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Cathy Hughes proves you can come home again


Cathy Hughes proves you can come home again

©by Leo Adam Biga

Appearing in the July 2018 issue of New Horizons

 

Nebraskans take pride in high achieving native sons and daughters, Some doers don’t live to see their accomplishments burnished in halls of history or celebrated by admirers. This past spring, however, Cathy Hughes, 71, personally accepted recognition in the place where her twin passions for communication and activism began, North Omaha.

The mogul’s media holdings include the Radio One and TV One networks.

During a May 16-19 homecoming filled with warm appreciation and sweet nostalgia, Urban One chair Hughes reunited with life-shaping persons and haunts. An entourage of friends and family accompanied Hughes, who lives in the Washington D.C. area where her billion dollar business empire’s based. Her son and business partner Alfred Liggins Jr., who was born in Omaha, basked in the heartfelt welcome.

Being back always stirs deep feelings.

“Every time I come I feel renewed,” Hughes said. “I feel the love, the kindred spirit I shared with classmates, friends, neighbors. I always leave feeling recharged.”

With part of Paxton Boulevard renamed after her, a day in her honor officially proclaimed in her hometown and the Omaha Press Club making her a Face on the Barroom Floor, this visit was extra special.

“It was so emotionally charged for me. It’s like hometown approval.”

During the street dedication ceremony at Fontenelle Park, surrounded by a who’s-who of North O, Hughes said, “I cannot put into words how important this is to me. This is the memory I will take to my grave. This is the day that will stand out. When you come home to your own and they say to you job well done, there’s nothing better than that.”

 

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Photo Courtesy of Cathy Hughes

 

Cathy Hughes’ mother, Helen Jones Woods with the International Sweethearts of Rhythm, circa 1940

 

Welcoming home an icon

Good-natured ribbing flowed at the park and at the Press Club, where she was roasted.

The irony of the Press Club honor is that when Hughes was young blacks were unwelcome there except as waiters, bartenders and kitchen help. The idea of a street honoring a person of color then was unthinkable.

“This community has progressed,” Hughes told an overflow Empowerment Network audience at the downtown Hilton. “An empowerment conference with this many people never could have taken place in my childhood in Omaha. This is impressive.”

Empowerment Network founder-president Willie Barney introduced her by saying, “She is a pioneer. She is one of the best entrepreneurs in the world. She is a legend.”

Nebraska Heisman Trophy-winner Johnny Rodgers helped organize the weekend tribute for the legend.

“I think Cathy Hughes is the baddest girl on the planet,” Rodgers said. “She’s historical coming from Omaha all the way up to be this giant radio and TV mega producer and second richest black lady in the country. It’s just fantastic she’s a product of this black community. I want to make sure all the kids in our community realize they can be what Cathy’s done. Anything’s possible.

“I want hers to be a household name.”

Some felt the hometown honors long overdue. Everyone agreed they were well-deserved.

A promising start

People who grew up with her weren’t surprised when she left Omaha in 1972 as a single mother and realized her childhood dream of finding success in radio.

She had it all growing up – sharp intellect, good looks,  gift for gab, disarming charm, burning ambition and aspirational parents. Her precocious ways made her popular and attracted suitors.

“She’s very personable,” lifelong friend Theresa Glass  said. “She’s been a gifted communicator all the time. My grandmother Ora Glass was her godmother and she always believed Cathy was destined for great things.”

Radio veteran Edward L. “Buddy” King said, “She had this thing about her. Everybody projected she would be doing something real good. She knew how to carry herself. Cathy’s a beautiful woman. She’s smart, too.”

Glass recalled, “Cathy was always an excellent student. She’s always used her intellect in various pursuits. She was always out in the working world. Cathy used all the education and skills she learned and then she built on those things. So when she went to D.C, she was prepared to work hard and to do something out of the ordinary for women and for African Americans to do.”

 

Members of the De Porres Club in 1948

 

Cathy’s parents were pioneers themselves.

