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Omaha Small Business Network Empowers Entrepreneurs

August 22, 2017 2 comments

If you’re an entrepreneur seeking to establish or take your start-up to the next level, then the Omaha Small Business Network may be the place for you. Julia Parker (pictured below) is the latest in a succession of women of color to head the OSBN. The OSBN is located at the historic 24th and Lake hub where a revitalization is happening. North Omaha entrepreneurs might want to look at working with the organization to help make their dreams come true and perhaps be a part of the North O revival. Read my B2B Omaha Magazine (http://omahamagazine.com/) feature about the services and programs the OSBN offers.

Omaha Small Business Network
Empowers Entrepreneurs

©By Leo Adam Biga
©Photography by Bill Sitzmann
Originally published in Jan-Feb 2017 issue of Omaha Magazine (http://omahamagazine.com/)

The Omaha Small Business Network is on its third female executive director since its 1982 launch. Julia Parker leads an all-female full-time staff that continues the nonprofit’s founding mandate to assist historically undercapitalized entrepreneurs achieve financial inclusion.

OSBN helps remove barriers that inhibit some women and racial minorities from realizing business ventures. Parker says clients lack access to capital and lines of credit and often have no formal business training. Lacking collateral, they’re rejected by lenders. “To be eligible for our micro-loans, the first qualification is you be turned down for traditional financing,” Parker says.
OSBN helps “un-bankable” clients do a financial makeover.

“What OSBN seeks to do is to initially bridge that gap between the bank and the consumer. But after receiving an OSBN loan, our desire is for you to become bankable. We really hope after that two- or three- or six-year loan you develop a relationship with a local banker, through strong payments and good credit history, and then take the leap into the traditional financial market,” she says. “That’s really where we want you to go and thrive.”

On The Edge Technology co-owner Rebecca Weitzel credits a $35,000 OSBN micro-loan, plus information gleaned from OSBN classes, and network opportunities with helping grow her firm and navigate the economics of doing business. She explored options at banks and credit unions before deciding OSBN was “the best choice for us.”

“Each opportunity with OSBN helped develop my confidence as a business owner. Now, I refer other people to OSBN that want to start or grow a business,” says Weitzel.

OSBN offers a three-pronged support system: micro-loans between $1,000 and $50,000 at low interest rates; free monthly professional development and small business training classes; and below-market-rate commercial office spaces at Omaha Business and Technology Center (2505 N. 24th St.) and two nearby buildings. Ken and Associates LLC is one of two dozen OSBN tenants benefiting from commercial office space renting for 80 percent less than market value.

OSBN has lent $2 million-plus in micro-loans to startups and existing businesses since it began micro-lending in 2010.

As of October 2016, OSBN had $500,000 in outstanding loans, with $300,000 in loan payoffs during the past calendar year.

Parker says, “Those are big numbers. Our clients are paying off their loans and going on their way as successful entrepreneurs. We’re pretty proud of that.”

Spencer Management LLC owner Justin Moore is another OSBN success story.

Since receiving a $35,000 micro-loan, Parker says his business expanded services, moved to a new, larger facility, paid off the loan in full, and exceeded $1 million in annual revenue.

As a micro-enterprise development entity, OSBN is funded by private donations from local philanthropists and banks.

Parker leverages her plugged-in experience in the nonprofit and business arenas. She served as director of operations and communications at Building Bright Futures from 2007 to 2013. She applies the skills she used there, along with lessons learned as a black female running a small business, to engage OSBN clients and partners. She owns her own communications consulting agency.

“I think there’s always a barrier for minorities in certain spaces in Omaha,” she says. “The key is to try and overcome those by having a strong work ethic and being on top of your game at all times. But I think across the city, no matter what sector you’re in, there are barriers to entry.”

She reports to a board whose members represent public and private interests. OSBN partners with leading Omaha giving institutions to even the playing field.

“With the support of the Sherwood Foundation,” she says, “we have created a loan pool specifically for minority contractors and suppliers because of the issues they face. And we’ve teamed up with Creighton’s Financial Hope Collaborative to put those contractors and suppliers through a 12-week training course to ensure they’re prepared to go out and bid on, win, and fulfill those contracts. We just completed our first cohort and started our second.”

Parker likes helping dreams be realized. It’s why she said yes when the board offered her the job in 2013.

“I took the position because I really believe in the mission of supporting low-to-moderate-income entrepreneurs. I also like the idea of micro-enterprise development and its very unique take on financial inclusion.”

She described that mission in testimony before the U.S. Senate Committee on Small Business and Entrepreneurship on Capitol Hill last August. She says OSBN is “dedicated to bringing underserved local small business owners, entrepreneurs, and nonprofits the tools needed to become successful and sustainable entities.” She added, “OSBN and like-minded, community-based micro-lenders…have the ability to become a catalyst for both community and economic development.”

