
Photographer Jim Scholz and his lifelong mission to honor beauty
©by Leo Adam Biga
Appearing in the May 2018 issue of the New Horizons
They say beauty is in the eye of the beholder.
Photographer Jim Scholz of Omaha finds beauty wherever life takes him. The 73-year-old former Roman Catholic priest began making images growing up in the St. Cecilia Cathedral neighborhood.
“I started shooting pictures in high school for the yearbook and ever since it’s been a real passion and interest for me,” he said
He recalls “the magic of that first print when I put the white piece paper in the developer and an image actually came up on it.” It happened in the Cathedral High darkroom. From that moment on, he said, “I was forever hooked by the magic that this is more than just reality. It’s a powerful thing.”
“I started off with a 35-millimeter camera because everybody had one. You could buy the film pretty inexpensively. You could develop the film in your own darkroom. I shot with that for a long time.”
He was born in Cheyenne, Wyoming during the Second World War. His father saw U.S. Army duty in the Pacific. After WWII, his father was offered a job with an Omaha company. Jim was 5 when his family moved here. His father worked management jobs at various Omaha firms. His stay-at-home mom eventually went back to work in her chosen field, dietetics, at area hospitals.
Serving a higher purpose
Scholz kept right on developing his photographic eye at seminary in Denver, Colorado, doing graduate work at Creighton University and serving metro parishes as an Archdiocesan priest.
“It was always a hobby.”
He doesn’t say it, but there’s a sacred dimension to capturing the essence of humanity and nature. As a priest ministering to his flock, he was called to mirror Christ’s unconditional love and to share the liturgy’s sublime peace. As a photographer, he reflects back what people project or see. Sometimes, he shows what they’ve never seen before. Surely, there’s something inspirational, perhaps even spiritual in that.
Omaha fashion designer Mary Anne Vaccaro admires his fidelity to beauty.
“Jim is very grounded and spiritual. As a photographer he embraces his creative gift with love, discipline and respect. He sees beauty in unexpected and unlikely places. His attention to detail and quality is amazing. His passion for his work drives him to excellence.”v
Tom Sitzman, owner of Connect Gallery in Omaha, sees in Scholz’s photography the same sensitivity and compassion that infused his ministry.
“I first knew Jim as my pastor at Sacred Heart Church in Omaha. His homilies were conversations, not lectures, filled with examples of everyday people living everyday lives. Those sitting in the pews could see themselves in those situations of the human condition – funny, sad, enlightening, tragic and giving – knowing he understood. His photography is deeply rooted and grounded in Jim the man and priest. They depict everyday events we too often take for granted. A moon rise over the city. Dark, foreboding storm clouds moving across a still sun-lit hay meadow, An old timber building. Jim knows where to stand to get the feel of size and distance as well as where the light is coming from. They are the works of a well-trained eye that knows how to compose a scene with his camera the way he did with words in a homily.”
Scholz ministered in Elgin, Nebraska and at St. Bernards, St. Cecilia and St. Leo in Omaha. The parish he served longest at was Sacred Heart in North Omaha, where he helped found Heart Ministry, which has grown to serve residents needs in the city’s most poverty-stricken neighborhood.
“I feel lucky to have been not only in that space but other parishes where I served or other jobs that I worked at. When you’re around someplace for awhile you’re hopefully going to make a contribution and I feel good about when I look back at something that helped people and continues to help people.”
Scholz received the 1995 Omaha Archdiocese Sheehan Award (then-the Presidential Citation) recognizing clergy as outstanding leaders in their communities.

Sacred Heart years
During his 1981 to 1998 Sacred Heart tenure, he took over an integrated parish in decline, its ranks thinned by white flight. Mass attendance was abysmal. Gospel already had a hold there, thanks to Father Tom Furlong introducing it in the ‘late ’60s-early ’70s.
“It was a very conservative, quiet little neighborhood parish,” Scholz recalled. “Most of the members were longtime parishioners, many of them quite elderly. Physically, the place was dilapidated. I felt we had to do something dramatic.”
He got the idea for more spirited, gospel music-based “uplifting liturgies” from an inner city parishes conference in Detroit. He was by impressed how churches in similar circumstances turned things around with the help of gospel. He saw the music as a homage to black heritage and a magnet for new members.
“What the music said was we are reaching out to your traditions and we’re trying to make you feel comfortable to come to our church,”
Scholz found a first-rate choir director in Glenn Burleigh, under whom the church’s full-blown entry into gospel began at the Saturday night Mass. The 10:30 Sunday liturgy remained ultra-traditional and sparsely attended.
