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A Fluid Life: Dana Oltman Goes With the Flow

August 3, 2018 1 comment

A Fluid Life

Dana Oltman Goes With the Flow

Originally published in November-December 2017 issue of Omaha Encounter magazine

Story by Leo Adam Biga

Photography by Bill Sitzmann

 

 

 

 

Fluid.

That’s how digital graphic designer and fine art painter Dana Oltman describes her aesthetic.

As art director for Identity Marketing Group (she was previously at Rebel Interactive) she fulfills client project wishes. She says her branding design work consistently features “minimal, simple, clean” looks that, well, flow.

“Fluid is what I love,” she says. “Fluid is where I’m at now.”

Her abstract expressionistic fine art, especially her poured art work, is all about the swirls and natural organic fades of liquid flows.

“Most of the paints I use are acrylics,” she says. “which have as their base water, and so they’re very fluid.”

She invariably listens to music when painting in order to activate or induce that state of flow.

“What I do is based on whatever mood I’m in,” she says. “While design is very rigid—I like to have a plan and justify everything I do—painting is exactly the opposite. I like to work with the medium, just pick a paint, pick some colors, and basically put it on a surface and see what it does. It’s very much working with my medium to get random results, trying to affect it minimally as I go, letting gravity and fluid dynamics do the rest. It’s all very in the moment.”

If she does manipulate the image, she says, it’s for texture, and in those cases she may apply etching materials, resin, linoleum carvers, and even a culinary blow torch.

The images she creates on masonry board or wood panels and, occasionally, on canvas are often expressions of things found in nature–everything from nebulas in outer space to severe storm skies.

Her favorite skies appear after a storm at sunset. “The clouds are stacking up to the east after they’ve already moved through and the sun is shining from the west and you have orange, yellow, purple, red—which is my favorite color palette,” she says.

Her natural hair color is red, and she often sports highlights in different shades from her favorite palette.

In August, she drove to Beatrice, Nebraska, to catch the total solar eclipse, and she knows it’s only a matter of time before it shows up in one of her paintings.

Music is another source of inspiration for Oltman, 26, who loves going to local live shows and festivals.

Occasionally, her work is featured at local concerts and entertainment events. She did a live painting of a musician at an Omaha Entertainment and Arts Awards showcase.

She’s also taken on art projects for local bands, including an album cover for The Big Deep.

Some of her paintings can be seen at Curb Appeal Salon & Spa in the Old Market. A broad sampling of her work is available on her website, danaoltman.com.

Additionally, she draws and makes photographs, which she shares on her Instagram page.

Other influences and inspirations range from high fashion to poetry. She did a multi-week study abroad in Japan learning that country’s visual culture. The Japan immersion naturally showed up in her work, and she intends returning one day.

She’s also a Francophile who’s visited Quebec, Canada, and France. She expects taking ever deeper dives into French culture and returning to France—the home base for her favorite art movement: Impressionism.

Oltman grew up in Bennington, Nebraska, and graduated with a fine arts degree from the University of Nebraska-Lincoln. She draws a clear distinction between graphic design and art activities. She loves both, but one’s her job and the other’s purely for pleasure. She likes the balance of producing on a schedule as part of an office team and creating art alone when she feels like it.

“Since I don’t have art hooked to a vocation, it’s in my court totally. I don’t have to rely on anyone,” she says. “If I don’t want to make stuff, I don’t make stuff. If I do, I do. It’s just totally free.”

On the design side, she’s finding her most satisfaction working on websites.

“It”s such an advancing field,” she says. “Websites are so versatile, and you can do so many things. And it’s just so nuanced. It’s a really pretty time for web design.”

Motion graphics and animation are two new areas she’s learning fast. Coding is another.

“I enjoy learning new things,” she says.
“I’m a learner.”

Oltman enjoys the meet-ups that the local American Institute of Graphic Arts chapter puts on, including BarCamp.

She also stays connected to the design community via social media.

As a self-identified millennial, she admits, “I definitely fit the label in respect to being super connected online, being liberal, wanting a meaningful career that isn’t too constricting and gives me creative output, focusing on experience over material things in life, etc.”

A couple years ago when legalizing same-sex marriage was struck down in Nebraska, Oltman made a graphic of the Husker “N” with the Human Rights Campaign logo imposed in it. “I’m for causes that focus on equal human rights,”
she says.

At UNL she was one of several art students who created a mural portrait of George Flippin, the first African-American athlete of note at the university. The mural adorns the campus multicultural center.

