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Behind the Vision: Othello Meadows of 75 North Revitalization Corp.
Behind the Vision: Othello Meadows of 75 North Revitalization Corp.
A law degree in hand, Othello Meadows in 2008 returned back to his roots in North Omaha, where a voter registration project that turned out record numbers of minorities led him to feel the need to stay in his home community and turn around decades of decline.
©by Leo Adam Biga
leoadam.biga@morningsky.com
Othello Meadows
Othello Meadows III rode the Omaha brain drain train to play ball at East Carolina, get his law degree and establish a defense and family law career in Atlanta. Then he returned home to work on a voter registration project that put him in close contact with the North Omaha neighborhoods he grew up in. That 2008 project registered record numbers of minorities. The experience also marked a turning point in the life of Meadows, who found the community he grew up in in such decline that he resolved to stay to try and turn things around.
His new focus on revitalizing North Omaha coincided with the Empowerment Network’s efforts to transform the area. Conversations with local leaders and philanthropists led him to form Seventy-Five North Revitalization Corp., whose $88 million mixed-use, purpose-built Highlander Village on the site of a former public housing project is now in the final build-out phase.
Jay Palu
Architect, Alley Poyner Macchietto Architects
We have a long working relationship in eastern Omaha in a variety of building types that match what Othello is looking to do. But that’s the easy part.
What Othello provides is the hard part, which is a deep understanding of the community that he’s trying to serve, a love of that community, and a vision for a way to do business.
Meadows’ decision to make a difference in his hometown has resulted in Omaha not only regaining one of its best and brightest, but in reactivating a once dying neighborhood. It may not have happened if he hadn’t been ready for a career change.
“I was kind of tired of what I was doing and wondering where I was supposed to be and what I was supposed to be doing, and then I got this opportunity to work on a voter registration project here. I had never done anything like that. Everything I’d done had been strictly for-profit stuff. Some part of me felt like I was supposed to go back home doing something more meaningful.
“It turned out to be probably the best decision I’ve made. It was more fun than I had had doing anything in a long time. I thought, I can’t go back to what I was doing before. It meant too much, it felt too good. I wanted to find a way to keep this same feeling.”
It was another feeling, despair, he saw expressed in North Omaha, and his desire to replace it with promise, that ultimately inspired the creation of Seventy-Five North and its game-changing project.
“I lived in other communities that had issues but it still felt like there was hope and positivity there. When I came back to Omaha as an adult it felt so much different than those places. It felt like there was no hope, it felt like there was so much despair.”
Like many Omaha natives, Meadows concluded North O’s long awaited reset needed to happen now.
“When things start to happen in a real concrete fashion then you start to peel back some of that hopelessness and woundedness. People are really tired of rhetoric, studies and statistics and want to see something come to life.
Jay Palu
, Alley Poyner Macchietto Architects
We at Alley Poyner feel that a number of neighborhoods — especially vulnerable neighborhoods — have been the subjects of experimentation for a long time. Othello has focused us toward listening to the community, talking to individuals who live there, and producing a different result not by experimenting as much but using communication, outreach, and community meetings to do what we think will work well.
Othello is extraordinarily well-read and traveled, and he’s researched solutions that makes our job easier. The staff, partners, and community leaders he brings together are all from the same mold; After a few brief conversations, you realize when someone isn’t in it at the same level, and Othello constantly brings together partners who are as motivated to make change in this neighborhood as he is.”
The work of the Empowerment Network and others set the stage for 75 North, he said, by generating “a greater awareness about issues on the north side.” “People were actually really starting to talk about what makes this community different, how do we identify the things keeping it in this cycle. There was this burgeoning support for doing significant things in the community.”
He said a spate of new North O housing developments delivered “real tangible benefits for people that live in those neighborhoods.”
Then the Sherwood Foundation offered him the opportunity to realize the Seventy-Five North’s ambitious Highlander project.
“I couldn’t pass up this chance of a lifetime to work on a project of this magnitude in a city I care about.”
The project checks several urban revitalization boxes with its high quality, mixed-income housing, birth-to-college education pipeline and onsite support services.
“The whole reason for us being here in this neighborhood is to make sure it gets better,” he said.