“Six months later we’d gone from a Saturday service with 30 to 35 people, with hardly any music, to standing in the aisles full with a wonderful ensemble,
“Glenn wrote special music almost weekly for the service. People started to come out of the woodwork once the word got out. It was such a refreshing thing.
“We didn’t grow exponentially in black membership, although we did grow some. What we grew in was white membership.”
When Burleigh was hired away by a mega-Baptist church in Houston, Scholz tapped his assistant, William Tate, to take over. Scholz recruited a new choir director, Mary Kay Mueller, to energize the 10:30 Sunday service. For inspiration, he referred her to The Blues Brothers. So it came to pass the movie’s Triple Rock Church became a model for the expressive Sacred Heart liturgy. No, Scholz weren’t interested in “people doing somersaults down the front aisle. But he wanted “to come up with that spirit.” Unbridled. Joyous. Free. “We really need to come alive here,” he told Mueller. Thus, the Freedom Choir was born. The rest is history as that rollicking Sunday service began packing the pews and still does three decades later.

An abiding passion for photography
All the while Sacred Heart grew its base, Scholz made photographs.
“When I had a little time off, an afternoon, or before I’d go to bed at night I’d probably spend the last half hour of my waking life that day by reading about photography or studying photographers like Ansel Adams and all these heroes of mine.
“The more you get into it then you start studying other people’s work and you try to emulate what they do and improve what you do. Ansel Adams wrote a series of books on the camera, the lens, photo development and so on. I checked them out of the library a number of times and studied these things to learn how he developed film and how he arrived at his vision.”
Other photographers Scholz has admired and studied include Wynn Bullock and Edward Weston.
Scholz followed his cleric calling for 27 years. After much deliberation and prayer, he shed the collar in 1999. He is still Catholic and regularly attends Mass. Now, he’s nearing 20 years in his second career as a full-time architecture, portrait and fine art photographer.
He describes his own aesthetic this way: “Probably at the baseline is a sense of beauty, whether color or color harmony or composition or subject. That would be the underlining thing. I love landscapes. I love abstracts, I love people, you name it.” He finds beauty in it all. “There are certain patterns hardwired into the fabric of our beings that produce pleasure, and we declare them beautiful. This is also true of music and other art forms. We are better because of what Michelangelo and Beethoven created and left to us;”
Ideas for projects are not hard to come by.
“I probably have more imagination than time. Every now and then I’ll get cranked up about a certain theme or methodology. I started a project photographing Omaha and Nebraska artists a few years ago. I just wanted to do that. I know a number of artistsand i started taking their picturesI’m about half way through that and hopefully I’ll have a show.
He envisions an exhibition in which each of his artist portraits is displayed next to a work by the artist, whether a sculpture or painting or whatever it might be.
“I’ve talked with a couple gallery owners about it. It might also be a book. We’ll see what happens.”
Catherine Ferguson is among the artists Scholz has photographed. He’s also photographed her work.
“Jim and I worked together to produce photographs of my stacked glass series,” Ferguson said. “He is a generous artist ready to help another artist see their vision realized. Jim is a patient, calm, gentle perfectionist. He gives me all the time necessary to have the prints exactly as I want them, no hurry, no pressure. I feel he is under-recognized as an artist in our community.”
Another artist friend is Shelly Bartek.
“I’ve known Jim from the time he was a priest at Sacred Heart to now where he is a successful national photographer,” Bartek said. “He is an authentic, all-around photographer serving to bring his clients the best quality images that represent their brand. His personal
passion to create art in his work has inspired us all through his concept and technical perfection.
“Best of all, he’s a great friend.”
About a decade ago, Scholz collaborated with writer Leslie Little on a museum quality book about Paris.
“I made the Paris Icons book images during two short visits to the city in 2007,” Scholz said. “It then took several months to edit, layout and in general prepare for print. The result was well received and we were awarded three international awards for the publication.
“It is always a joy to produce something of beauty that people appreciate.”
By choice, he’s not little documentary work on the gritty margins of life. “That’s a whole journalistic approach I respect greatly – it’s just not me. I like to show the best of people.” That includes showcasing the works of makers’ hands. Then there’s the joy he takes in picturing the natural splendor of God’s handiwork.
Expanding and honing his vision
Shooting Opera Omaha rehearsals and productions has deepened a long-held appreciation for music.
