What if Creighton’s hoops destiny team is not the men, but the women?
©by Leo Adam Biga
Wouldn’t it be weird if the local college hoops team of destiny this year wasn’t the men’s squad as we all assumed through mid-January, but in fact their female counterparts on campus? Maybe, just maybe, we got this narrative wrong. No worry, there’s still time to jump on the bandwagon and rewrite history. Sound crazy? Not so fast. The Bluejay men are not the same since losing Maurice Watson and even though the Jays are still a quaity team and even still control their own fate, each loss from here on out during the remainder of the regular season and on through the Big East tournament will only further hurt their standing in the eyes of the national pollsters and NCAA selection committee. Unless CU can play very strong the rest of the way, its once realistic if not probable shot at a No. 2 seeding will be long gone and the Jays could very well end up in their customary No. 8 or 9 spot. The once 17-0 Jays have come back down to earth and are not 3-4 in their last seven games. More importantly. they are now exceedingly fragile bunch mentally speaking. Meanwhile, the women’s team, which traditionally gets off to slow starts, once again struggled mightly early in the year, opening at 1-3. They entered the 2016-2017 campaign with a deep, talented and experienced roster, but injuries hurt them early on. Since getting healthier and adjusting to the loss of one of their own top players, they have gelled to go 16-3. The team gets steady contributions from nine, even ten players. At 17-6 and 11-2 the Lady Jays sit just outside the Top 25 and are poised to enter the Big East Tournament in great shape and further enhance their chances for a decent NCAA seed that could help them advance to the second weekend of March Madness. Steady at the helm is veteran head coach Jim Flanery, who has established himself as one of the state’s better college hoops coaches, men’s or women’s side, in the last quarter century. He seems to get the most ouf of his players year in and year out.
The great thing about the CU women’s program is that it’s heavily built on Midwest student-athletes. Almost all the players come from within an 8-hour driving radius. There are three Nebraska kids on the roster and the rest come from Kansas, Iowa, Minnesota and Illinois. The lone outlier is from Oklahoma. The Jays doesn’t do any one thing particularly well but they do most everything pretty well and their balance and depth is hard for other teams to match even though CU is often overmatched athletically at certain spots. Being fundamentally sound and hard-nosed can make up for a lot of deficiencies, especially against teams that are about even in terms of overall talent. I’m not saying the Hilltop women’s team will go farther than the men’s team, but they do have the advantage of being on a roll that is weeks long in process and showing no signs of slowing down whereas the guys are still in herky jerk mode trying to adapt to the loss of their indisputable leader on and off the court. Even though his career was prematurely cut short and he only played one and a half seasons in a CU uniform, Watson will go down as one of the school’s all-time top talents in the same category as Silas, Portman, Harmon, Apke, Johnson, McKenna, Benjamin, Gallagher, Harstad, Buford, Sears, Walker, Korver, Tolliver, Funk, McDermott. The same is true of Justin Patton, who may be off to the NBA as soon as next year, and Khryi Thomas, who before all is said and done may be the best of the lot. Marcus Foster has the potential to be in this conversation, too, but he needs to be better than he has been since Watson went out or else he will be remembered as no more than a pretty good scorer and super athlete but certainly not a great or even a difference-maker of a player. I mention all this because by contrast the Creighton women don’t have any one player who can be considered a certifiable star compared to all-time program greats like Halligan, Gradoville, Yori, Nenman, Janis. They are all about team and the whole being greater than the parts. Audrey Faber, Marissa Janning, Brianna Rollerson, Sydney Lamberty. Jaylyn Agnew. Laura Works and Baily Norby are the interchangable heart and soul cogs of the team and have had to be since M.C. McGrory was lost for the season after only nine games. Because the Lady Jays lost one of their best players so early compared to the men losing their best player mid-season the women have had the advantage of more time adjusting to her absence and they’ve compensated well enough that they’re in contention for the Big East title and a nice NCAA tourney seeding.
To be fair, the women losing McGrory was not nearly the blow the men endured when Watson went down, but what the Lady Jays have done since is not only comendable but darn impressive. And coach Jim Flanery deserves much credit for the job he’s done in taking over for school legend Connie Yori and turning out competitive teams year after year with less than eye-popping talent. What he’s done compares favorably with what CU volleyball coach Kirsten Bernthal Booth – reigning National Coach of the Year – has done. Bernthal Booth led CU to the Elite Eight this past season and I would love to see Flanery get his hoops program there one of these years. It would be a long shot, for sure, but, hey, it was a longshot for the volleyball team to get there, too. But they did it. Maybe this is the year he makes it happen. Wouldn’t it be amazing if the women’s basketball team does it the same season the volleyball team did? Why stop there? How about both the men’s and women’s teams advancing to the Sweet Sixteen? Neither program has ever done it. Why not this year? Why not do it when both team
None of us is perfect. We all have flaws and defects. We all make mistakes. We all carry baggage. Fairly or unfairly, those who enter the public eye risk having their imperfections revealed to the wider world. That is what happened to one of Omaha’s Black Sports Legends, John C. Johnson, who along with Clayton Bullard, led Omaha Central to back to back state basketball titles in the early 1970s. Both players got Division I scholarships to play ball: Johnson at Creighton and Bullard at Colorado. John C. had a memorable career for the Creighton Bluejays as a small forward who could play inside and outside equally well. He was a hybrid player who could slide and glide in creating his own shot and maneuver to the basket, where he was very adept at finishing, even against bigger opponents, but he could also mix it up when the going got tough or the situation demanded it. He was good both offensively and defensively and he was a fiine team player who never tried to do more than he was capable of and never played outside the system. He was very popular with fans.His biggest following probably came from the North Omaha African-American community he came out of and essentially never left. He was one of their own. That’s not insignificant either because CU has had a paucity of black players from Omaha over its long history. John C. didn’t make it in the NBA but he got right on with his post-collegiate life and did well away from the game and the fame. Years after John C. graduated CU his younger brother Michael followed him from Central to the Hilltop to play for the Jays and he enjoyed a nice run of his own. But when Michael died it broke something deep inside John C. that triggered a drug addction that he supported by committing a series of petty crimes that landed him in trouble with the law. These were the acts of a desperate man in need of help. He had trouble kicking the drug habit and the criminal activity but that doesn’t make him a bad person, only human. None of this should diminish what John C. did on and off the court as a much beloved student-athlete. He is a good man. He is also human and therefore prone to not always getting things right. The same can be said for all of us. It’s just that most of us don’t have our failings written or broadcast for others to see. John was reluctant to be profiled when I interviewed him and his then-life partner for this story about seven or eight years ago. But he did it. He was forthright and remorseful and resolved. After this story appeared there were more setbacks. It happens. Wherever you are, John, I hope you are well. Your story then and now has something to teach all of us. And thanks for the memories of all that gave and have as one of the best ballers in Nebraska history. No one can take that away.
NOTE: This story is one of dozens I have written for a collection I call: Out to Win – The Roots of Greatness: Omaha’s Black Sports Legends. You can find it on my blog, leoadambiga.com. Link to it directly at–
JOHN C. JOHNSON: Standing Tall
©by Leo Adam Biga
Originally appeared in The Reader (www.thereader.com)
“I got tired of being tired.”
Omaha hoops legend and former Creighton University star John C. Johnson explained why he ended the pattern of drug abuse, theft and fraud that saw him serve jail and prison time before his release last May.
From a sofa in the living room of the north Omaha home he shares with his wife, Angela , who clung to him during a recent interview, he made no excuses for his actions. He tried, however, to explain his fall from grace and the struggle to reclaim his good name.
“Pancho” or “C,” as he’s called, was reluctant to speak out after what he saw as the media dogging his every arrest, sentencing and parole board hearing. The last thing he wanted was to rehash it all. But as one of the best players Omaha’s ever produced, he’s newsworthy.
