the moment.
“They’ve risen to the occasion every time except for one bad quarter. I’m not going to question whether they will or not this time. I’m pretty sure they’re gonna. The bigger the stage, the better they play. They love the attention. I hope this ends with a state championship, but if it shouldn’t work out that way I still think the world of these kids.”
Maneuvering his players like chess players in the South gym during a walk-through practice before heading to Lincoln, he told his team, “We’ll do what we do.” Code for: South’s up-tempo, full-court game will be too much for opponents.
Sure enough, South proved too much. After the nets were cut down, Chubick made it know he’ll be back at least one more year to make another run to Lincoln.
“I promised Aguek (Arop) when he came in I would stay until he graduated, so I want to keep my word, so I’m back next year anyway.”
Whenever he does leave, he’s secure that a foundation’s been built.
“It’s there. I think it’s kind of a turn-key thing for somebody down the road, but I’m going to keep her for awhile anyway – just as long as the health holds up.”
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