“What it’s done is it’s really stretched me in terms of my knowledge, understanding and appreciation of the whole operatic canon. My vision has been broadened.”
Photography has opened new vistas for him.
“If I never made another photograph, if I never went click again, I still think my life would be much richer because as I look at the world I see things that before I would never have noticed. The angle of the light or the color or whatever. There’s a whole bunch of stuff I would never have paid attention to, but the discipline of seeing as a camera sees forces you to see these things.
“I can sit an airport waiting for a plane for two hours and not be bored at all because I’m looking all around, seeing a grandma with little kids, the light coming in the windows, the big airplane rolling up on the tarmac outside. All this stuff.”
Cultivating a vision of what he wants to shoot and executing that vision, he said, is “a process.”
“It’s a lot more the work you put into it then the gizmo that goes click. The ultimate satisfaction is the process itself – getting to see things maybe in a little bit unique way and presenting them so that people say, ‘Oh, look at that, I never noticed that, I walked by this every day and never saw it.’ It’s finding what’s interesting.
“You’re expressing it from your perspective. You bring a whole life history and all kinds of things to color that.”
Photographers like him prefer to say they “make” rather than take photos.
“There’s a distinction.” Scholz said/ “You see something and you have a vision of how you want to present it.”
He saw in his mind’s eye what he wanted to achieve with his portrait of the late sculptor John Walz before ever shooting anything. “I had a vision of what I wanted to present, so I exposed the film to achieve that and I printed the print to achieve that.”
Walz turned a former Burlington Railroad Station power plant into his home-studio.
“I did the photo shoot with him part way through the remodel,” Scholz said. “I wanted to show him in his art creation, but we wanted a little mystery, so that’s why his face is a little in shadow.”
Contrasting elements can communicate mystery, energy, texture, whimsy, depth of perception, the passage of time, et cetera.
“I like to work with the idea of the human figure and the natural world,” Scholz said,
For an image he made of footprints in the sand at Canon Beach on the Oregon coast, he explained, “I wanted it to convey the essence of nature and humanity. The ocean is kind of symbolic of the timeless and I had to wait for somebody to walk along the beach to produce footprints, which get washed out with the next wave or two. That’s a story about how nature is constantly washing over us.
“As humans, we think we’re so important but in the big picture we’re real new on the scene and we probably won’t last all that long either. We’re just a little part of that from the beginning-to-the-end scenario.”
For a picture he made of a nude young woman lying on a fallen redwood tree in a Big Sur Coast grove, he wanted the contrast of “the old rugged, hard-edged woods and the softness of the young human figure.”
“That was done very deliberately to hopefully make the image strong.”
On a trip to Chatterbox Falls, British Columbia, he captured for posterity a sublime setting he awoke to,
“My friends, Ron and Judy Parks, rented a Nordic Tug for the summer to explore the coast and invited me to join them for a few days. We docked there for the night and in the morning I liked the reflections from the rain on the dock and the movement of the water. I made the picture with the falls in the background.”
During a Colorado sojourn he set out to photograph one of the state’s most prominent mountains, Longs Peak.
“Since the Forest Service does not allow camping there we had to leave the parking lot at midnight and climb all night to get there just before dawn. It was cloudy at sunrise but just for a moment the clouds partially broke and I was able to get the shot.”

Intuitive and intentional
Sometimes, the opportunity for a picture appears as he’s driving to or from an assignment.
“I was coming from Kansas City and I took the back roads and just about sunset I saw this partially plowed wheat field with terraced ridges in a pattern. So I stopped and took a picture. But the sky was very dull – there was nothing. Driving back, I was thinking, what can I do with this? Then I decided to put a woman’s flowing hair in the sky.”
He secured a model for the shoot at his studio. He made the image and overlaid it in the picture of the field.
“That was fun. I think that sort of thing makes the image richer.”
Manipulating images on a computer or in the darkroom, he said, “is just a creative tool.”
“People have the idea that in an earlier era of photography, working in the darkroom was somehow pure. Okay, it wasn’t, it never was. As long as I can darken this part and lighten that part (or crop or burn or do any number of things to manipulate an image), it’s a subjective, editorial process.
“Just the act of making a picture, you choose what to include in the frame and what not. My act of putting a frame around that image begins to edit right there.”
He embraces today’s digital tools.
“What I love about PhotoShop is that now I can do things that even in my wildest dreams in the darkroom I couldn’t achieve. For instance, I have an image of an abandoned ore processing plant high in the Colorado back country that’s been a favorite in galleries. I made it with an eight by ten camera and black and white film. I worked and worked in the darkroom to get all the various tonalities but it was hard because the inside of the building was kind of dark.