“I had a lot of great players,” said his coach at Omaha Central High School, Jim Martin, “but I think ‘C’ surpassed them all. You would have to rate him as one of the top five players I’ve seen locally. He’d be right up there with Fred Hare, Mike McGee, Ron Kellogg, Andre Woolridge, Kerry Trotter… He was a man among boys.”
The boys state basketball championship Central won this past weekend was the school’s first in 31 years. The last ones before that were the 1974 and 1975 titles that Johnson led the Eagles to. Those clubs are considered two of the best in Omaha prep history. In the proceeding 30 years Central sent many fine teams down to Lincoln to compete for the state crown, but always came up short — until this year. It’s that kind of legacy that makes Johnson such an icon.
He’s come to terms with the fact he’s fair game.
“Obscurity is real important to me right now,” Johnson said. “I used to get mad about the stuff written about me, but, hey, it was OK when I was getting the good pub, so I guess you gotta take the good with the bad. Yeah, when I was scoring 25 points and grabbing all those rebounds, it’s beautiful. But when I’m in trouble, it’s not so beautiful.”
As a hometown black hero Johnson was a rarity at Creighton. Despite much hoops talent in the inner city, the small Jesuit school’s had few black players from Omaha in its long history.
There was a rough beauty to his fluid game. It was 40 minutes of hell for opponents, who’d wilt under the pressure of his constant movement, quick feet, long reach and scrappy play. He’d disrupt them. Get inside their heads. At 6-foot-3 he’d impose his will on guys with more height and bulk — but not heart.
“John C.’ s heart and desire were tremendous, and as a result he was a real defensive stopper,” said Randy Eccker, a sports marketing executive who played point guard alongside him at Creighton. “He had a long body and very quick athletic ability and was able to do things normally only much taller players do. He played more like he was [6-foot-6]. On offense he was one of the most skilled finishers I ever played with. When he got a little bit of an edge he was tremendous in finishing and making baskets. But the thing I remember most about John C. is his heart. He’d always step up to make the big plays and he always had a gift for bringing everybody together.”
Creighton’s then-head coach, Tom Apke, calls Johnson “a winner” whose “versatility and intangibles” made him “a terrific player and one of the most unique athletes I ever coached. John could break defenses down off the dribble and that complemented our bigger men,” Apke said. “He had an innate ability on defense. He also anticipated well and worked hard. But most of all he was a very determined defender. He had the attitude that he was not going to let his man take him.”
Johnson took pride in taking on the big dudes. “Here I was playing small forward at [6-foot-three] on the major college level and guarding guys [6-foot-8], and holding my own,” he said in his deep, resonant voice.
When team physician and super fan Lee “Doc” Bevilacqua and assistant coach Tom “Broz” Brosnihan challenged him to clean the boards or to shut down opponents’ big guns, he responded.
He could also score, averaging 14.5 points a game in his four-year career (1975-76, 1978-79) at CU. Always maneuvering for position under the bucket, he snatched offensive rebounds for second-chance points. When not getting put-backs, he slashed inside to draw a foul or get a layup and posted-up smaller men like he did back at Central, when he and Clayton Bullard led the Eagles to consecutive Class A state titles.
He modeled his game after Adrian Dantley, a dominant small forward at Notre Dame and in the NBA. “Yeah, A.D., I liked him,” Johnson said. “He wasn’t the biggest or flashiest player in the world, but he was one of the hardest working players in the league.” The same way A.D. got after it on offense, Johnson ratcheted it up on defense. “I was real feisty,” he said. “When I guarded somebody, hell if he went to the bathroom I was going to follow him and pick him up again at half-court. Even as a freshman at Creighton I was getting all the defensive assignments.”
Unafraid to mix it up, he’d tear into somebody if provoked. Iowa State’s Anthony Parker, a 6-foot-7, high-scoring forward, made the mistake of saying something disparaging about Johnson’s mother in a game.
“When he said something about my mama, that was it,” Johnson said. “I just saw fire and went off on him. Fight’s done, and by halftime I have two or three offensive rebounds and I’m in charge of him. By the end, he’s on the bench with seven points. Afterward, he came in our locker room and I stood up thinking he wanted to settle things. But he said, ‘I’m really sorry. I lost my head. I’m not ever going to say anything about nobody’s mama again. Man, you took me right out of my game.’”
Doing whatever it took — fighting, hustling, hitting a key shot — was Johnson’s way. “That’s just how I approached the game,” he said. He faced some big-time competition, too. He shadowed future NBA all-stars Maurice “Mo” Cheeks, a dynamo with West Texas State College; Mark Aguirre, an All-American with DePaul; and Andrew Toney, a scoring machine with Southwest Louisiana State. A longtime mentor of Johnson’s, Sam Crawford said, “And he was right there with them, too.”
He even had a hand in slowing down Larry Bird. Johnson and company held Larry Legend to seven points below his collegiate career scoring average in five games against Indiana State. The Jays won all three of the schools’ ’77-78 contests, the last (54-52) giving them the Missouri Valley Conference title. But ISU took both meetings in ’78-79, the season Bird led his team to the NCAA finals versus Magic Johnson’s Michigan State.
When “C” didn’t get the playing time he felt he deserved in a late season game his freshman year, Apke got an earful from Johnson’s father and from Don Benning, Central’s then-athletic director and a black sports legend himself. If the community felt one of their own got the shaft, they let the school know about it.
Expectations were high for Johnson — one of two players off those Central title teams, along with Clayton Bullard, to go Division I. His play at Creighton largely met people’s high standards. Even after his NBA stint with the Denver Nuggets, who drafted him in the 7th round, fizzled, he was soon a fixture again here as a Boys and Girls Club staffer and juvenile probation officer. That’s what made his fall shocking.
Friends and family had vouched for him. The late Dan Offenberger, former CU athletic director, said then: “He’s a quality guy who overcame lots of obstacles and got his degree. He’s one of the shining examples of what a young man can accomplish by using athletics to get an education and go on in his work.”
What sent Johnson off the deep end, he said, was the 1988 death of his baby brother and best friend, Michael, who followed him to Creighton to play ball. After being stricken with aplastic anemia, Michael received a bone marrow transplant from “C.” There was high hope for a full recovery, but when Michael’s liver was punctured during a biopsy, he bled to death.
“When he didn’t make it, I kind of took it personally,” Johnson said. “It was a really hard period for our family. It really hurt me. I still have problems with it to this day. That’s when things started happening and spinning out of control.”
He used weed and alcohol and, as with so many addicts, these gateway drugs got him hooked on more serious stuff. He doesn’t care to elaborate. Arrested after his first stealing binge, Johnson waived his right to a trial and admitted his offenses. He pleaded no contest and offered restitution to his victims.
His first arrests came in 1992 for a string of car break-ins and forgeries to support his drug habit. He was originally arrested for theft, violation of a financial transaction device, two counts of theft by receiving stolen propperty and two counts of criminal mischief. His crimes typically involved a woman accomplice with a fake I.D. Using stolen checks and credit cards, they would write a check to the fake name and cash it soon thereafter. He faced misdemanor and felony charges in Harrison County Court in Iowa and misdemeanor charges in Douglas County. He was convicted and by March 2003 he’d served about eight years behind bars.
He was released and arrested again. In March 2003 he was denied parole for failing to complete an intensive drug treatment program. Johnson argued, unsuccessfully, that his not completing the program was the result of an official oversight that failed to place his name on a waiting list, resulting in him never being notified that he could start the program.
Ironically, a member of the Nebraska Board of Parole who heard Johnson’s appeal is another former Omaha basketball legend — Bob Boozer, a star at Technical High School, an All-American at Kansas State and a member of the 1960 U.S. Olympic gold medal winning Dream Team and the 1971 Milwaukee Bucks NBA title team. Where Johnson’s life got derailed and reputation sullied, Boozer’s never had scandal tarnish his name.
