Room with a view: Omaha Design Center
The Omaha Design Center is THE swank new spot to hold events in town. It’s owned and operated by the people behind Omaha Fashion Week and they’ve crafted a flex space that hosts a diverse slate of events. Read my story about the Omaha Design Center and the entrepreneurs who make it happen in the Fall issue of Metro Magazine (http://www.spiritofomaha.com/Metro-Magazine/The-Magazine/).
Room with a view: Omaha Design Center
Creative space is new home for Omaha Fashion Week and more
©by Leo Adam Biga
Appearing in Fall 2016 issue of Metro Magazine (http://www.spiritofomaha.com/Metro-Magazine/The-Magazine/)
If Nick and Brook Hudson appear calmer at Omaha Fashion Week (OFW) this fall, it’s because they’ve found a permanent home for this once gypsy event at their recently opened Omaha Design Center (ODC).
Upon founding Fashion Week in 2008, the Hudsons were its sole proprietors and producers until bringing in Greg and Molly Cutchall as partners. Now the two entrepreneurial couples have joined forces as owners of Omaha’s newest event facility. Located in the former TipTop Ballroom at 1502 Cuming Street, ODC opened in March with the Spring OFW show. Omaha native Kate Walz, an OFW veteran and star Parsons School of Design student, was the first designer to show there. The space has earned raves from the fashion community from clients who’ve held weddings, parties, receptions and charity events there.
“People are just amazed at how beautiful and open the space is,” Brook Hudson says. “It’s impressive.”
“We’ve gotten lots of good responses,” Greg Cutchall confirms.
Nick Hudson says Fashion Week regulars and newcomers “loved it,” adding, “Our attendance was up 15 percent. People really like the energy of the space.” Its size and flexibility allows OFW to do more shows, including a new Kids Rule Fashion Show.
A 31,000 square foot flex space that is Fashion Week’s own rather than leased and that seamlessly accommodates diverse, design-oriented events is what drew the partners to purchase and refurbish the facility.
Supply and demand meet vision
The deal made sense for Fashion Week and for the catering operations the Cutchalls have. The couples met when Greg’s catering division started doing food and beverage service for Fashion Week VIP tents. They saw a shared opportunity for a year-round event space. The Cutchalls purchased the building last December and financed the remodel work. The Hudsons became co-owners in a stock swap.
“Nick and Brook are the marketing force behind the business. They’re great at creating and branding events of all kinds. My wife and I and our office team are more the business and operations side,” Greg says.
The architectural firm Alley Poyner Macchietto, who offices next door at the TipTop Building, did the redesign. The firm’s Laura Alley, a business development and community relations administrator, first recommended the site to the Hudsons.
“When Alley Poyner Macchietto Architecture moved into this building and this neighborhood, we saw the potential for what it could be and we began looking for others who loved design in all its various forms. First we filled our space, then the Co-Lab next door. Then we started thinking of the ballroom. Ryan Ellis with PJ Morgan Real Estate suggested Nick and Brook might be looking for space. They were exactly the kind of passionate, design-minded, creative people we hoped to connect with.
“The space had all the right parts to fit their needs, and our design team – led by Michael Alley and Katrina Stoffel – was able to help them envision how the space could look. We are beyond thrilled to have the Omaha Design Center as our neighbor. It serves as a catalyst for some of our city’s most creative and passionate minds.”
Eight weeks of demo and construction produced an as-new, ready-to-use event space “That’s kind of how it all came together. It was a big undertaking,” Greg says.
Makeover transforms facility
The facility’s once dull, generic banquet interior has been been remade as a chic, industrial warehouse-meets-party room. Extraneous walls and a drop ceiling were removed to open up the space, whose main ballroom has a high exposed ceiling. Polished concrete floors accent towering glass chandeliers suspended by chains from the metal beam-works. There’s also a smaller adjacent ballroom. An L-shaped granite-topped, mirror-backed bar is built into the lobby. A portion of the lobby serves as an art gallery. Another section supports pop-up vendor wares. Satellite bars can be easily set-up throughout the facility. Vintage furnishings round out the hybrid retro-contemporary feel.
Movable panels covered by sheer curtains can turn the space intimate or expansive. The panels are backlit with colored LED lights that can be programmed to create any mood or atmosphere – from casual to formal, from fun to romantic, from bridal or ball to rave.
“The lighting is immersive – it’s all around you,” Brook says. “It feels like you’re not just looking at the stage but you are a part of it. It’s really interesting.”
The remodel added state of the art lighting and sound systems. Backstage are ample amenities to support events and crowds from 200 to 2,000. There are dedicated bridal and grooms suites that double as green rooms or dressing rooms. two commercial kitchens, storage bays, a loading dock. Offices and meeting rooms are planned.
“We finally have everything we need in one spot,” Brook says, adding that OFW no longer has to bring in things like portable restrooms or to rent off-site storage units.