She sees OSBN playing a role in increasing the dearth of black middle class residents and small business owners in northeast Omaha and stimulating economic revival there.

“Small business ownership has long been held as a path to financial inclusion. Owning your own business allows you to break that cycle of poverty. Often those businesses become generational. We would love to see the 24th Street corridor come alive again with small businesses.”

Besides, she says, small businesses have a positive ripple effect by creating jobs and paying taxes.
Visit osbnbtc.org for more information.

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Interface Web School: Coding, Collaboration, Community

December 14, 2015 Leave a comment

Shonna Dorsey is the face of one of Omaha’s new technology success stories, Interface Web School, and she does a great job of selling the endeavor through her personality and passion and her savvy use of social and traditional media. She’s the rare co-founder of a tech company with a real facility and flair for communication. This is a short piece I did for B2B Omaha Magazine on Shonna and Interface Web School. I will soon be posting a longer feature I did about her and the company for another publication. She is a real force on the Omaha startup scene and she does a great job, as the headline of my piece here says, of combining coding, collaboration and community. She’s passionate about putting the tools and skills of technology in the hands of more people. We will all be hearing much more from her in the years to come as she’s sure to consolidate her place as a dynamic leader and entrepreneur.

 

Shonna Dorsey

 

 

Interface Web School: Coding, Collaboration, Community

©by Leo Adam Biga

Appearing in the Winter 2016 issue of B2B Omaha Magazine

(http://omahamagazine.com/category/publications/b2b-magazine/)

Shonna Dorsey has merged an aptitude for technology with a desire to help others via Interface Web School, Omaha’s latest cyber ed alliteration. It’s not the first time she’s combined her entrepreneurial, networking and community interests. She’s done that as a Leadership Omaha participant and as co-founder of the monthly Coffee and Code meet-up she hosts with Autumn Pruitt of Aromas Coffee.

Long tabbed a real comer, Dorsey’s been recognized with the 40 Under 40 Award from the Midlands Business Journal.

In 2013 she cofounded Interface with Dundee Venture Capital’s Mark Hasebroock and others. She serves as managing director of the school that until recently housed in north downtown’s tech-haven Wareham Building but now offices in the AIM Building, which is also known as The Exchange at 19th and Harney Streets.

The North High graduate studied technology at the University of Nebraska at Omaha, where she earned bachelor’s and master’s degrees.

“A turning point for me as a master’s student came working on a project for an organization that serves child abuse survivors – Project Harmony. Our small student team developed an application to store and monitor videos. That was such a meaningful project. It really sparked something to see that people can really benefit from what techies like us know and do.

“It made me think, How can I do this and make it my career?”

While working corporate jobs she mentored for Hasebroock’s startup accelerator Straight Shot. Before long, they formed Interface.

“I’ve always had a knack for saying, ‘OK, this is risky but I can see the reward on the other side.’ That was how I felt about Interface,” Dorsey recalls. “Even though it was definitely a huge leap of faith at the time it made sense when I looked at the market and what the needs were.”

Many tech jobs go unfilled in-state due to a shortage of qualified prospects. Interface strives to bridge that gap.

“We’ve all been affected by this need for more talent in technology, whether it be web developers or project managers or user interface designers,” she articulated in a Nebraska Entrepreneurship video. “We wanted to put together a pretty intensive program people could go through, which started at 200 hours over 10 weeks and has been adjusted to 200 over 15 weeks, meeting three times per week to accommodate students who need to hold down full-time positions during training..”

kidscoding

Dorsey concedes there are online services that teach coding, but she says many Interface students “have tried those tools and realized a more structured approach is necessary.” Among the benefits of a physical versus virtual class is having on-site mentors who personally “help you overcome hurdles and explain why your code isn’t working.”

Interface serves largely nontraditional students.

She says, “Currently 80 percent are full-time employees. Ten percent are minorities. Most are mid-career, late 20s-early 30s, just looking for a way to transition into a new career in web development or tech or to add more skills in order to add more value to their organization. Or to potentially start their own business.

“We usually have a stay-at-home mom or two in every class.”

Interface requires prospects complete an on-line application, in-person interview and assessment.

“It’s been a really effective tool to gauge aptitude and motivation,” she says. “Those things help determine how successful applicants might be.”

Flexible, interactive class offerings are proving popular.

“Students complete weekly evaluations of their performance and how they feel about the class. It allows us to make tweaks and changes as they’re going through it. Students constantly apply what they learn, build on what they know. It’s all pretty hands-on. We’re able to get you to a level of proficiency where you’re marketable at the end.”