After getting out on in the fall of 2003, Johnson was arrested again for similar crimes as before. The arrest came soon after he and other CU basketball greats were honored at the Bluejays’ dedication of the Qwest Center Omaha. He only completed his last stretch in May 2005. His total time served was about 10 years.
He ended up back inside more than once, he said, because “I wasn’t ready to quit.” Now he just wants to put his public mistakes behind him.
What Johnson calls “the Creighton family” has stood by him. When he joined other program greats at the Jays’ Nov. 22, 2003 dedication of the Qwest Center, the warm ovation he received moved him. He’s a regular again at the school’s old hilltop gym, where he and his buds play pickup games versus 25-year-old son Keenan and crew. He feels welcome there. For the record, he said, the old guys regularly “whup” the kids.
“It feels good to be part of the Creighton family again. They’re so happy for me. It’s kind of made me feel wanted again,” he said.
Sam Crawford, a former Creighton administrator and an active member of the CU family, said, “I don’t think we’ll ever give up on John C., because he gave so much of himself while he was there. If there’s any regret, it’s that we didn’t see it [drug abuse] coming.” Crawford was part of a contingent that helped recruit Johnson to CU, which wanted “C” so bad they sent one of the school’s all-time greats, Paul Silas, to his family’s house to help persuade him to come.
Angela, whom “C” married in 2004, convinced him to share his story. “I told him, ‘You really need to preserve the Johnson legacy — through the great times, your brief moment of insanity and then your regaining who you are and your whole person,’” she said. Like anyone who’s been down a hard road, Johnson’s been changed by the journey. Gone is what’s he calls the “attitude of indifference” that kept him hooked on junk and enabled the crime sprees that supported his habit. “I’ve got a new perspective,” he said. “My decision-making is different. It’s been almost six years since I’ve used. I’m in a different relationship.
Having a good time used to mean getting high. Not anymore. Life behind “the razor wire” finally scared him straight. ”They made me a believer. The penal system made me a believer that every time I break the law the chances of my getting incarcerated get greater and greater. All this time I’ve done, I can’t recoup. It’s lost time. Sitting in there, you miss events. Like my sister had a retirement party I couldn’t go to. My mother’s getting up in age, and I was scared there would be a death in the family and I’d have to come to the funeral in handcuffs and shackles. My son’s just become a father and I wouldn’t wanted to have missed that. Missing stuff like that scared the hell out of me.”
Johnson’s rep is everything. He wants it known what he did was out of character. That part of his past does not define him. “I’ve done some bad things, but I’m still a good person. You’ll find very few people that have anything bad to say about me personally,” he said. “You’ll mostly find sympathy, which I hate.” But he knows some perceive him negatively. “I don’t know if I’m getting that licked yet. If I don’t, it’s OK. I can’t do anything about that.”
He takes full responsibility for his crimes and is visibly upset when he talks about doing time with the likes of rapists and child molesters. “I own up to what I did,” he said. “I deserved to go to prison. I was out of control. But as much trouble as I’ve been in, I’ve never been violent. I never touched violence. The only fights I’ve had have been on the basketball court, in the heat of battle.”
He filled jobs in recent years via the correction system’s work release program. Shortly before regaining his freedom in May, he faced the hard reality any ex-con does of finding long-term work with a felony conviction haunting him. When he’d get to the part of an application asking, “Have you ever been convicted of a felony?” — he’d check, yes. Where it said, “Please explain,” he’d write in the box, “Will explain in the interview.” Only he rarely got the chance to tell his story.
Then his luck changed. Drake Williams Steel Company of Omaha saw the man and not the record and hired him to work the night shift on its production line. “I really appreciate them giving me an opportunity, because they didn’t have to. A lot of places wouldn’t. And to be perfectly honest, I understand that. This company is employee-oriented, and they like me. They’re letting me learn things.”
He isn’t used to the blue-collar grind. “All my jobs have been sitting behind a desk, pretty much. Now I’m doing manual labor, and it’s hard work. I’m scratched up. I work on a hydro saw. I weld. I operate an overhead crane that moves 3,000-pound steel beams. I’m a machine operator, a drill operator…”
The hard work has brought Johnson full circle with the legacy of his late father, Jesse Johnson, an Okie and ex-Golden Gloves boxer who migrated north to work the packing houses. “My father was a hard working man,” he said. “He worked two full-time jobs to support us. We didn’t have everything but we had what we needed. I’ve been around elite athletes, but my father, he was the strongest man I’ve ever known, physically, emotionally and mentally. He didn’t get past the 8th grade, but he was very well read, very smart.”
His pops was stern but loving. Johnson also has a knack with young people — he’s on good terms with his children from his first marriage, Keenan and Jessica — and aspires one day to work again with “kids on the edge.”
“I shine around kids,” he said. “I can talk to them at their level. I listen. There’s very few things a kid can talk about that I wouldn’t be able to relate to. I just hope I didn’t burn too many bridges. I would hate to think my life would end without ever being able to work with kids again. That’s one of my biggest fears. I really liked the Boys Club and the probation work I did, and I really miss that.”
He still has a way with kids. Johnson and a teammate from those ’74 and ’75 Central High state title teams spoke to the ‘05-’06 Central squad before the title game tipped off last Saturday. “C” told the kids that the press clippings from those championship years were getting awfully yellow in the school trophy case and that it was about time Central won itself a new title and a fresh set of clippings. He let them know that school and inner city pride were on the line.
He’s put out feelers with youth service agencies, hoping someone gives him a chance to . For now though he’s a steel worker who keeps a low profile. He loves talking sports with the guys at the barbershop and cafe. He works out. He plays hoops. Away from prying eyes, he visits Michael’s grave, telling him he’s sorry for what happened and swearing he won’t go back to the life that led to the pen. Meanwhile, those dearest to Johnson watch and wait. They pray he can resist the old temptations.
Crawford, whom Johnson calls “godfather,” has known him 35 years. He’s one of the lifelines “C” uses when things get hairy. “I know pretty much where he is at all times. I’m always reaching out for him … because I know it is not easy what he’s trying to do. He dug that hole himself and he knows he’s got to do what’s necessary. He’s got to show that he’s capable of changing and putting his life back together. He’s got to find the confidence and the courage and the faith to make the right choices. It’s going to take his friends and family to encourage him and provide whatever support they possibly can. But he’s a good man and he has a big heart.”
Johnson is adamant his using days are over and secure that his close family and tight friends have his back. “Today, my friends and I can just sit around and have a good time, talking and laughing, and it doesn’t have nothing to do with drugs or alcohol. There used to be a time for me you wouldn’t think that would be possible. I still see people in that lifestyle and I just pray for them.”
Besides, he said, “I’m tired of being tired.”
Doug McDermott’s Magic Carpet Ride to College Basketball Immortality: The Stuff of Legends and Legacies
NOTE: Now that Doug McDermott’s NBA life has offcially begun as the 11th pick of the NBA draft courtesy the Denver Nuggets, who immediately dealt him to the player’s first choice, the Chicago Bulls, I thought it made sense to repost this feature article I wrote about the CU hoops legend.
As a longtine Creighton basketball fan part of me delighted in the magical season that Doug McDermott and his teammates enjoyed this past season but another part of me despaired because I had no outlet to write about what was happening, at least not for pay. Then, a couple weeks after the season concluded I was presented the opportunity to write about McDermott and the incredible ride that was his senior season and the singular legacy he established over his four-year career as a Bluejay playing for his father. The publishers of Hail Varsity magazine, which nornally covers Husker sports, arranged with CU officials to create a commemortative yearbook on the special 2013-2014 season and I was offered the assignment of writing the 120-page book’s profile of McDermott. I jumped at the chance and that story follows below. Read much more about McDermott and his teammates in the “Leaving a Legacy” yearbook featuring exhaustive story and photo coverage of this once in a generation player and this historic season to remember. Order yours today at http://creighton.myshopify.com. Also available at all Omaha area Barnes & Noble locations.