Her mother Helen Jones Woods, 94, played trombone in the all-girl, mixed-race swing band the International Sweethearts of Rhythm. Helen’s adoptive father, Laurence C. Jones. founded the Piney Woods Country Life School in Mississippi, which Helen attended. Cathy and her family lived in Jim Crow Mississippi for two years. She’s a major supporter of the school today.

Cathy’s late father, William A. Woods, was the first black accounting graduate at Creighton University. He and Cathy’s mother were active in the Omaha civil rights group the De Porres Club, whose staunchest supporter was Omaha Star publisher Mildred Brown.

“Very young, I marched,” recalled Cathy Hughes, who’s the oldest of four siblings. “I was maybe 6-years old when we picketed the street car (company) trying to get black drivers. I remember vividly being slapped on the back of my head by my mother to ‘hold the sign up straight.’ I remember demonstrating but most importantly I heard truth being spoken.”

“Cathy’s parents were community-oriented people,” King said. “They cared about their community. They were  well-to-do in their circles. Cathy grew up in that but she never lost her street savvy.”

While attending private schools (she integrated Duschene Academy), she said, “The nuns would send notes home to my mother saying I had delusions of grandeur, I talked all the time, and I was very opinionated. I bragged I would be the first black woman to have a nationally syndicated program.

“I was good and grown before I found out that had already been accomplished.”

Her penchant for speaking her mind stood her apart.

“When I was growing up black folks didn’t verbalize  their feelings and particularly children didn’t.”

Mildred Brown gave her father an office at the Star. Cathy did his books and sold classified ads for the paper. Her father also waited tables at the Omaha Club and on the Union Pacific passenger rail service between Omaha and Idaho. She sometimes rode the train with her father on those Omaha to Pocatello runs.

 

 Taken under wing

She found mentors in black media professionals Brown and Star reporter-columnist, Charlie Washington. The community-based advocacy practiced by the paper and by radio station KOWH, where she later worked, became her trademark.

“We had a militancy existing in Omaha and when you’re a child growing up in that you just assume you’re supposed to try to make life better for your people because that’s what was engrained in us. We didn’t have to wait to February for black history. We were told of great black accomplishments on a regular basis at church, in school, in social gatherings. Black folks in Omaha have a nationalist pride.

“I was imbued with community service and activism. I don’t know any different. My mother on Sunday would go to the orphanage and bring back children home for dinner. We were living in the Logan Fontenelle projects and one chicken was already serving six and she would bring two or three other kids and so that meant we got a piece of a wing because Daddy always got the breast.”

During her May visit she recalled the tight-knit “village” of North Omaha where “everybody knew everybody.”

In the spirit of “always doing something to improve your community and family,” she participated in NAACP Youth Council demonstrations to integrate the Peony Park swimming pool.

“Because we were disciplined and strategic, there was a calm and deliberate delivery of demands on our part. I don’t know if it was youth naivete or pure unadulterated optimism, but we didn’t think we would fail.”

Peony Park gave into the pressure.

Opposing injustice, she said, “instilled in me a certain level of fearlessness, purpose and accomplishment I carried with me for the rest of my life.”

“It taught me the lesson that there’s power in unity.”

Her passion once nearly sparked an international incident on a University of Nebraska at Omaha Black Studies tour to Africa.

“The first day we arrived in Addis Ababa, Eithiopia, the students at Haile Selassie University #1 were staging demonstrations that ultimately led to the dethroning of emperor Haile Selassie. Well, we almost got put out of the country because when I heard there was a demonstration I left the hotel and ran over to join the picket line with the Eithiopian students. My traveling companions were like, ‘No, you cant do that in a foreign country, they’re going to deport us.’ Hey, I never saw a demonstration I didn’t feel like i should be a part of.”

 

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Charlie Washington

 

The influence of her mentors went wherever she went.