In 15-week courses, students design actual applications, portals, websites for nonprofits.

“That’s an important part of what we do. Students really get excited about creating something that is their own by applying what we’re teaching to something very specific. It’s pretty impactful knowing you’re helping organizations who otherwise couldn’t afford development work. It’s a great way for students to get experience working with a client and building a real-world product. It’s good for clients to understand what it’s like to work with developers.”

 

I'm developing a new tech training scholarship fund with AIM and Omaha Community Foundation

 

It all follows Interface’s emphasis on immersive serving learning.

“The nonprofit projects give our students a chance to extend the learning beyond the classroom and maybe learn something new.”

Developer-client Interactions are just as critical as programming.

“There’s so much to web development that cannot be taught in a class. Even if you’re a great technologist if you can’t work well with people then it makes it difficult to stay employed or get promoted. Skills like collaboration, project management and communication are important no matter what our students decide to do outside Interface.”

Dorsey says employers are hiring and promoting Interface grads, many of whom report salary gains. Some employers partner with Interface.

“We’re happily surprised with how much traction we’ve gained in terms of employer support. We have several companies, including Hudl and Agape Red, that offer tuition reimbursement for our students. That’s really helped us on the student enrollment side.”

Dorsey and her partners have cultivated” close relationships” with the AIM Institute and the Omaha Chamber of Commerce. Additionally, Heartland Workforce Solutions provides financial assistance and  Affirm provides tuition financing.

From the school’s inception Dorsey’s been its most public face through the networking and training she does.

“I started offering free workshops through the Omaha Public Library. It proved a great way to get Interface’s name out there and help people get exposed to web development and all the opportunities available. Since then I’ve transitioned to teaching at small startups almost every weekend. We’re starting to offer workshops outside Omaha.”

She says when Interface announced its bootcamp approach, some skeptics questioned its effectiveness.

“Our average reported starting salary is $51,000 after training with us. We’ve had students make $20,000 a year more in a new position. That’s a pretty incredible return on investment. So, the outcomes are real and what students are able to do is real and their jobs are real.”

For Dorsey, having a hand in making people tech savvy and empowered is a heady thing.

“I really do enjoy it so much and I love what we’re able to do in terms of the life changes we help facilitate and get to witness. I could not ask for a better job.”

Visit https://interfaceschool.com/.

 

Year of the Startup invites entrepreneurs to come on-a my house

October 12, 2015 1 comment

Omaha is all the rage as a burgeoning startup community and one of the latest hotbeds to emerge as an incubator and accelerator for entrepreneurs to grow their new ventures is the live-in model embodied by Year of he Startup.  Sabastian Hunt and Jason Feldman have created an urban visionhouse where a snall, curated group of entrepreneurs reside while they nurture and cultivate their startups.

Read my Omaha B2B Magazine (http://omahamagazine.com/category/publications/b2b-magazine) story about how Hunt and Feldman have created this startup as a way to support fellow entrepreneurs and their startups in a communal setting that is residence, brainstorming center, vetting opportunity, office space, laboratory and discussion forum all in one.

Jason Feldman and Sabastian Hunt of Year of the Startup

Jason Feldman and Sebastian Hunt

Year of the Startup invites entrepreneurs to come on-a my house

©by Leo Adam Biga

Originally appeared in Omaha B2B Magazine (http://omahamagazine.com/category/publications/b2b-magazine/)

The emerging startup accelerator scene supports creative-minded risk-takers looking for an edge to follow their passion and to bring their ideas to fruition.

Sabastian Hunt. 25, is passionate about giving entrepreneurs like himself a nurturing space to test out their concepts. The University of Nebraska at Omaha economics graduate did internships with various local employers and surveyed the area startup community when an idea struck him for a by-application, curriculum-based residency program serving new entrepreneurs. That inspiration turned into Year of the Startup.

Since launching in 2014, the program’s operated out of a humble house at 4036 Burt Street in the St. Cecilia Cathedral neighborhood. Hunt and co-founder Jason Feldman, 28, room there with young residency fellows whose startup ventures range from making bio-fuels to providing night owl shuttle services. They are a millennial bunch who favors sneakers and sandals. They take informal meetings at nearby CaliCommons and Lisa’s Radial Cafe, They variously hunch over laptops or tablets and carry smart-phones as appendages.

This communal work-live space model for business mavericks is new to Omaha. The usual startup accelerator is a concentrated 90-day off-site program. Omaha has a few, notably Straight Shot. Hunt saw a need for a program that invites a broader range of people into the accelerator fold and that supports them much nearer the start of their dream than other programs typically do.