Doug McDermott’s Magic Carpet Ride to College Basketball Immortality: The Stuff of Legends and Legacies
©By Leo Adam Biga
Read much more about McDermott and his teammates in the Creighton Men’s Basketball Commemorative Yearbook, “Leaving a Legacy,” from the publishers of Hail Varsity magazine. Order yours today at http://creighton.myshopify.com. Also available at all Omaha area Barnes & Noble locations.
Reigning consensus national player of the year Doug McDermott wears his living legend status comfortably. That’s a good thing, too, as his iconic status in college hoops history will likely only grow from here.
Playing for Creighton’s mid-major program in the Missouri Valley Conference kept him off the national radar his first three years, though insiders knew he was special. With CU’s move to the Big East in 2013-2014, where the Bluejays exceeded expectations and McDermott’s dominant play made headlines, he became a marquee name. With all of college basketball’s eyes trained on him, his monster senior year and steady climb up the NCAA’s career statistical charts was documented across every media platform. Virtually every week he passed a legend on the all-time scoring list. His 26.7 scoring average led the nation. He led CU to a third straight NCAA Tournament appearance and Top 25 ranking. Interview, autograph and picture requests flooded him at home and on the road. In Omaha he was the headliner for the greatest show in town that set attendance records.
Showing a grace and poise beyond his 22 years, he took it all in stride and became a Golden Boy symbol for the best in student-athletes.
“The most impressive thing is how he’s handled everything,” says Creighton Athletic Director Bruce Rasmussen. “He’s been humble, he’s been very mature, he’s been enthusiastic. He didn’t expect to be treated any differently than any of the non-scholarship players.”
Despite attaining the kind of stardom reserved for only a select few of the game’s greats, Rasmussen says “it didn’t change” McDermott. “It never affected him. You never had to worry about how he represented himself, this program, the university, the community. He would be the poster child for any university, not just any athletics department but any university for how you want your students represented. He’s the winner of the national Senior Class Award, which doesn’t just look at your athletic accomplishments but your community service and academics.”
Teammate Grant Gibbs says, “He’s a throwback in many aspects – in his game, in his personality, being a four-year player, committing to a program, seeing through the goals he set out to accomplish when he got here. That’s a great model for college basketball. It’s refreshing.”
McDermott shrugs if off, saying he’s simply tried to do the right thing. It hasn’t always been easy.
“I’ve just tried to embrace every single moment. I’ve tried not to let it get to me but I’ve had some bad days where I didn’t want to sign autographs or take pictures. But at the same time I remembered being that kid who went up to certain guys for signatures and pictures and if they weren’t cool about it it stuck with me. You get frustrated with the attention, especially if you take a loss. There’s been times when I’ve had to take a step back and calm down and realize how special this really is and this is why I came back – for stuff like this.”
Rasmussen says McDermott will be remembered as much for his high character as for his high scoring numbers.
Greg McDermott, who coached his son all four years at CU, agrees, saying, “I’m far more proud of how he handled his success off the floor than of the success he’s had on the floor because those characteristics of understanding how to treat people and the need to be humble and to credit those around you for your success are traits that will take him a long ways in life. Doug’s blessed with the ability to do that and he’s done it with a smile on his face. He understands this university and community has given a lot to him. A lot of people have done many things so he could have this opportunity and I think he recognizes the need to give back to that and I’m very proud of the way he’s done that.
“I will use him as an example for the rest of my coaching career on how to handle success.”
Once “discovered” last season. the press found McDermott a bright antidote to the one-and-done trend prevalent today. He’s the rare star player who put off the NBA to complete college, a decision that proved fortuitous the way his storybook final campaign unfolded.
After the 2012-2013 season he says he was 75 percent certain he’d declare for the NBA until a talk with former Jays great Kyle Korver, changed his mind. “He said you can’t put a price tag on that senior year. That stuck with me and from there on I felt it was best to come back. I’m so glad I did because this last year was probably the best this city has ever seen Creighton basketball. The fans had a chance to be part of something really special. We’ve got the new logo, the new brand. I feel like so many more people know about us now. The Big East definitely helped.”
He’s satisfied, too, he struck a blow for players finishing college.
‘Obviously some of these kids are good enough to leave after one year or two years. Maybe they need it financially. But I just feel it’s really good for college basketball to see a good player for four years. It really doesn’t get much better than that. I feel like that’s when college basketball has been at its best.”
In his case, staying meant intersecting with basketball history. The attention that came his way dwarfed anything in the annals of CU athletics and achieved the Gold Standard when Sports Illustrated put him on the cover of its March 12 issue in a homage to the classic 1977 cover featuring McDermott’s boyhood idol Larry Bird.
Calling McDermott “college basketball’s best kept secret”, SI laid out how no one, not even his dad, expected him to be an elite college player, much less the most decorated in recent memory. As one of only a handful of three-time consensus 1st Team All Americans he put up numbers few have ever posted. His 3,150 career points are the fifth-most in NCAA history. Over four years he averaged 21.7 points and 7.5 rebounds per game, making just under 46 percent of his 3-point tries and 83 percent of his free throws.
Being a multiple All-American may not happen again with so many top players leaving college early for the pros. He may be the last four-year college great. What most resonated with him about coming back was having one more go-round with his buddies, the guys who set the table for him, especially his fellow seniors, and with his father.
“Relationships are everything, especially on this team,” Doug says. “We all get along so well. Grant Gibbs I’ve known since I was a kid. He was an iowa guy two years older than me. I always looked up to him. I thought he was the coolest thing ever.”
Gibbs’ unexpected return for a medical hardship 6th year saw McDermott give up his scholarship for his teamate.
Another teammate, Jahenns Manigat, hailed from north of the border.
“I remember on signing day talking on the phone with Jahenns, a Canadian kid no one had ever heard of, and him saying, ‘I look forward to winning multiple championships with you.'”
The pair roomed together on campus for three years.
McDermott’s other senior running mate, Ethan Wragge was already at CU when Doug got there. The two competed for the same spot.
“He obviously didn’t want to see a coach’s kid come in at the same position but he never showed one ounce of frustration because of that. He’s probably the best teammate I’ve ever had.”
Wragge recalls the first time the two matched up.
“I’m a year older and I’m like, ‘I’m not going to let this little freshman score on me,’ and he starts throwing up this stuff and he hits the rim, hits the rim and the ball keeps going in. ‘Maybe he’s just getting lucky,’ I thought.’ But he kept doing it and doing it until it didn’t seem like luck.”
Manigat marvels how four distinct paths crossed to make their magical run possible.
“Four years ago this group wasn’t necessarily meant to be together. All the stars kind of aligned for us to go on this incredible journey. I was committed to another school before de-committing and coming here. Doug was supposed to go to Northern Iowa, Grant was still at Gonzaga and Ethan was a freshman here under Coach (Dana) Altman. Coach Altman leaves – domino effect. Just to see how it all came together and how one little thing could have destroyed this entire journey we’ve been on is special and something I’ll remember fondly for sure.”
McDermott enjoyed the journey so much he wanted to extend it and do it in the big-time glare of the Big East
“I wanted to do it all for Creighton. I think a goal of any player and coach is to want to make the place better than when we first got there and I think that’s what we did.”
No one saw it coming. In 2010 all the meta analysis missed on McDermott. At Ames (iowa) High School he played in the long shadow of top recruit Harrison Barnes, who went on to play two years at North Carolina before heading to the NBA. Those Ames teams won back-to-back state titles with McDermott as the 6th man his junior season and as the high scoring sidekick his senior season.