The whole works remedies issues the Hudsons contended with during OFW’s first eight years, when the event got staged at various indoor and outdoor sites, most recently under a football field-sized tent in the Capitol District downtown. Certain risks and limitations come with leasing spaces others control. And where the outdoors in Nebraska is concerned, weather plays a factor.
Nick says, “Everything possibly that could go wrong at those events would go wrong. The building helps make Fashion Week more stable.”
Before, Brook says, “when things came up, such as inclement weather or equipment failures, we were hostage to the site. Here, we know what to expect. It’s predictable. We know it’s going to be air conditioned and heated, it’s not going to get flooded. It’s a home.”
Participants finally have a venue to display their skills to full effect.
“There’s a lot of different people involved and it’s really important they have a good platform to showcase what they’re doing for their experience and their work,” Nick says. “It’s a very growing and building experience for designers and models, for hair and makeup people, for the photographers, musicians and artists. It is too for the people planning and producing the event. Brook has a whole program of young volunteers and interns who make it their career. This new space means they can have a better experience.”
Brook says, “It’s a place where they can come and be their best.”
“The reason Fashion Week became successful was the basic concept we’re giving a professional platform for all these different creative young people who wouldn’t normally have that opportunity for free,” Nick says. “Now we can do it even more professionally. That is a huge breakthrough for us. The reason we kept moving is we could never find a space quite right in terms of infrastructure. The ceilings were too low, the space backstage was too cramped,”
Brook says, “It took a lot of energy just to compensate for all that and to reinvent the wheel every season and now we know what the wheel is. Now we can focus on just continuing to improve the productions and the creativity and the entertainment value. It opens up so much more time and energy to focus on things we’ve never been able to do before because we were busy getting water and air conditioning.”
Fashion Week audiences can expect ever more theatrical shows to go along with full, well-outfitted guest services at OFW events.
Nick says not only do participants have a better experience, the audience does, too. That’s important to an event that’s been so embraced. “Lots of people have really supported this event over the years, they’ve helped it grow, in some cases they’ve helped support some of the creatives, and because the creatives can focus more on being creative the audience is going to benefit from that as well and have a great evening, so it’s a really big step up for our community.”
Staging events in this flex space affords unlimited possibilities.
“When we have Fashion Week we design it how we want it to look and in a lot of spaces that’s harder to do – you have to take it how it is.
Here, it’s very easy to adapt it individually to what you’re looking to create,” Nick says. “It’s very creative inspiring. You come in here and personalize it to your tastes. There’s lots of things you can do.”
Brook says, “It’s a blank canvas and a playground. It can be used for many different events, in many different ways. It imposes few restrictions. Every time you walk in we have totally different events with totally different setups. It’s always something different. It’s really great.”
The owners saw that a single venue that could provide the right fit for many kinds of events is in short supply in Omaha.
“There’s a void in the market for facilities that can accommodate mid-range sized events,” Greg Cutchall says.
“We realized if we needed something like this for Fashion Week there were all these other people who needed something like this for their nonprofit or their family or their business,” Nick says “We called it the Design Center to reflect the designing of individual events here but also because we encourage design. Besides Fashion Week we do design-oriented things here, which is exciting, and were trying to help the fashion eco system, which this is now a big part of. The fact that it’s in the heart of this North Downtown neighborhood that could be Omaha’s design district is even more exciting.”
Creatives abound in the area. As a creative hub and staging ground,
Omaha Design Center aligns well with creative community neighbors Co-Lab, Alley Poyner Macchietto, the Mastercraft, the Hot Shops Art Center, Slowdown, Film Streams and the coming Kiewit University.
The Center is also within walking distance of several hotels and a short drive from the airport and the Old Market. The site’s already seen a broad menu of events, including a Terence Crawford victory celebration, the Berkshire Hathaway MoneyBall, a fight card and a comedy troupe. It is hosting College World Series events, a Halloween bash and a New Year’s Eve party. Everyone from models to boxers to aerialists to fire dancers to musicians have performed there. Weddings will always be, as Cutchall says, “our bread and butter.”
“We thought there would be demand for something like this and there has been,” Brook Hudson says. “We started promoting it in December and I don’t think this space has been empty since April.”
Nick Hudson says, “We’re now facilitating events for these other communities here in town. It’s exciting having these different communities and organizations coming in and doing events here. It’s all about creating community and the community building you get through events. We’re big fans of diversity. It’s always been very important to us having a really diverse crowd of people doing different things and we’re getting that same thing here. Now we just want more people to be aware there is this new space available to come celebrate through events.”
Brook says, “Yeah, we want people to come make some memories.”
“Bookings are going stronger than we anticipated our first year,” Greg Cutchall notes. ‘We’ve been very pleased and we think it will continue to grow as more people learn about the facility and see what we have to offer.”
After all the moving around OFW did, Brook Hudson is just glad to have a place she and others can count on.
“It’s good to be home,” she says. “My team is excited about that as well. All of our interviews, meetings and programming happen here now. And we get to share this great space with other communities.”
Fall Omaha Fashion Week unfurls there August 22-27.