“We feel like we can take people very early stage because we are four times as long as the average program,” says Hunt, who adds that Year of the Startup is also not tech-centric like many programs tend to be. “In our model we substitute intensity for duration. I think a lot of the learning here comes through unstructured, serendipitous interactions we have that is not curriculum-based, it’s just happenstance.

“With a house there are so many different ways you can bring ideas and people together. I think that’s maybe that critical binding agent and sense of place that helps accomplish things.”

He says in this intimate environment “there’s no other choice but to immerse yourself in the setting,” adding, “We’re always hanging out in the living room or out back talking about startup stuff – monetization strategies, capitalization tables, vested equity entity structures.”

“It’s this immersive experience of camaraderie, of these natural flows and idea generation,” Feldman says.

Hunt says, “This is very difficult to get bored with because there’s always somebody whose business is either in crisis or growth stage or some interesting part of the curve.”

Cover Photo

“How could we get bored when we’re creating a platform with four startups and all we get to do is ideation,” Feldman says. “It’s a constant buzz we get from interacting with these startup founders and helping them build their ideas.”

Built into the program are activities that encourage fellows to break out of their comfort zone and to offer honest criticism of each other’s ideas.

Hunt compiles multiple data points on the startups.

“We’re developing really deep insight about how do people start successful businesses.”

The program utilizes mentors from the entrepreneurial community.

“We bring in people who are experts in specific areas to talk on those topics,” Feldman says.

“They get ideas flowing,” Hunt says of the mentors.

Feldman says he regularly covers with fellows “the major components of what you need to look at to start your business” and then mentors like Mike Kolker, owner of graphic design firm Simplify, teach lessons about operational efficiency and “how to simplify running a business.”

Hunt is a newcomer to all this and has gone by instinct as much as research to support his vision.

“I just had an irrational confidence, market insights and a great theoretical background thanks to primary research I completed and to lessons I learned from Phillip Phillips, Michael O’Hara and Art Diamond in UNO’s economics department. I read constantly about who the players were in the startup world, so I was fairly prepared.”

Even though he directs a startup program, he’s only now participating in one himself (Venture School). He acknowledges Year of the Startup is a by-the-seat-of-your-pants experiment.

“Coming out of college I had student loans and not a ton of money. I’ve held two jobs to finance the project. Now the project is financed by a combination of me working and renting out one room. One-hundred percent of the money our entrepreneurs pay in rent will be returned in full and so everybody has a strong incentive to follow through with the program. That may be what makes us sustainable.”

He’s working on securing corporate sponsorship for the program. Meanwhile, he wants to help get participating startups to the next level.

“We’re functioning like a pre-accelerator at this point. We want to get our startups profitable and then refer them to the Straight Shots, so they can focus on growth in a pure accelerator program.”

With Year of the Startup moving into a larger house in Omaha’s Little Italy district on July 1 and a new class of fellows arriving in the fall, Hunt says there are “interesting talks happening right now to bring this to other cities.” He and Feldman say economic development agencies are willing to pay a license fee for them to do startup houses in other cities. The partners are having proprietary software developed that will enable new startup houses to replicate their branded Omaha model.

They look forward to engaging with the emerging 10th Street cultural district but may keep the midtown house to accommodate growth.

Hunt and Feldman believe they’re catching the wave or tipping point of a big new startup rush and they’re betting their model is poised to be a niche player in this wild frontier of entrepreneurial prospecting.

Visit http://yearofthestartup.com.

Omaha Fashion Week & SAC Federal Credit Union: Building the fashion eco-system via business focus

August 5, 2015 Leave a comment

One look at me and my duds and you instantly know I am no fashion plate, at least where my own apparel is concerned.  However, I do feel I have a good enough fashion sense where others are concerned.  None of which means a hoot when it comes to the fashion stories I write, and I’ve written a whole bunch of them, mostly in connection with Omaha Fashion Week, because I go the experts who know fashion for my information.  This story for Metro Magazine (http://www.spiritofomaha.com/Metro-Magazine/The-Magazine/) is the latest OFW piece I’ve done and where in the past I’ve focused on designers and shows and trends, looking sometimes back and other times forward, this story examines a burgeoning business relationship between emerging designers and a local lending-financial institution, SAC Federal Credit Union.  The idea being explored by this pilot program and thus by the story is the importance of desginers having access to capital to grow their lines, their brands, their businesses if Omaha is to ever foster a true design community and industry.