“Having very little expectations, I didn’t see this coming,” McDermott says. “I didn’t come into college with a lot of hype or expectations. I just kind of came in with a chip on my shoulder. No one really knew who I was and just assumed I was on the team because I was the coach’s kid. I used that as motivation to get better”
It wasn’t as if no one recognized he had talent. He possessed good range on his jumper, an uncanny craftiness around the basket and a motor that kept him in constant motion But a rail thin frame, a lack of athleticism and the absence of any intermediate game did not project into being a major conference prospect. No one could have guessed he’d be a lock for future enshrinement in the Naismith Memorial Basketball Hall of Fame or a likely NBA lottery pick.
Grant Gibbs recalls McDermott not making much of an impression.
“Doug and I played together at a showcase event. I was a junior, he was a freshman. He was just a quiet kid, really skinny, had some skill but probably wasn’t even projected as a D-I player at that point. When I was at Gonzaga he came to our prospects camp. We spent a weekend and he had gotten a lot better. He still wasn’t at the point where Gonzaga or anybody like that was going to offer him a scholarship.”
McDermott’s emergence as a legit D-! player and then some is all tied to his development, which everyone credits to a fierce work ethic. Gibbs witnessed it but didn’t fully appreciate it in the moment.
“When you’re engulfed in it and you’re a part of it every day you take for granted everything he was able to accomplish. Day in and day out he came with that workmanship mentality and all those days added up and that’s how people become great at wherever they do.”
Greg McDermott says of his son. “He’s invested a lot in this game and the results speak for themselves.”
“It’s so satisfying,” says Doug. “I remember all those long walks from my dorm to the gym. If I couldn’t sleep I’d throw on my backpack and walk to the gym at 11 or 12. It was always a pain in the butt to get in and find balls to shoot with and having the lights shut off on you. It just puts it all in perspective – all those moments of going through the grind. I wish I could go back right now because I didn’t realize how cool it was trying to get better every single night.”
His work ethic first kicked into high gear when he played with Harrison Barnes, whom he describes as “the best worker I’ve ever been around,” adding, “Ever since playing with him it was so easy to go to the gym and get better because I saw how much it was paying off for him, so I really followed his lead once I got to Creighton.”
Rasmussen says McDermott’s a model for doing what it takes.
“There’s been a lot written about what he’s accomplished. I don’t know if there’s been enough written about why Doug has accomplished things virtually no college basketball player has. Doug was always willing to do what others were unwilling to do and he did it with enthusiasm. He’s a great example for all of us. Doug approached practice every day not with the attitude, I’ll get through practice, but I’ll use practice to find out what I need to work on to improve and then go on my own and work on it. Practice was a minimum job description.
“It wasn’t just he gave a great effort the day before big games or gave a great effort every day, he gave a great effort every drill and he was locked in and focused to get better where he was weak. You would think in athletics you would see more of that and the reality is Doug is unique in his accomplishments because he’s unique in his approach.”
Doug says, “I knew I had the drive, I really did. I’m always trying to work on my all-around game but each summer I definitely added something new I wasn’t able to do the year before. It took about a whole summer to perfect those, to have the coaches feel comfortable with me doing that stuff. A lot of credit goes to our coaching staff because they worked with me so hard every day.”
He’s perhaps fondest of his “Dirk Fadeaway,” a step back jumper, ala Dirk Nowitzki’s, refined over time.
“That’s become a pretty much signature move of mine. I did it a little bit my sophomore and junior years but this year it was almost one of my go-tos. Some of these Big East guys were a little bigger so you couldn’t really body ’em down in the post. I had to find other ways to get my shot off against them.”
His progress grew as his confidence grew.
“I realized how good a scorer I could become on the Bahamas trip we took as a team before my sophomore year. Gregory (former CU post Echenique) wasn’t with us, he was playing with his Venezuelan team, and I scored 25 a game. That’s when I started to realize I could do this with this team. That they might need me to be a little more aggressive. And that sophomore year I averaged 22 (up from 15 as a frosh) and from there I averaged about 23 and this year 26.
His experiences with Team USA over two summers also helped him polish skills and build confidence. Last summer in Vegas he was among a select group of college kids invited to play with NBAers.
“It helped my confidence out like none other just because I played against some of the best players in the world. It felt right. I wasn’t trying to do too much or too little, I was just playing my game and I happened to fit in a lot more than I thought I would. I think I kind of turned some eyes there. That was huge coming into my senior year.”
“I just think that took him to a whole other level,” says his dad. “I think in the back of his mind he always wondered, How well will I stack up when I actually play against NBA players.”
Those opportunities also exposed Doug to more great coaching. “Being around those great minds really helps you going forward,” says McDermott, who acknowledges he draws insights from many sources.
Doug’s not one to define is legacy, so let Rasmussen articulate it.
“It’s his passion for what he does, There are people who are stronger, who are bigger, who jump higher, who run faster, but his intelligence in the game and his basketball instincts are off the charts. His skill level is very good and that isn’t something that comes naturally, that comes from repetition.”
As Doug prepares for the next chapter of his life, his father’s sure his son will once again do what he must in order to succeed.
“I think there will be a process with Doug in the NBA game of where do I fit and what do I have to add to my game so I can maximize this opportunity. Is it being better around the rim? Is it my in-between game? Do I need to become an even better 3-point shooter? He’ll figure that out early in his career and build upon what he already has.”
Doug has no doubt he’ll adapt as necessary.
“I’ve added something new to my game every year. I think it’s time to add something new again. Defensively I can maybe be a little more aggressive. I don’t have to worry about getting fouls because at Creighton I had to be on the floor as much as possible for my team. My ball-handling could use some work. A lot of it will be just fitting into a different role.”
Whatever happens with him in the NBA, his deep affection for Creighton will remain.
“Deep down I never want to leave this place. I’ve developed so much love for this place.”
But move on he must, so sit back and watch the legend grow.
What follows is a historical narrative I was commissioned to write for the Creighton University College of Businesss. The gist of the assignment was to articulate how the enterpreneurial focus and service to society mission of the college is in alignment with the enterprising and giving natures of the university’s pioneering founders, including businessmen and staunch Catholics Edward and John Creighton and the Jesuits.
Creighton College of Business Anchored in Pioneering Entrepreneurial Spirit and Jesuit Philosophy
©by Leo Adam Biga
Enterprising Spirit Animates the Creighton Story
Creighton University was founded in 1878 thanks to a confluence of figures whose pioneering, entrepreneurial, for-the-greater-good spirit established a caring, comprehensive academic institution on the Great Plains.
As Creighton has grown, so has the city it is situated in, Omaha, Nebraska. The Jesuit school and campus provide an anchor in the north downtown district. Graduates of Creighton’s professional schools and colleges of law, medicine, dentistry, pharmacy, nursing, and business, for example, are recognized leaders in their fields. Creighton is lauded for being a good neighbor and a vital asset to the community.
The university makes contributions to many quality of life areas and some of the most visible are made by the Creighton University Medical Center, which combines teaching, diagnosis, and treatment in a real-life, critical care setting.
Community service is a vital facet of the Creighton experience. Students, faculty, and staff donate time and talent through health care and legal aid clinics. Service-learning efforts address myriad needs at home, around the nation, on Native American reservations, and in the Dominican Republic, where Creighton maintains an Institute for Latin American Concern mission.
Community collaboration and partnerships are other dimensions of Creighton’s outreach. The Werner Institute is a model initiative for negotiation and conflict resolution in the conduct of business, in relationships within and among organizations and communities, in the workplace, and in health care settings.
