Leo Adam Biga's My Inside Stories

Omaha native Phil Kenny a player among Broadway co-producers and investors

©by Leo Adam Biga

Appearing in the June 2019 edition of The Reader (www.thereader.com)

 

Phil Kenny resembles the starstruck dentist with songwriting ambitions in the stage classic The Bells are Ringing. Growing up in Omaha, Kenny played the lead in a high school production of Oklahoma! and appeared in a Ralston Community Theater production of Fiddler on the Roof. Listening to the Les Miserables cast album became a ritual. He wrote plays through college with the ambition of penning a Broadway musical, The technology law attorney still pursues that dream today.

He and collaborator Reston Williams, formerly of The Blue Man group, hope one day to get their own four-years-in-the-making musical on its legs in New York.

Far from a frustrated wannabe, Kenny’s made himself a theater insider co-producing major musicals through his 42nd Club investors group. As unlikely as it sounds, this married, devout Mormon father of seven living in Utah has co-produced some of Broadway’s most successful musicals the past few years, including Anastasia and Sunset Boulevard.

In 2018 he even copped a Tony Award for Best Revival of a Musical with Once on This Island. On a side note, one of its stars, Merle Dandridge, shares a hometown connection: Both she and Kenny are Papillion LaVista High School graduates, though not classmates.

Odds are Kenny will take home another statuette at the June 7 Tonys since three of the five Best Musical nominees are 42nd Club co-produced shows: Hadestown, Tootsie and Beetlejuice. Kenny and Co. also co-produced King Kong – nominated for three Tonys and receiving a special Tony for puppetry.

 

Phil Kenny and wife Clare

 

Meanwhile, the 42nd Club co-production Be More Chill enjoyed breakout off-Broadway success that’s transitioned into a Broadway run still going strong. The show led all nominees for the 2019 Broadway.com Audience Choice Awards nominations.

For Kenny, crashing the Broadway world as a producer never occurred to him as a thing until two people suggested he try it.

“A number of friends and I have been able to participate in Broadway musicals by investing in and co-producing, which we didn’t even know was an available option,” Kenny said.

The investing opportunity was first broached by Greg Franklin, a veteran investor and co-producer. Then again by Jay Kuo, himself an attorney who ended up co-writing the Broadway musical Allegiance.

“I told them both no initially,” Kenny said. “They didn’t pressure me at all. But after I called Greg (Franklin) to grab lunch and get answers to my questions, I decided to get into it. I found out Broadway investing is less like throwing money away and a donation, and more like a high risk investment where there actually is the potential to make money – and possibly a lot of money if you pick the right shows. That excited and interested me because I feel like I have my finger on the pulse of what people like in a Broadway show.

“My first investment was a play called Living on Love starring opera star Renee Fleming. It ended up closing early and didn’t return any of our investment.  We didn’t have nearly the same type of access to the best shows then as we do now.  We were just excited lead producers were talking to us.”

Then Kenny got more connected.

“When you invest in a Broadway show you frequently get opening night tickets and after-show party passes,” he said. “Those parties are filled with other people who invest $25,000 or more in shows. I made it my business to meet everybody I could.”

With Greg Franklin, he said, “I came up with the idea that if we all grouped together we could then co-produce a musical rather than just be an investor. By co-producing we get a bigger say and might be invited as the table when lead producers are talking about various marketing initiatives or having creative discussions.”

This let’s-put-on-a-show economic model has paid off well enough that the club’s grown to 100 members.

“Most of our investors tend to be outside of New York. The interesting thing about we do is that we have the opportunity to invest in the very best and highest level of commercial theater – shows like Waitress, Matilda and An American in Paris – where the buy-in to invest in big Hollywood projects is cost prohibitive.

“Our members are all accredited investors who’ve invested in Broadway shows in the past. We are very selective about the shows we invest in.”

Scripts are read. Staged readings and workshops viewed. At a minimum, Kenny said, there must be “a great story and memorable music.” “And this isn’t a hard and fast rule,” he added, “but I do like to have some sort of commercial hook in the plot or title.”

 

Once On This Island

 

He often bets on proven track records, such as an adaptation of a popular movie or a project featuring music that already has a built-in following.

His metrics also include analyzing the slated budget and calculating how many seats must be filled weekly to turn a profit. He prefers shows play in smaller houses of about 1,000 seats where demand exceeds supply, thereby creating extra urgency and buzz.

“Because we’re now at the co-producer level,” he said, “a lot of opportunities now come to us rather than us having to seek them out. Hadestown is one one them, Tootsie is another. A co-producer credit means the lead producer shares producing billing with you if you help with a variety of things, chief among them fundraising by bringing in an investment amount of a certain level – perhaps a half-million or a million dollars.”

Among the perks that go with getting your name above the title is being eligible to win a Tony Award

“Our first nomination was when we co-produced a new musical called The Visit by (John) Kander and (Fred)Ebb – the same composers of Chicago and Cabaret – with a book by Terrence McNally. Our second nominated show was Waitress – a huge commercial success. It’s been the most profitable investment we’ve been a part of. That show was nominated in the same year as Hamilton, so we knew we had zero chance of winning.”

Then came Once on This Island’s upset win. The odds-on favorite was My Fair Lady, which swept all the pre-Tony awards shows.

“Our winning was really a surprise to a lot of people, including us producing partners. I was in the back of the house pacing back and forth with my wife when they read Once on This Island as the winner. That single moment was probably the most exciting of my life – and vie had some pretty exciting moments.I looked at my wife and took her by the hand and we ran down the aisle with our other partners and we got to be up on stage for something we have such great passion for.

“It was just a thrill beyond explanation.”

Another perk: “Each of us was able to bring home our own Tony statuette.”

Kenny’s already joined a select list of Tony winners from Nebraska in Henry Fonda, Sandy Dennis, Swoosie Kurtz and John Lloyd Young. A second win would put Kenny and Kurtz in select company as multiple winners.

Kenny shares the ride with wife Claire.

“We’re both huge musical theater fans,” he said. “Our whole family’s really into it.”

The couple met when he saw her in the chorus of a Utah community theater production of, you guessed it, a musical, and he complimented her backstage. Two weeks later he got her pone number and asked her out. Ten months later, they were married.

Even though Kenny’s met stars like Matthew Broderick and Lin-Manuel Miranda, he said, “A lot of the people I look up to in the Broadway world are people most folks haven’t heard of. They’re lead producers like Hunter Arnold and Tom Kirdahy, They’re bringing incredible art to the stage and taking huge risks. To me, they’re just as much heroes as the people dedicating their lives to the performance aspect of it.”

Kenny concedes he’s “not the normal, every day co-producer” but added, “I’ve found the Broadway community very accepting of me and my faith and our big family.”

He said he doesn’t currently aspire to be a lead producer. “Part of the reason I don’t have that on my bucket list is the fact that I live in Utah. It would be really difficult to launch a whole production from beginning to end not living in New York.”

Among the shows 42nd Club is backing next season is Jagged Little Pill. The musical opens on Broadway in December. It features music from Alanis Morissette’s best-selling album of the same name.

To date, only one show he’s co-produced has made it to Omaha on tour – Waitress – but Anastasia arrives in June 2020.

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Read more of Leo Adam Biga’s work at leoadambiga.com.