The next Omaah Fashion Week is August 17-22.

ecosystem: Omaha Fashion Week & SACFCU
Building the fashion eco-system via business focus

BY LEO ADAM BIGA

Originally published in the August-September-October 2015 issue of Metro Magazine (http://www.spiritofomaha.com/Metro-Magazine/The-Magazine/)

Hooton Images

When Nick and Brook Hudson aren’t caring for their new-born girl they nurture their other baby, Omaha Fashion Week (OFW). The couple cultivate the local fashion eco-system through a multitude of showcase events, educational experiences like Omaha Fashion Camp and fashion sales organizations such as Design Parliament LLC. They were the inspiration and catalyst for the developmental organizations Fashion Institute Midwest and Omaha Fashion Guild.

This infrastructure gives area designers venues to show their work, experts to advise them on aesthetic and market matters and a support system for resources and professional development opportunities.

Now, with SAC Federal Credit Union as a partner, the Hudsons are bringing designers together with bankers to maximize commercial potential. Thus, the new financial support program gives designers the financial acumen and services to put their creative pursuits on a business basis. As SACFCU members, designers have access to credit lines for purchasing materials or equipment, for expanding into new spaces or for doing anything else to enhance and grow their business.

Banking on potential

The test program may eventually work with other kinds of designers as well as visual artists, filmmakers, photographers, playwrights, et cetera.

SACFCU president-CEO Gail DeBoer opted to work with fashion designers to initiate the program since her institution already had a sponsor relationship with OFW. She shares the Hudsons’ vision for building a sustainable fashion community.

“We really saw the potential of the designers and what the development of that industry could do for our region,” she says. “We wanted to be part of an event that’s not just entertainment but also adds to the quality of life here by nurturing these young entrepreneurs. We felt this was a niche nobody else was addressing from a business perspective.”

DeBoer says her credit union is well-positioned to work with the micro-size businesses most local designers operate.

“They’re small and so there’s not a lot of profit at the beginning for a financial institution and that’s probably the difference between a credit union and another financial. I don’t have shareholders to satisfy, so I don’t have to show necessarily a return on every deal we make. The return on the relationship isn’t our motivation.

“Our mission is people helping people, so we have a passion for helping them reach their goals and hopefully someday they will grow. But that’s not our ultimate goal. Our ultimate goal is just to help our members. This is not just giving back to the individual designers but it’s giving back to the whole community because if we can foster that entrepreneurial spirit then it’s an economic benefit to our community.”

The Hudsons see close alignment between OFW’s goals and SAC’s.

“One of the things the team at SAC is very passionate about is helping people get started. They’ve got that mission,” Nick says. “And we have that, too,” Brook says. “We’re a social enterprise.”

Nick says, “I’ve never come across another financial institution willing to put the time and effort into all these small businesses, because we’re talking about tiny loans – a thousand dollars or two thousand dollars.”

Getting up to speed

A typical designer who shows at OFW requires assistance with everything from establishing a business checking account to devising a business plan. But there’s much more they need to learn, including
understanding finance, buying, pricing, sales tax and various legalities.

“There’s a whole set of skills around doing those things,” Hudson says. “You might have it all worked out but then you need access to money – you need some money to make some money. Designers might have an opportunity to sell $10,000 worth of clothing but they don’t have the money to buy the $1,000 or $2,000 of fabric they need.

“We still have a lot of designers we deal with who don’t have bank accounts or credit cards.”

The Hudsons regard the financial literacy entrepreneurs have to gain as empowering and critical to their success.

Nick says OFW and SAC are committed to “help people turn their passions into businesses or to help their existing businesses go further to make them self-sustaining. We’ve got wonderfully talented people having to fund their passion by working in a coffee shop during the day and then spending all night doing their passion.

“We’re trying to help them get to the next stage.”

He says with the skills development that goes on now informally through OFW and formally through Fashion Institute Midwest “more and more are now making a living – some are even employing people.”

Brook Hudson says it’s all about giving designers the tools required to reach more customers and find financial stability.

“In this day and age it’s a lot easier for an artist to turn their passion into dollars because of the Internet. They have a worldwide community they could potentially be selling to. So part of our challenge is helping them unlock that opportunity,” she says.

It’s important designers have the right mindset by being, what Nick calls, “more commercially-minded and thinking what customers want.”

“It”s a totally different ballgame to go from custom pieces to something designed from the beginning to be mass-produced,” Brook says.

Tailoring financial services to designer needs

The Hudsons introduce designers to SAC they consider ready to take the next step.

“Not every designer is ready for that,” notes Brook, who adds that some are intimidated by the prospect of working with a lender.

Bryan Frost and Erica Cardenas, owners of vintage-inspired boutique Wallflower Artisan Collective and designers of their own Wallflower apparel line, are excited to see how SAC can help them expand their apparel production capabilities. They say money’s critical if they’re to grow their business and if Omaha’s to grow a fashion hub. They’re encouraged that designers and lenders are finding alignment.