The Halo Institute is a collaborative that provides incubator space and professional consultation for emerging start-up businesses with a social or bioscience entrepreneurial bent. Halo is located in a complex of buildings in Omaha’s Old Market, a historic district whose warehouses were home to the city’s wholesale produce and outfitting businesses. Creighton University’s founders, brothers Edward and John Creighton, did business out of the very 19th century structure that Halo occupies today.
Creightons Set a Precedent for Being Entrepreneurial and Community-Minded
It is only fitting that the university retain a tangible connection to the Creightons, as the family’s lives and careers embodied the same principles that underscore the institution’s core mission and the way in which it’s carried out.
Edward and John Creighton were business magnates and devout Catholics from the East who settled in Omaha in the years immediately prior to the Civil War. The Creightons amassed a fortune through various business interests and invested significant portions of that wealth into bettering the community through charitable support.
Builder, developer, and visionary Edward Creighton, the older of the two, got in on the ground floor of the burgeoning telegraph and railroad industries. He and his companies played a major role in supplying and constructing the transcontinental lines and rails that grew America’s communication and transportation networks.
Edward’s vast commercial empire was also built on bank, mine, cattle, and land holdings. His many business partners included fellow movers-and-shakers in the development of Omaha and in the settling of the West. Concurrent with Edward’s capitalist impulses was a desire to give back. It had long been his wish to form a Catholic school that prepared young people through a quality, values-based education program. After Edward’s death, his widow Mary Lucretia Creighton, and his younger brother John, a successful entrepreneur in his own right, carried out his wishes by founding Creighton University, which was originally called Creighton College.
Respected for their expertise as educators and for the rigorous morals and ethics-based course of study they administer, the Society of Jesus was given rein over the university. The Jesuits have continued guiding Creighton throughout its existence.
That same early spirit of aspiration, invention, and service is still imbued in Creighton more than a century later. Consistently rated one of the top institutions of higher learning in the Midwest, Creighton is rooted in its Catholic and Jesuit identity and mission of educating the whole person and leaving the world a better place. Creighton graduates are prepared to lead purpose-driven lives and careers.
College of Business Reflects the Creighton Legacy and the Jesuit Tradition
This mission extends to the university’s College of Business, founded in 1920 as the College of Commerce. Guided by the school’s Jesuit heritage, Through its highly respected undergraduate and graduate level programs he College of Business forms leaders who promote justice and use their business knowledge to improve the world.
Michael Jung, Chief Operating Officer and Vice President of Cantera Partners, has used his MBA from Creighton to assist nonprofits develop public-private partnerships aimed at building economic development and sustainability in emerging and Third World nations.
“It is rewarding work, not only financially but from seeing the difference these programs can make in the world,” says Jung. “Some of the work that I have been involved in is feeding children in Afghanistan. We were feeding 75,000 school kids on a daily basis for five years. Just seeing the impact that can have on those children, mothers, families is very rewarding. I like being part of work that is actually making a difference with those not as fortunate as us here in the United States.”
The Creighton College of Business advances values-centered conduct through its courses as well as through its Academic Integrity Policy, Dean’s Honor Roll for Social Responsibility, Executive Partners Program, Anna Tyler Waite Center for Leadership, Leadership Conversations series, and other programs.
The business college is a founding member and active participant in the Greater Omaha Business Ethics Alliance. This partnership with the Omaha Chamber of Commerce and the Better Business Bureau advocates ethics in business.
Creighton MBA graduate Laura Larson is associate director of the Business Ethics Alliance.
“I think Creighton’s Jesuit focus prepared me so well for my job now in the business ethics industry,” says Larson. “I saw a focus in my classes on looking out for each person individually, the good of every person, taking the time to think about how a decision affects all stakeholders involved.
“Values have always been very important to me and acting morally and ethically has always been very important to me. When I came to Creighton and got the opportunity to work with the Business Alliance it really was a dream job to me because I’m making a difference in Omaha organizations every day. I’m bringing knowledge, skills, and resources involving ethics that organizations may not already have. I feel like I have a dream job just because I get to help others. ”
Pat Lazure is president of World Interactive Group, an Omaha World-Herald company. He founded a hyper-local Web platform, WikiCity, whose breakout success led the Omaha World-Herald Co. to buy it and bring him into the fold.
Holder of a Creighton MBA, Lazure appreciates the solid foundation he received in ethical business practices during his Creighton graduate studies.
“Business ethics is doing the right thing, sometimes even when it is uncomfortable to do,” Lazure says, “and in my education at Creighton business ethics was just a common ingredient, categorically, in every class I attended. It was just engrained in you. I think a Creighton graduate is conditioned to take that moral compass into their career.
“The Jesuits have always engrained being men and women for others. In a business career especially I think you can fall into a trap of being self serving, of only looking at what can I do to climb that corporate ladder. Or what can I do to promote my own stock. Or how can I cut corners. I think the Jesuit way instills in people a focus of being that man or woman for others, and seeing the broader landscape of things. Perhaps that’s through philanthropy or community service. Whatever it may be, it’s commingling the philanthropic aspects of life with the drive to turn a profit.”
Imagination, Innovation, Integrity Find a Home at Creighton
The College’s Social Entrepreneurship and Bioscience Entrepreneurship programs emphasize business models that feature sustainable new practices and technologies that can positively impact society and community.
Omaha native Sameer Bhatia graduated from medical school in India and then earned his MBA from Creighton’s Bioscience Entrepreneurship Program. That experience led him to the Halo Institute, where his start-up business, Guru Instruments, found a nurturing space. Guru is focused on designing and marketing tools for medical professionals that improve surgical and other procedures, thereby increasing efficiency and reducing costs. Bhatia dreams of automated devices that can serve as “virtual physicians” in patients’ own homes or in nursing homes by feeding data to doctors’ offices to help inform diagnostic or treatment options.
Creighton Entrepreneurship Program director Ann York says Bhatia fits the model of a socially conscious entrepreneur who is not only motivated to succeed with products that have a humanitarian utility but who will likely “give back.”
For York there is a clear throughline from what the Creighton brothers did as early social entrepreneurs and the way Creighton University graduates learn to apply social entrepreneurship today. She says the principles and lessons of social entrepreneurship taught at Creighton dovetail with those of the Jesuit tradition and its challenge to students to be stewards of society.
“Given the mission and the values of our university as a Jesuit institution it makes perfect sense that social entrepreneurship would capture the hearts and minds of our students,” says York.
She cannot help but see the connection between the way Edward Creighton conducted business and the way Creighton students and graduates learn to engage with each other and with community.
“The older brother, Edward, was sort of a maverick,” says York, “but he was very into social causes. He was very concerned about Native American rights and education and respecting the integrity of the Native American people. In working on the railroad routes and telegraph lines, negotiations with Native Americans occurred all along the way and he was very concerned about some of the things he saw going on and actually was pretty outspoken about it. He was also an abolitionist, and pretty vocal about that, too. That’s very socially conscious.
“Entrepreneurs are the most socially conscious of all business people. Entrepreneurs who make money often want to give something back to the community that helped them grow and flourish, and the Creightons were very much that type of family.”
York also sees a parallel between the technological pursuits of the Creightons and the university’s bioscience entrepreneurship efforts. Just as that pioneering family helped to advance rapid communication through the telegraph and to further mass
transportation through the railroad, the school’s entrepreneurial success stories are forging new frontiers of their own.
“I think the Creightons would embrace very much what we’re doing in the biosciences,” York says, “because I think they would recognize it as an emerging industry like the ones they were involved and they would see the potential for future entrepreneurs like themselves.”
Nurturing Creatives and Leaders
After experiencing success with its undergraduate Bioscience Entrepreneurship program, Creighton has developed a professional science master’s program in Bioscience Management. College of Business Dean Anthony Hendrickson says the emphasis in this graduate-level program “is really the management of that bioscience innovation process — the research and development.”