“Mildred Brown unapologetically published Charlie Washington’s rants, exposes, accusations, evidence. She didn’t censor or edit him. If Charlie felt the mayor wasn’t doing a good job, that’s what you read in the Omaha Star. It took the mute button off of the voice of the black community. It promoted progress. It also provided information and jobs. It’s always been a vehicle for advocacy, inspiration and motivation.

“That probably was the greatest lesson I could have witnessed because one of the reasons some folks don’t speak out in the African-American community is they’re afraid of being financially penalized or losing their job, so they just remain silent. Mildred and Charlie did not remain silent and she was still financially successful.”

Both figures became extended family to her.

“Charlie Washington became like my godfather. He was the rabble rouser of my youth. He had the power of the pen. Charlie and the Omaha Star actually showed me the true power of the communications industry. I saw with Charlie you can tell the truth about the needs and the desires of your community without being penalized” even though he wrote “probably some of the most militant articles in the United States.”

“That’s the environment I grew up in. So the combination of Charlie always writing the truth and Mildred being able to keep a newspaper in Omaha solvent were both sides of my personality – the commitment side and the entrepreneurial side.”

Today, Hughes inspires young black communicators with her own journey of perseverance and imagination in pushing past barriers and redefining expectations.

 

No turning back

As an aspiring media professional. Hughes most admired Mildred Brown’s “dogged determination.”

“When somebody told Mildred no, they weren’t going to take an ad, she saw it as an opportunity to change their mind, she never saw it as a rejection. She didn’t take no seriously. No to her meant. Oh, they must not have enough information to come to the right conclusion because no is not the right conclusion.

“Nothing stopped Mildred.”

Nothing stopped Hughes either.

“When I was 17 I became a parent. I realized I was on the brink of becoming a black statistic. My son Alfred was the motivation for me to think past myself. It was the defining moment in my life direction because for the first time I had a priority I could not fail. I was like, We’ll be okay, I’m not going to disappoint you, don’t worry about it. It was Alfred who actually kept me going.”

Her first ever radio job was at Omaha’s then black format station, KOWH.

“KOWH fed into my fasciation with having a voice. I think it is truly a blessing to have your voice amplified. I wasn’t even thinking about being an entrepreneur then. I was thinking about being able to express. I wasn’t at an age yet where had come into who I was destined to be.”

She left for D.C. to lecture at Howard University at the invite of noted broadcaster Tony Brown, whom she met in Omaha. It’s then-fledgling commercial radio station, WHUR, made her the city’s first woman general manager.

Leaving home took guts. Staying in D.C. with no family or friends, sleeping on the floor of the radio station and resisting her mother’s long-distance pleas to come back or get a secure government job, showed her resolve.

“Omaha provided me a safe haven. Once in D.C., I had to rely on and call forth everything I had learned in Omaha just to survive and move forward. If I had not left, I probably would not have become a successful entrepreneur because I had a certain comfort level in Omaha. I was the apple of several individuals’ eyes. They saw potential in me, but I think their love and support would not have pushed me forward the way I had to push myself once I moved into a foreign land.”

She feels Nebraska’s extreme weather toughened her.

“It builds a certain strength in you that you may or may not find in other cities.”

If sweltering heat, high winds and subzero cold couldn’t deter her, neither could man-man challenges.

“You learn that determination that you can’t let anything turn you around. When I went to D.C. and realized there weren’t people of color doing what I wanted to do, I just kept my eye on the prize. I refused to let anyone turn me around. When you learn to persevere in all types of elements, then business is really a lot easier for you.”

 

Mildred Brown

 

Brown was her example of activist entrepreneur.

“The Star was to Omaha what Jet and Ebony were to the black community nationwide. It’s why I have this media conglomerate. When you’re 10 years old and you’re looking up to this bigger-than-life woman, she was a media mogul in my mind. She had a good looking man and wardrobe and all the trappings.”

Just as Hughes would later help causes in D.C., Brown, she said, “was kind of a one-woman social agency before social agencies became in vogue.”