Samone Davis, owner-designer of the luxury streetwear brand Legalized Rebellion says she’s worked “diligently” with the SAC team to establish a line of credit for her label. She adds, “I definitely feel financial help is key to growth as long as there’s a solid plan and execution behind it. As designers we tend to get lost in our own minds. Sometimes we have to make sure we are focused and know exactly who we want to market to, otherwise there won’t be any progression.”

For designers like these, Gail DeBoer says, “we’re offering a kind of a concierge service,” adding, “We’re walking them through this journey. That begins by really developing a relationship with them to know what each one needs because they all have different needs depending on their business stage. We do look them in the eye to gauge how serious they are, how committed they are. We do talk with them in order to understand the uniqueness of their business and their challenges.”

SACFCU vice president of operations Keli Wragge is that concierge figure working with designers.

“Some are ready to take their designs to the marketplace and others are just getting started and wondering what they need to do in order to be ready for financing down the road,” Wragge says. “One client needs to expand and is looking at buying a commercial building. Another is about to open their first business checking account. Prior to this they transacted in all cash. There is a big gap between what the first member needs and what the second member needs.”

There are also many common issues designers face.

“Supplies and the cost of production are large expenses, especially if the designer isn’t a seamstress and has to hire outside talent,” Wragge says. “One of the big issues faced by designers is irregular cash flow and finding a way to live a comfortable life while trying to perfect their craft, innovate new designs and get a collection ready. Many designers have to have another income or job in order to support themselves.”

DeBoer says, “Just getting started and getting them to think about things they’re not even thinking about – often you don’t know what you don’t know – is huge. We bring in the right person at the right time from the credit union to help them through that next decision or that next product they might need. We want to make sure they have a business partner holding their hand, walking them through the process.”

There’s no guarantee any designers will make it.

“Whether they will all be successful, that’s up to them,” DeBoer says. “But we can certainly help them by taking away the challenge of writing a business plan or getting some early money to realize their dreams.”

Growing a design community and fashion industry
Nick Hudson is heartened by the way the metro’s fashion eco-system has evolved in less than a decade.

“There’s just so many more people and organizations involved and that’s what makes it grow,” he says.

The Hudsons have been planting seeds to see what takes root.

DeBoer says if a true fashion industry is to emerge here it must take the same intentional, step-by-step path that OFW has followed.

“You don’t start out with everything all at once. It has a life cycle and I think this is an exciting next step for Omaha Fashion Week and for us. I think everybody’s excited about taking it to that next level.”

Nick says, “The next stage is going to be helping with marketing and bringing the customers and sellers together.”

Increasingly, he says, designers sell their wares before and after OFW events.

He and Brook envision a brick and mortar base to anchor a dedicated design district. Having a critical mass of designers in close proximity to each other would provide access to shared spaces, facilities and services for sample making or material production and to economies of scale, efficiencies of operation and synergies of creativity.

“We’ve got to have everybody together working in one place and all that collaboration going on in order to reap some of those other benefits,” Brook says.

Ultimately, the Hudsons say if enough capacity is built a factory would be needed to manufacture the garments and accessories of not just local designers but of some select national and international designers.

Brook notes several major designers already have or are looking to move manufacturing from overseas to America, but many U.S. cities make that cost prohibitive. She says Omaha offers certain advantages, such as “great work ethic” and “low cost of doing business and living.”

Should fashion manufacturing ever happen here at scale, she says, “it would be powerful because that positions Omaha on a whole different level as a national player on the fashion scene, plus it’s creating jobs.”

Meanwhile, the creatives behind Wallflower and Legalized Rebellion say they appreciate the financial support system SAC offers as it propels their dreams and strengthens the design community.

The next OFW designer showcase is August 17-22. For details, visit omahafashionweek.com.

“We really saw the potential of the designers and what the development of that industry could do for our region. We wanted to be part of an event that’s not just entertainment but also adds to the quality of life here by nurturing these young entrepreneurs. We felt this was a niche nobody else was addressing from a business perspective.”
“I’ve never come across another financial institution willing to put the time and effort into all these small businesses, because we’re talking about tiny loans – a thousand dollars or two thousand dollars.”
“This is not just giving back to the individual designers but it’s giving back to the whole community because if we can foster that entrepreneurial spirit then it’s an economic benefit to our community.”

Couple gives plumbing a sexy new turn

May 23, 2014 1 comment

Big Birge Plumbing in Omaha proves anything can be made sexy, even that grimy blue collar labor dedicated to cleaning clogged drains, sewers, pipes, and valves and keeping sinks, baths, toilets, washers, water heaters, and the like working right.  The couple behind the company, Brad and Lallenia Birge, are having a lot of fun with a marketing campaign that plays off their good looks and a whole 1950s-era theme riffing Hollywood movie, television sitcoms, pinups, and  pulp novels.  It’s one part naughty and two parts nice and all around cleverly executed.  Read and see for yourself in my Omaha B2B Magazine story below.