The Halo Institute is a supportive proving ground for social and bioscience entrepreneurial business models generated by Creighton students and faculty, although the incubator is open to applicants outside the Creighton community as well.
“The distinguishing thing about our Halo business incubator is that it is tied to our Jesuit mission,” says Hendrickson. “When as a board we look at different businesses the first question we ask ourselves is, ‘Relative to this service or product, what is its impact on society?’ Not its money making potential, but its impact on society. We consider that first and then after addressing whether it’s a good thing for society, we look at its business viability aspects, which is a different orientation. Most business institutions don’t do that because of their secular focus on business viability and profit potential. Most organizations ranking those things wouldn’t necessarily look at that social impact issue first.”
Halo Institute chair Roger Fransecky says participants in the incubator benefit from “the sponsorship, direction, and guidance of a values-based staff, and it’s all a reflection of what Creighton is about as an institution.”
Fransecky has an interesting perspective on the principled way Creighton approaches business precepts. Founder/CEO of the global leadership firm, Apogee Group, he serves on the College of Business advisory board and teaches a special course in personal leadership in the Creighton MBA program.
“I share deeply the values that Creighton espouses,” says Fransecky. “My students are doctors, lawyers, dentists, bankers, accountants, business people, and the common denominator is — they’re in this program not simply to get an MBA, they’re in this program to find work with meaning and to then link that work to the larger values of their lives. I’ve been very touched and moved by these grownups — they’re really smart and they care a lot. The thing that links them together is their aspirations and their values.
“I’ve taught at New York University and UCLA and Princeton and a lot of other places, and these (Creighton) students are very unique in my experience.”
ESPN reporter Paula Lavigne, who does enterprise piece’s for the cable sports network’s investigative “Outside the Lines” series, was a college graduate and working journalist when she decided to enhance her marketable skills. She decided to pursue a master of business administration degree and after considering several graduate schools she opted for Creighton’s MBA program.
“I chose Creighton because it has a wonderful reputation,” says Lavigne. “I appreciated the values it disposes. It was the Creighton faculty that really won me over. It was a wonderful blend of experienced faculty leading a discussion of people from all different backgrounds and engaged in really thought-provoking material.
“I feel like since I’ve gotten my MBA from Creighton I am more confident in my job and in the ideas I come up with. I feel that my MBA has really given me skills as a leader as well as a sense of credibility and business savvy I didn’t have before.”
Lavigne says she struggled with leadership until a breakthrough at Creighton.
“I think one of the most powerful moments from my Creighton experience was a personal leadership class I took. The professor really encouraged us to bring forth a lot of things from our past that were uncomfortable. By doing that it allowed me to see what I had been doing wrong as a leader and what strengths I could pull from to be a better leader going forward. It felt like a very cleansing moment for me.”
She says she learned leadership “is not just about numbers and board meetings, it’s really about people and it’s about your individual skills. This class really helped me come to terms with a lot of that. ” She says she now practices leadership on the job and as a presenter of workshops and training seminars for other reporters.
A Moral Compass
In addition to honing her leadership skills, Paula Lavigne says Creighton’s MBA program gave her a new, healthier perspective of business.
“Before I started the MBA program at Creighton I had a pretty cynical view of business, especially big business not really having much respect for business ethics or morality or social justice. In my view those values really didn’t have a role in the business community. My MBA classes at Creighton taught me that’s not really true. Professors were very good about incorporating that sense of justice, ethics, and morality into business, and really teaching us as students that there is a role for that. It is not just a dog eat dog world.
“I mean there is definitely a role in business to follow a moral compass of sorts and still be successful. I think that really plays into those Jesuit values, and I know that that sense of the Golden Rule is not just for Sunday school, but it’s for the boardroom as well. Our professors instilled in us that you don’t just have to run over everyone, you can respect your competition, you can respect your customers, and at the end of the day you can still profit from the bottom line.”
Creighton business professor and Robert Daugherty Chair in Management Robert Moorman says the College of Business encourages students not to be satisfied with the status quo. He says students are challenged to look beyond merely making a profit or returning a dividend to shareholders by asking questions that go deeper than bottom line numbers. He says students are trained to look at larger considerations; What’s next? What else is there to do? How are you going to use shareholder value to drive changes in the world toward justice, toward the improvement of society for the many?
“It’s that sense of responsibility to take one more step,” says Moorman. “Gathering the knowledge is a necessary important first step. Using the knowledge completes the circle. So I think this is a place where we try to ask the question, How are you going to use the knowledge, what are you going to do with it? Leadership is the method, the lever or the device that links knowledge to the outcomes we wish to see.
“I often say to students, ‘We want you to take ethics classes and really think about the ethics side of it, because we want you to be leaders who influence the world.’”
Moorman says that if students are going to be successful entrepreneurs they must know finance, marketing, strategy, and underlining business principles. Just as they must have a complete grasp of such business models, he says if f they are to be socially responsible entrepreneurs they must know and apply sound ethics. It’s this holistic approach to doing business, he says, that differentiates Creighton’s focus.
“Everything is kind of tied together that way,” he says. “I think the entrepreneurship major is really about fostering a drive towards innovation that makes a difference for society.”
Hendrickson sees plenty of evidence that Creighton business graduates implement the social consciousness taught in school in their own careers.
“It seems like there’s a number of Creighton grads that embrace this idea of social entrepreneurship, mostly because that’s the ethos from which they spring,” he says.
That ethos is one embodied by the Jesuit philosophy, past and present, and it’s certainly an ethos the Creighton family manifested.
Building on a Foundation of Serving the Greater Good
According to Creighton archivist David Crawford the Creightons were visionaries who saw the need for quality higher education that was broad in scope, yet specialized. The family’s philanthropy made possible the addition of the schools of medicine, law, pharmacy, and significantly, business. He says Creighton University added the then-School of Commerce at a time when there was growing recognition of the need for “scientific training” in business administration.
Whether donating the money to establish Creighton University or providing funds to build out the campus, including St. John’s Church, or financing the creation of professional schools, or supporting St. Joseph Hospital, Crawford says “the Creightons acted out of “a sense of responsibility” to serve their community and faith.
“Through a lot of their charitable works the Creightons took care of a number of voids in Omaha and Nebraska. I think they just saw this as part of giving back to the community.”
Crawford says this outward focus still resonates today with the social justice and community service work that Creighton students, faculty, and staff do in accordance with the school’s Jesuit mission.
“You see a strong sense that that’s what you do here — that’s the norm, and I think that really ties directly back to the Creightons. The commitment to putting a school here was part of a larger commitment. The leadership role of the Creighton family was very much in that mode of noblesse oblige (nobility obliges) — of feeling a responsibility to people in the area,” says Crawford. “There was a sense of, We’ve been blessed, there’s a lot of people in our community who are less fortunate, and we need to take care of them.”
Omaha is well known for its generous business and entrepreneurial sector and Creighton College of Business graduates are among the major players who make community service a priority here and wherever they live.
Laura Larson of the Greater Omaha Business Ethics Alliance credits Creighton University with nurturing a focus on others.
“Something that was really emphasized at Creighton was giving back to the community,” she says. “One way Creighton helped me to grow was that it really gave me the opportunity to make a difference in the MBA program. When I had an idea for a project I’d go to a faculty member to talk about it, and they were completely open to hear what I had to say and they gave me the tools necessary to implement the project. I was able to start a graduate student association and plan the first hooding ceremony for graduate business students.”
“After I was done with my MBA I got involved with a mentoring program in the Omaha area, so I now mentor a group of four to six kids twice a month. Serving others is something I was always very passionate about. It is something that has been instilled in me from a young age and Creighton emphasized it as well as I went through the program. ”
Robert Moorman says the example of the Creightons and university graduates giving back demonstrates how trailblazers can assert leadership that goes beyond selfish business interests to serve much wider community and societal interests.