“Well, you can only burn an edge so much in the darkroom.”
For this oversized image, he placed his developing tray on the floor and angled the enlarger on the print.
“I’m crawling down there, lightening this part and darkening that part, but you could only go so far and you couldn’t change the focal contrast. With PhotoShop you can adjust the tonality and contrast. The nice thing is once you get done, two years or 20 years from now when you hit print it’s still going to come out the same.Or you can change it.”
“I had an early ’90s show of my work in Omaha. One of the prints was very successful in terms of sales. It also happened to be a print that involved six different negatives at various exposures in the enlarger. The original print probably took me six evenings from seven to midnight and now I suddenly had orders for 10 more. By the time I got done with that whole thing, I was spent and none of the prints were exactly the same because you couldn’t exactly get it the same.”
Whether intuitive or intentional, he’s after the same result – to distill beauty and endow permanence to an ephemeral moment.
Finding a niche
Scholz depends on what he earns photographing for his living. He started his own business, Scholz Images, in 1999. He works from a high-ceilinged downtown studio with ample natural light. It’s outfitted with lights, tents, screens, filters, cases and framed prints.
Most of his time is spent not on making photographs but scheduling. marketing, billing and other business matters. Finding and juggling projects isn’t easy.
“If you’re doing it on your own, you’re always kind of dancing between jobs. It’s a constant changing. When I first started the business I wanted to mostly go in the fine art direction. What i found is that in order to really make a living at it I had to have an additional niche and architecture became the thing I gravitated toward. I realized it was something I could do and it’s a good market. The architecture puts bread on the table and allows me to pay the mortgage and that sort of thing.”
He’s shot for Omaha firms Holland Basham Architects and HDR, for Lincoln-based Clark Enersen Partners and for Denver-based Fentress and Ruggles Mabe.
Fentress flew him to Quantico, Virginia for a week’s shoot at the National Museum of the Marine Corps and to Seattle-Tacoma International Airport for an even longer shoot of the Central Terminal Expansion.
Traveling for his work brings it’s own challenges.
“When you travel a lot you get to sleep on airport floors, have bears come into your camp in the middle of the night, have flat tires on cactus in the back country, be in the center of a bison herd, have foreign police order you to not use your tripod. Just the usual stuff.”
When not flying, he travels to assignments via his trusty Chevy Silverado.
“I find I make my best photos when I have my camera and tripod with me. It can be anywhere that the moment presents itself.”
For most clients, he’ captures objective reality, though he sometimes heightens things via filters and strobes.
“With the commercial work I do, I’m called to record what’s there. Architects like to see all the bricks and everything the way it is. I then like to think of it the way a filmmaker does – how’s this going to look when the sun goes down and there’s still some light in the sky. You’re alway working with light.”
Another major commercial client is J & J Flooring Group, which has sent him on various assignments.
“It’s very challenging to get really interesting pictures of carpet.”
Buildings are easier. For his architectural work, he used to shoot with four by five film.
“In those days if you could get eight pictures a day you were doing really good, especially with color because you had to use several different filters.”
Though there’s little call for it now, he’s fond of large format film photography because he can attain certain qualities with it he can’t in smaller formats or digitially. He first moved to the bigger format in 1980.
“My father built a wooden kit for my four-by-five inch camera. I used that for years. Then I thought, well, if four-by-five is good, then eight-by-ten must be better, so I eventually bought an eight-by-ten.”
He admits he’s “a gear-head” like most photographers when it comes to camera gadgets.
What the large format offers in quality it sacrifices in efficiency.
“The tradeoff is, if you get the image perfectly you’ve got great quality to work with, but you can only make a small number of images, whereas with a smaller camera you might be able to get a hundred images in the same amount of time. So you have to pick your tool for what you want to do
“The larger format allows for more clarity and tonality. You can make increasingly large enlargements that still look good. But it comes at a great cost. The equipment is expensive but the really big cost is hauling it around because it’s heavy and awkward. It’s really tough flying. I much prefer to drive – that way I can load up the truck with lighting gear and I don’t have to worry about it being broken or arriving late or getting lost. When I fly, it really has to get edited down to the very essentials, plus backup. You cant check it – it will end up broken or lost. I carry it on board and stow it overhead.”
Old habits die hard.