Highlander, he added, represents an investment in capital and human resources to address “the very stubborn issue of intergenerational poverty” plaguing the area.
In his 2011 TED talk, “Place as Fate: The Injustice of Geography,” Meadows asked if the place of your birth should determine the quality of your life. He simply wants to help give North O residents the same chances others in the city get to realize their potential.
Meadows advocates positive community changes starting in people’s homes. He and wife Tulani Grundy-Meadows, a Metropolitan Community College professor, are themselves products of stable, two-parent family homes and now model that same same stability as the parents of two boys. For them, strong parents and families are the frontline change agents in neighborhoods and communities.
“The highest form of leadership is motherhood and fatherhood and providing that leadership for your own individual family first and kind of radiating from that,” he said. “That leadership is more internal and helps a community guide its own destiny rather than saying, who’s going to come in from outside and help us fix this?”
He feels grassroots leaders at the community, neighborhood and block level are the real difference-makers. He hopes Highlander and projects like it help people find ways to become “their own change agents in their own communities.” He said, “All these little small actions within a community are what make the sea change. You don’t get it from a guy holding a bullhorn, you get it in lots of little pieces. It’s a real test of the will of the community to say, I’m invested here, this is my neighborhood, this is my community, I’m going to make a lot of really small but right decisions.”
He sees leaders like himself facilitating change.
“The reality is what we may do is give that ball at the top of the hill the slightest of pushes, but everybody has to keep it going. So maybe you start something – maybe you’re a catalyst. I try to think of myself as someone that sparks something that gets something else going.
“True leadership is service and service for a cause. I try to think of myself as somebody who is kind of a vessel for a lot of the hopes and desires for this neighborhood.
Jay Palu
, Alley Poyner Macchietto Architects
There’s a lot of risk in development. The success of any developer depends on a number of financial target being hit, plus, a number of complicated technical aspects just have to work out. When you start a project, there are things you’ll discover in the process that will delay or defer or modify things. There will be a number of complicated things with procurement, contracts. In the end, it’s still construction which can wear people out. But there’s been a positive vibe since day one for Othello and his team. They’ve all got an attitude that perhaps we can all learn from about how this is really a remarkable project. To a lesser degree, every project we get that touches designers is really remarkable; it’s something new that we get to either create or bring back to life in a renovation. Othello has the attitude that’s steady, confident, supportive, humorous. It’s refreshing; We leave meetings where sometimes we have to make hard decisions feeling treated with respect, kindness, and quite frankly it’s addictive to be around people making positive change and see them enjoy it and ask what else they can do; It’s been really positive for us.”
He took this everyone-has-their-part-to-play philosophy from his late father and other elders.
“He was probably the biggest influence. Then I was fortunate enough to have really good mentors after him.”
With North O on everyone’s radar, more development is happening there now than in the previous few decades combined. Public and private projects on Ames Avenue, 24th Street and 30th Street are tangible signs of progress. Highlander’s North 30th build-out is the result of several funding streams.
“Anytime you’re working in a neighborhood like ours you have to be kind of creative,” Meadows said. “You’re talking about 40 percent philanthropy and then the rest kind of split-up into equal parts: new market tax credits, low-income housing tax credits, regular debt and equity. It’s all broken-up by phase and by housing type and by building, so it’s different with every building on the site.”
The project just got its first tenants moved in. This dream to improve a blighted area where nothing seemed to ever change is now a reality.
Tulani Grundy-Meadows has described her husband’s “wondrous spirit” as a key to his following dreams.
“He seeks wonder in anything he does.”
Meadows once left here, but he’s glad to have returned to help shepherd North O’s revival. He’s heartened that many are fighting the same good fight to fulfill shared dreams for the community they call home.
“It’s exciting to see people I’ve known a long time staying committed to where we grew up. The easiest thing to do is to go somewhere else. I did it for awhile. But it’s good to see there are other people who say, at least for awhile, I’m going to play my role, I’m going to do my part.”
He’s sure he made the right decision to return and is happy to see brick-and-mortar progress, but he’s unclear about the impact he’s having.
“If you care about neighborhoods, and people and creating a better quality of life for families, then you are always wringing your hands about whether or not what you are engaged in is making a real difference.”