“She helped a lot of people. My father graduated from college and didn’t have a place to open an office and she opened her lobby for him. He was just one of many. Charlie Washington had a very troubled background and yet because of her he rose to being respected as one of the great journalists of his time in Omaha. Dignitaries would come and sit on Charlie’s stoop and talk to him about what was going on. He was considered iconic because of Mildred Brown.

“She put students through school and raised hell to keep them there. When my mother was short my Duschene tuition, Mildred told them, ‘You’re going to get your money, but don’t be threatening to put her out.’ She literally walked the walk as well as talked the talk. She didn’t tell folks what they needed to do, she helped them do it. She continued to inspire and advise and mold me.”

Full circle

Howard’s School of Communications is named after Hughes, who never graduated college. Decades after first lecturing there, she’s a lecturer there again today.

“They say I am their most successful graduate who never matriculated. I wasn’t prepared to be the first woman general manager of a radio station in the nation’s capital. That’s why Howard sent me to Harvard to take a six-week course in broadcast management and to the University of Chicago to learn psychographic programming. I went to various seminars and training sessions. Howard literally groomed me. They were proud of the fact I was the first woman in the position they had placed me in “

Hughes readily admits she hasn’t done it by herself.

“I have been blessed by the individuals placed in my life. They sharpened me, prepared me, educated me, schooled me, nurtured me, mentored me. I have been blessed so many times to be in the right place at the right time and with the right people.”

She grew ad revenues and listeners at WHUR. A program she created, “The Quiet Storm,” popularized the urban format nationally. With ex-husband Dewey Hughes she worked wonders at WOL in D.C. After their split, she built Radio One.

Upon arriving in D.C., Hughes found an unlikely ally in Washington Post publisher Katharine Graham. She met Graham through Susan Thompson Buffett, the wife of investor Warren Bufffett, and part owner of the paper.

“Susie was staying at the Grahams’ house. At that time Susie was a singer with professional entertainment aspirations and I was her manager. Katharine Graham took an interest in me and because she had this interest in me other people, including the folks at Howard University, embraced me.”

Networking

Hughes parlayed connections to advance herself.

“Part of my innate abilities since childhood has been to recognize an opportunity and take full advantage of it.”

Her first allegiance was to listeners though. Thus, she lambasted Graham’s Post for unfair portrayals of blacks, even encouraging listeners to burn copies of the paper.

Hughes has succeeded in a male-dominated industry.

“I never thought about being a woman in a male field. First of all. I was black. I’ve never put woman first. I was black first and a woman second. I had a goal I wanted to achieve, an objective that had to be accomplished. I didn’t see it as proving something to the old boys network. I was not intimidated by being the only female.

“I was naive. I really thought there would be a whole proliferation of black women owning and managing radio stations. Women have made more progress in professional basketball – they own and coach teams – than they have in the broadcasting industry.”

Men have played a vital role in her business success.

The two black partners in Syndicated Communications,  Herbert Wilkins and Terry Jones, loaned her her first million dollars to build Radio One. Wilkins has passed but Jones and his wife Marcella remain close friends.

When things were tough early on, it was Jones who instructed a downcast Hughes to change her mindset.

“He said to me when people ask you how are you doing they can’t be hearing you complaining or saying I don’t know. You’ve got to say it was a great day because the first person that hears the lie is you. Tell yourself your business is doing good. Tell yourself you’re going to make it. Everyone’s going to start agreeing with you. He told me to change my terminology, which changed my thinking, and guess what, one day it was no longer a lie, it became my truth,” she shared in Omaha.

Friends and family true

Theresa Glass said success has not changed Hughes, who looks keeping it real.

“She’s the kind of friend who’s always your friend and we always can start off where we last left off. I never have to do a whole bunch of catch up with her. We immediately go into friend mode and are able to talk to one another. A lot of times you’ve been away from somebody for a long time or your lives have really shifted and they’re not even close to being the same, and you feel awkward, and that’s not happened for us.”