“It’s really about the drive that prompted the Creightons to explore new territories, new business ideas, new endeavors and not stop at perhaps a simple way station and say, I am successful now, that’s good enough, and I’m resting on my laurels. It’s about a very forward leaning entrepreneurial notion,” says Moorman, “and at least being comfortable with accepting the mantle of responsibility that comes with opportunity.
“Responsibility comes with those benefits. Leadership is the way in which influence is exercised. At the end of the day it’s all about exercising influence over the actions and views of other folks, and the Creighton brothers did that, the Creighton wives did that, and that I think is the connection we want to have to that legacy. It’s the what’s next — what else are you going to do now? outlook.”
An Unbroken Chain of Ingenuity and Inspiration
The holistic approach the Creightons modeled has remained a constant at the university and in its business college, whose graduates cultivate a sense of responsibility and concern they carry with them, paying it forward in their personal and professional lives.
“Getting my MBA at Creighton has made me more of a whole person,” says ESPN’s Paula Lavigne. “It has made me a better contributor in the workplace. It has made me a better leader. It has given me opportunities at ESPN and I believe it has opened up my opportunities for the long term as well regardless of what I do.
“One of the things we learned in our leadership classes was the importance of being authentic. You can’t be authentic if you have one face at work and a different one at home and a different face in your spiritual life. You have to make sure the person you are at work is true to the person you are at home because that makes you a better leader. As long as you’re being authentic to yourself, you can be a better person, you can be a better leader with your coworkers, with your supervisors, and the customers that you deal with.”
Balance, congruence, integrity, innovation, integration, service. These qualities have been a hallmark of the Creighton experience since its start. They remain a cornerstone of the values taught there today.
The enterprising and philanthropic spirit of the school’s founders has been taken up year after year, generation after generation by new mavericks animated with the same desire to achieve and lead.
Like the Creightons who began it all, the university continues producing men and women of substance, vision, and conscience who succeed in business and in life not in spite of their compassion and generosity but because of it.
- Creighton University Leads Statewide Initiative to Improve End-of-Life Care (prweb.com)
- Creighton University Launches Online Doctor of Education in Leadership (prweb.com)
- Institute for Latin American Concern at Creighton has Dominican Focus (leoadambiga.wordpress.com)
- Home is Where the Heart Is for Activist Attorney Rita Melgares (leoadambiga.wordpress.com)
- Community Trumps Gang in Fr. Greg Boyle’s Homeboy Model (leoadambiga.wordpress.com)
Jana Murrell was somewhat of a trendsetter when I did this mini-profile on her in 2005. She was the first Miss Nebraska who was not Caucasian (though she is biracial she identifies as African-American) and she competed with several other women of color in the Miss USA pageant that year. Since then more African-American women have become pageant winners and finalists both here and nationally. She went on to compete in other national pageants, including Miss Earth USA. She was an on-camera television traffic reporter for a time at KETV in Omaha. But all along she was studying for her Ph.D. in physical therapy. She went on to work as Essence Pageant emcee and director of operations. And I just read where she’s newly engaged to be married. She and other women of color have helped redefine standards of beauty in America that are more diverse and inclusive and that’s a good thing. Black is beautiful, baby. So is brown and every other hue.
Jana Murrell: Working Towards a New Standard of Beauty
©by Leo Adam Biga
Originally appeared in The Reader (www.thereader.com)
After years of neglect, women of color are fast emerging as new cultural icons of beauty in America. Reigning Miss Nebraska USA Jana Murrell, a 23-year-old African-American from Omaha competing in the Miss USA 2005 pageant being broadcast April 11 by NBC, is part of this barrier-breaking trend. “I think it’s about time,” said Murrell, gesturing in her best spokesmodel way at her North Omaha home. “You know, it’s really hard to change the public’s opinion of beauty from the blond-haired, blue-eyed girl that’s kind of been IT forever. So, for us to be able to make that change is something pretty powerful. I’m glad society’s being more accepting and more open to different kinds of beauty. Beauty’s everywhere.”
Murrell is one of several women of color competing in the 54th annual event, which takes place at the Hippodrome Theatre in Baltimore, MD.
Currently on break from her physical therapy doctorate studies at Creighton University, where she was a 2000 Presidential Diversity scholarship recipient, Murrell defies beauty pageant contestant stereotypes in many ways. The product of an interracial family, the mocha-complexioned, 5-foot-11 Murrell, whose blue eyes change to green, gray and blue-green depending on the light, embodies expectation-bending with her fairly exotic look and eclectic resume. A former competitive athlete who teaches step aerobics, Murrell is also a perennial Dean’s List student. She’s equally comfortable rehabbing patients in a set of scrubs to gliding down a runway in a swimsuit or evening gown to working out in sweats to making an elegant public appearance in a smart ensemble. This combination tomboy, girly girl and nerd enjoys how her versatility keeps people guessing. Her biracial makeup is another expression of her multi-dimensional identity.
“What I like best, which I think actually could help me at Miss USA, is that you can’t tell what I am. A lot of people come up and ask me, ‘What are you?’ And I like that. I like being different looking,” Murrell said. “I like that our society is becoming so mixed and integrated and such a melting pot that sometimes you can’t tell what people are anymore. And when you can’t tell what they are, you can’t label them. They’re just people. Now, beauty is just beauty. Not black or white…”
However, she said she still runs up against old attitudes that beg the question, “’What’s it like being a black Miss Nebraska?’” And I’m like, ‘Why don’t you ask me what it’s like being me?’ Or, ‘Why do I have to be the black Miss Nebraska? Why can’t I be Miss Nebraska?’” Good point.
The North High graduate entered her first Miss Nebraska USA pageant only a few years ago. She finished as first-runnerup twice, before winning the crown and sash in Norfolk, Neb. last fall. Always looking for new ways to challenge herself, she views the pageant thing as an opportunity to improve herself and to test the fashion/entertainment waters. She’s “dabbled” in modeling. An agent once urged her to go to New York, but her mother nixed that. School came first. With her long-term professional track charted — Murrell plans working with patients suffering from neurological disorders — she has the security of a career awaiting her. But with a year off from school to fulfill her title’s goodwill obligations, she hopes Miss USA provides a forum for being seen and discovered.
“If I meet the people I would like to meet and get the chances I would like to get,” she said, “then this is the time I can really pursue that and see what happens. It’s kind of like my last chance to really go for that.”
Speaking from Baltimore on the eve of Miss USA, Murrell was prepping for a telecast number in the “little red” Tadashi dress contestants wear. She said the many pre-pageant activities make for 16-hour days. There are meet-and-greet events, photo shoots, tapings, fittings, fashion shows, rehearsals. “It’s fast-paced, go-go-go. You don’t get a lot of sleep. But it’s a lot of fun. I’m still feeling really prepared and ready and confident. And I still feel like I might do it,” she said. Win, or finish high, she means. No Miss Nebraska has ever won and the last semi-finalist from here was in 1980. Whatever happens, she’ll have plenty of family on hand, including her parents. “I’ll have quite a little cheering section.”
She’s struck up a few friendships with contestants. Away from the cameras, she said, the vibe among the women “is like a big slumber party.” Besides meeting some Baltimore Ravens players for a staged game of flag football, she hasn’t hooked-up with any big names or door-opener types yet. Hobnobbing with The Donald, as in pageant principal Donald Trump, is sure to be a highlight as will be pressing-the-flesh with celebrity judge Sugar Ray Leonard. Even if someone doesn’t make her an offer she can’t refuse, Murrell can take solace in the fact “we’re the pageant that’s still on TV,” referring to the rival Miss America pageant’s relative decline.