When not doing pro bono work for things she believes in, she donates to the American Civil Liberties Union and to disaster relief funds.

In whatever she does, she follows her passion. Her personal credo-tagline says it all:

“Doin’ me a life.”

This article appears in the November/December 2017 issue of Encounter.

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Steve Gordon, the man behind RDQLUS Creative embodies creative class life and career

March 13, 2012 1 comment

Everyone is all aflutter these days about the creative class.  Sometimes it makes you wonder what all the fuss is all about.  While there’s nothing really brand new, except perhaps the term itself, when it comes to people either identifying themselves as creatives or getting labeled with that name, there is undoubtedly a shift underway that finds more and more people working for themselves by pursuing some passion, often with a creative aspect to it.  This phenomenon does tend to capture the public’s and the media’s imagination because there is a sense of freedom and adventure to what these folks are doing, though in most cases this notion of independence is rather romanticized or idealized because when you come right down to it creatives are, in their own ways, just as hidebound and constricted as the rest of the population.  I mean, after all, they do have clients to please and deadlines to meet and taxes to pay, and on and on and on.  It’s not like they’re living off the grid or anything like that.  Indeed, creatives tend to be hyperconnected souls whose dependence on things like digital social media and social networking are to the extreme, which means that in an electrical power failure scenario they will be left untethered and disconnected more than most.  Of course, I shouldn’t talk about creatives as if they are some alien species because I am one myself, except for the hyperconnected bit.  The subject of this short profile, graphic designer Steve Gordon, is a prototypical creative in that everything he does is an expression of his branded creative self.

 

Steve Gordon, the man Behind RDQLUS Creative, embodies creative class life and career 

©by Leo Adam Biga

Originally appeared in Omaha Magazine

 

Designer Steve Gordon’s urbanized sense for what’s in-vogue permeates his lifestyle and RDQLUS Creative signature work. He indulges a love for hip hop, sneakers and bikes. He provides brand development, identity design and creative direction services for corporate clients, big and small, near and far.

Growing up in the North Omaha projects, Gordon displayed an inquisitive mind and aptitude for art. Attending Omaha Creighton Prep exposed him to a larger world.

“I was encouraged to explore and I think exploration is a major part of creativity and innovation,” he says. “All of that comes from the wide open spaces of being able to reach and grasp at straws, get some things wrong. After I bought into that so many things opened up. At Prep I fell in love with architecture. It still drives a lot of the work I do. My work is a lot more structured than the free-form work of some other designers. Mine is very vertical and Art Deco influenced.”

His design endeavors shared time with his passions for music and competitive athletics. He “fell in love” with music as a kid and went on to success as a DJ, producer and remixer. His skill as a triple jumper earned him scholarship offers from top colleges and universities. After two years as a Cornhusker in Lincoln he transferred to the University of South Dakota, where he won multiple national titles. He was ranked among the world’s best.

His pursuit of an Olympic berth and a music career took him around the world. Back home, he worked corporate gigs before launching RDQLUS Creative in 2005.

“As an artist you want that creative outlet to do something a bit more outside the box, something you’re passionate about,” he says of going the indie route.

The sneaker aficionado recently combined two of his passions when NIKEiD invited him to design shoes and to document the process online.

“I didn’t want to just put some pretty colors on a shoe, I wanted there to be some story, some branding. I’m very much into fashion, style, aesthetics and athletics, and so I wanted to design a shoe that spoke to all of those things.

“Guys like myself, though we dress in denims and sneakers rather than wing-tips and a tie, we’re no less in tune with wanting to look sharp and present ourselves well.”

He’s authored two books on freelance design for Rockport Publishers, whose Rock, Paper, Ink blog features his column, Indie. He also does public speaking gigs about design. He’s a big tweeter, too.

“I love communicating with people.”

“At times I wonder how I keep everything up in the air. All of the things I’m involved in, I really have a true belief they feed each other. Someone asked me once, ‘What is it you do for a living?’ and I said, ‘I hope my answer is always, I live for a living.’ What I do to sustain that, well, that’s a different story.”

This one-man shop embodies the independent creative class spirit of engaging community. “Design and creativity are not about art,” he says, “but communication. We’re visual problem solvers.” He says “the really fervent” way he worked to better himself as an athlete “is a lot of like how I still approach life in general,” adding, “If I could work so hard at something that was a game and that gave me fulfillment and made a lasting legacy for myself, then how can I not enjoy life that same way?”

 

 Steve Gordon with fellow creative Megan Hunt, aka, Princess Lasertron
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