Brad & Lallenia transparent final
 

 Brad Wrench transparent

Couple gives plumbing a sexy new turn

©by Leo Adam Biga

Now appearing in Omaha B2B Magazine
Plumbing has never looked like this.

An Omaha couple is turning heads with online teasers for their Big Birge Plumbing Company and gaining new customers in the process. Brad and Lallenia Birge lend their killer smiles and buff, model good looks to Pop Art-style ads that emphasize primary colors, tongue-in-cheek graphics and sex appeal dynamics.

The company logo features an illustration of Brad’s flexed arm, adorned in a rolled up red and black flannel shirt to expose a bulging bicep. His burly hand grips a red wrench. In a profile pose they stand back to back. He’s dressed in the iconic working man’s garb of THAT shirt, blue jeans and work boots, an oversized wrench dangling from one hand. Lallenia’s attired in a blouse, shorts and heels as she holds a plunger. In some shots she wears a red and white polka dot dress and in others a tight fitting white sweater with a blue or red skirt. In still more poses she clutches a giant wrench or a frying pan in an oven-gloved hand. Her expressions range from mock distress to amour.

Lallenia Wrench transparent

In these fanciful turns he’s the strong, dependable man and she’s the woman in need of rescue. The retro campaign echoes vintage television situation comedies, Technicolor romantic movies, comic strips, pulp novels and pinup glossies. It’s Betty Page exotica meets Doris Day-Rock Hudson fantasy meets Li’l Abner-Daisy Mae shtick.

Completing this throwback homage is the tagline: “Honesty, quality, American craftsmanship. Old-fashioned values reborn.” The alter-ego personas are exaggerations of the couple’s real selves but the expressed values are how they live and do business.

“We take it very seriously,” says Brad. “We stay true to what we say we are. I can’t stand bad service. The way you treat somebody is everything. It’s totally how you present yourself. On any job I do I try to make it a positive experience for clients.

“We do have a lot of repeat customers and there’s a reason why – we treat people right. We give people good a price and good service. Our clients become our friends.”

He’s a master licensed plumber with years in the trades. She’s a personal fitness trainer who’s opted to devote more time to their son Wyatt and to the business. Her entrepreneurial skills have proven invaluable. She conceives the marketing herself and executes it with help from his mother and photographer Justin Barnes.

 

 

“She’s turned out to be a really big part of the company,” Brad says of Lallenia. “Without her backing me and giving me feedback and throwing ideas out and putting it into play the business wouldn’t be where it is today. As far as our image, it’s all her.”

Lallenia, who enjoys finding frilly props and playing adult dress-up, says it’s all about finding creative ways to make Big Birge stand out.

“When you see other plumbing ads it’s all guys. I was like, ‘We need a woman’s touch here.’ It’s just fun for us to do our own thing right now and to be ourselves. People think we shell out big bucks for our marketing, but we don’t. As long as we can do it ourselves, we’re going to continue doing it.”

The couple says their business website, bigbirgeplumbing.com, garners high traffic and positive feedback. The same is true for their Facebook page and for YouTube videos they’ve made. Their eye-catching promos extend to T-shirts, yard signs and company vehicles.

Coming soon is Lallenia’s own website, “The Plumber’s Wife.”

“It’s about wives helping their husbands as entrepreneurs,” she says. “I am a plumber’s wife and I’m darn proud of it. I want to keep us strong.”

Call Big Birge for an appointment at 402-575-0102.

 

To code or not to code: New Omaha school offers bootcamp for aspiring web designers

May 23, 2014 1 comment

I am so not a techie.  That doesn’t preclude me from writing an occasional piece about a tech-based venture.  And in that spirit is an Omaha Magazine (http://omahamagazine.com/) story I did on a new bootcamp for aspiring web designers called Omaha Code School and its co-founder, Sumeet Jain, who has taken as its model a similar school in his native Calif. he taught at.  He’s very much a part of a growing young entrepreneurial and creative class in Omaha that’s adding a new dynamism to the scene here.

 

 

 

 

To code or not to code
New Omaha school offers bootcamp for aspiring web designers

©by Leo Adam Biga

Originally published in Omaha Magazine (http://omahamagazine.com/)

 
Entrepreneurial techie Sumeet Jain is poised to fill a gap in the metro’s dot com scene through a for-profit startup he founded last fall with his cousin Rahul Gupta. The pair’s Omaha Code School aims to provide aspiring web developers an immersive bootcamp experience and employers entry-level-capable programmers.