“I sometimes think about getting rid of the four-by-five and eight-by-ten but occasionally I do have a client that comes along that wants something in large format film and I’m one of the few guys left that can do it.”
In order to stay current, he’s adapted to digital cameras.
He’s remained true to certain brands.
“I settled in on Nikon for whatever reason and have stayed with it because once you invest in a bunch of lenses then you can use them forever. I can still shoot with the Nikon lenses I got back in the 1960s. I don’t use them all that often anymore, but I can still use them on the camera because they never changed the lens body.”

Standing out from the crowd
For portraits, he uses whatever best serves the subject. A favorite portrait is of a corporate CEO whom Scholz wisely took out of the stuffed shirt, sterile office setting for something more fun and authentic.
“The guy needed a picture for an annual report. I could see in talking to him he just wasn’t into it at all, so I asked, ‘What do you like to do? ‘ He said, ‘I just bought a motorcycle and I like to ride it Sunday afternoons. I said, ‘Okay, let’s do that.” I sat in the back of a pickup with my camera and his wife drove. We were over in Iowa and we drove maybe 30-40 miles down the highway with his hair blowing in the wind. I made lots of pictures in black and white. The whole thing was stronger to me in black and white.
“Later, I decided I wanted a little more drama, so I put the clouds in. The only parts of the image that are in color is the burnt orange gas tank and front fender. It was a custom color designed just for that particular motorcycle. I like black and white because color sometimes is so pretty people stop there without looking deeper, where with black and white you’re reduced to light and dark contests that make your image pop.”
After decades making pictures for public display, Scholz is a fixture on the local photographic scene.
“In general, I think the photographic community here is pretty open and receptive. Most people like each other and get along.”
He counts as peers such well known shooters as Larry Ferguson, Andrew Baran, Monte Kruse. Patrick Drickey, Kat Moser and Sandy Aquila.
He’s talked shop with Omaha native Jim Krantz, who now enjoys a national and international reputation based out of Chicago.
“One of the local people I really admire is Vera Mercer,” Scholz said, “Her work to me is outstanding. I really love what she does.”
His work has shown at Gallery 1516 and Connect in Omaha, at the Museum of Nebraska Art in Kearney and at galleries in Kansas City, Missouri, Santa Fe, New Mexico and other locales.
His work is in public and private collections around the nation and even in in other countries.


Photography equals opportunity
He makes images to be seen. Naturally, he likes it when people respond favorably to his work. Another fringe benefit of shooting for hire is gaining entree to people and places he’d otherwise not get.
“Being a photographer often times opens doors to things. You get admitted to a lot of places and things you wouldn’t otherwise have access to. For instance, maybe 15 years ago I got a call from a company here in town sponsoring ex-president Bill Clinton to give a keynote talk at an event in Aspen, Colorado. They wanted a lot of pictures of bill involved with people, so they flew me out to Aspen to do that. I spent three days with Bill. Hilary (Clinton) was there. I made all the pictures. Well, this repeated itself in Miami, once here in Omaha, and several times in Aspen.
“That’s not a world I would normally have access to at all, but it was really fun. I remember once in Aspen Bill got there in the afternoon. He was pretty tired having been on the road a lot. He checked into the hotel and decided he wanted to go for a walk downtown. He didn’t get more than a block when he was surrounded in this park by a hundred mothers with little kids. You could see him getting energized. It was fun to see over the course of several events how he would wk with crowds. He had a magic about him
“I remember prior to a cocktail party and dinner he was keynoting there were some guys waiting for his arrival and they were talking about how when they saw Bill Clinton they’re going to give him a piece of their mind. Well, Bill shows up and if by magic those guys are the first people he walks up to. He’s got his hand around one guy telling him a joke and within 10 minutes he totally won them over. I saw that hundreds of times.”
Being a photographer also means forever chasing perfection that can’t be attained.
“My photographer friends and I all know there are certain images meant to tease us into spending a lot of time and effort but we never quite get them. They’re always just a little beyond us.”
Scholz feels it’s good to have something to chase just beyond your grasp in order to stay sharp and hungry. “If you could roll a 300 game every time you bowl, you wouldn’t bowl. It wouldn’t be any fun. It’s the same thing with golf and shooting par.”
The same when making pictures.
“Sometimes it works and sometimes it doesn’t. Hits and misses come with any creative art. There are times where from start to finish you work it right through and, boy, the whole thing just comes out great.”
The magic of first seeing an image he’s just made still enthralls him. Hooked for life.
Visit http://www.scholzimages.com.
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