The Calif. natives are partners in their own web development company, Big Wheel Brigade. Gupta rode the dot com wave before coming to Omaha and at his urging Jain followed suit. Since forming the school Gupta’s moved to San Francisco but Jain’s remained in Omaha to run their new educational endeavor in Midtown Crossing.

Thirteen students began the school’s inaugural “intensive” 12-week course Feb. 24. Jain, the lead instructor, promises the May graduates will leave with a hireable skill set for jobs paying an 80K median salary.

The OCS curriculum structure is based on a bootcamp model popular across the country and one Jain’s familiar with after teaching a web development course for General Assembly on the west coast. He says he was skeptical students could go from novices to job-ready in three months until he helped facilitate that happen. The experience convinced him to try it in Omaha, where he says “a frequent complaint of companies is that there’s not enough talent – not enough developers and not enough qualified developers,” adding, “I thought we should have something like this in Omaha, so I came back, put the pieces together and we launched in November.”

It’s an opportunity for Jain to combine his two loves – web development and teaching. He ensures students are trained in relevant, real world programming languages and techniques most colleges and universities ignore.

Interested students must complete an online application that includes a timed coding challenge. While no prior programming experience is required, students must demonstrate an aptitude for the field, namely logic and problem solving.

“The course is for beginners but this isn’t for hobbyists,” says Jain, a self-taught web developer. “This is a class for people who are looking for a career trajectory change and that comes not just at a cost (tuition is $6,000) but with great personal investment and effort. We want to ensure the highest possible caliber of student.”

Jain says it’s no accident the school’s website and application process emphasizes the intensive curriculum, which features individual and collaborative work on real live projects every day.

“It’s really hard to sit and program for 12 hours a day,” he says. “It’s just mentally draining. Keeping that pace up for 12 weeks is a sprint students need to get through. We do our part to hedge against that weariness by holding events that let them let loose and bond and have a break.”

There are field trips to tech-based local companies and guest speakers presenting on special topics. OCS holds a job fair staffed by representatives from companies in its Supporting Employers program.

“We want our students when they graduate to have connections,” Jain says. “Such a big part of any industry is to know people.”

A mentorship program makes area experts available.

“Another commonly cited problem in Omaha is a diffracted membership model,” he says. “If somebody wants to get help there’s no single great place for them to go or no list of people to consult. We’re really excited our mentorship program will create a conduit for people to get help.”

Mentors range from non-tech to tech-savvy wonks. A yoga instructor conducts twice-weekly sessions to help students de-stress and find balance. A corporate recruiter offers job search insights. Web designers school students in collaboration. Software developers troubleshoot problems students confront writing programs.

Jain’s encouraged by the supporting companies on board and he’s proud that membership fees go toward scholarships for underrepresented minorities in what is a white male-dominated field. Each of the three women in the course received a $2,500 scholarship.

He’s also satisfied by the buzz the school’s produced.

“Support has come in a variety of different ways, most fundamentally in the form of curiosity. People want to know about us, they want to know what we’re teaching, they want to know when our next class will be offered (late summer). The interest is there, we won’t have any trouble filling our second class. I’m very confident about that.”

Jain says he’s also confident that “within six months to a year every one of our students who wants a job should be able to get one. That’s going to speak volumes because these students all took a risk on me.
If our students aren’t succeeding there’s really no reason for somebody to trust us again.”

Follow the bootcamp at omahacodeschool.com.

 

 

A Journey in Freelance Writing


For Omaha metro residents, the promotion below is a heads-up regarding a presentation I am making about freelance writing.  It’s free and hopefully not boring.  The presentation is open to anyone.  It’s part of the ongoing North Omaha Summer Arts Festival.  The fest’s website address is at the bottom of this post.  Check it out.

 

 

North Omaha Summer Arts 2011 presents:

A Journey in Freelance Writing

Veteran journalist and author Leo Adam Biga uses his own 27-year career to talk about what life as a freelance writer can look like.

 

Wednesday,  August 10, 6-8pm

Call 402.455.7015 Mon thru Fri, 9am – 4pm for registration

This class is free of charge

 

Topics to be covered include:

•real life experience

•learning your craft

•on the job education/training

•finding a niche

•writing about your interests

•just doing it

•daring to risk different fields & styles of writing

•building a client base

•managing multiple projects

•is there any money in this?

As a contributing writer to newspapers and magazines, he’s had thousands of articles published on a vast array of subjects, many of them arts, culture, sports, and history related. Other clients include for-profit corporations, nonprofit institutions, individuals, and families.

 

At Church Of the Resurrection

3004 Belvedere Boulevard

Omaha, Neb.

http://www.northomahasummerarts.com

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