Hughes acknowledges her success is not hers alone. “I didn’t do it on my own. Right time, right place, right people.” She leans on staff she calls “family.” She believes in the power of prayer she practices daily. She credits her son’s immeasurable contributions.

“Radio One was me. TV One was totally Alfred. He decided he wanted his own path. Our expansion, our going public, all of that, was in fact Alfred. He does the heavy lifting and I get to take all the bows.”

Not every mother-son could make it work.

“Alfred and I had to go to counseling, alright, because one of us was going to die during those early years. It was not happy times – and it was basically my refusal (to relinquish control),” she said at the Hilton.

Alfred Liggins acknowledges their business partnership ultimately worked.

“It was my mother’s willingness to want to see me succeed as a human being and as a business person and unselfish ability to share her journey with me. When it came time to let me fly the plane, she was more than willing to do that.”

He recognizes how special her story is.

“I could always recognize and appreciate her drive, tenacity and lessons. We didn’t let any of the mother-son-family potential squabbles disintegrate that partnership, so I guess we’ve always been a team since the day I was born.”

Challenges and opportunities 

“Buddy” King. who’s had his own success in satellite radio, is happy to share a KOWH tie with Hughes.

“I’ve always admired Cathy. We KOWH alums are all proud of her success because her success shines light on what we did in Omaha.”

King further admires Radio One continuing to thrive in an increasingly unstable broadcast environment.

“iHeart media and Cumulus, two of the largest broadcast owners in the country, are both in bankruptcy, but Cathy is still chugging along. Her son has done an excellent job since making it a publicly-traded company. As the stock market fluctuates, they’ve able to survive.”

Diversification into online services and, more recently, the gaming industry, has kept Urban One fluid.

The changing landscape extends to Me Too movement solidarity around survivors of sexual harassment in the entertainment field.

“Was I subjected to it? Yes, absolutely,” Hughes said, “and I’m so glad women are stepping forward. Now we have a voice. The reality is we need more than a voice, we need to have action. Just talking about it doesn’t change it. I mean, how long have black folks talked about disparity and a whole host of things.

“It’s great that women are speaking out but we have to put pressure on individuals and on systems. Wherever we can find an opening. we must apply pressure to change it. Let’s start with education.”

She despairs over what she perceives as the dismantling of public education and how it may further erode stagnant income of blacks and the lack of inherited wealth among black families. She shared how “disturbed” she was by how Omaha’s North 24th Street has declined from the Street of Dreams she once knew.

 

 

Street Dedication for Cathy Hughes

Mrs. Marcella Jones, Alfred Liggins, III and his mother Cathy Hughes

 

 

Black media

Voices like hers can often only be found in black media.

“Black radio is still the voice of the community. Next to the black church, black-owned media is the most important institution in our community,” she said.

She embraces technology opening avenues and fostering change, but not at the expense of truth.

“I pray that truth prevails in all of these advancements we’re making. I see a world of opportunity opening, particularly for young people. I’m so impressed with this young generation behind the millennials. These kids are awesome because they’re not interested in just celebrity status. They’re interested in real change and I think the technology will be a definite part of that and I think with it comes a different level of responsibility for media than we’ve had in the past.

“Information is power. Mildred Brown understood that and it wasn’t just about a business for her – it was about a community service.”

Hughes credits an unlikely source with unifying African-Americans today.

“President Trump has single-handedly reignited activism, particularly in the black community. That did not occur in the Clinton administration, nor the Obama administration. But Trump has got people riled up, which is good. He has made people so mad that people are willing to do things, voice their opinion, and that’s why black radio is so important. You are able to say and hear things that you couldn’t get anywhere else.”

The Omaha Star is in its eighth decade. Hughes maintains its survival is “absolutely critical – because again it’s the voice of the people,” adding, “It’s our story from our perspective.” She still reads every issue. “It’s how I know what’s going on. The first thing I do is read Ernie Chambers’ editorial comments.”

Hughes is adamant blacks must retain control over their own message.

“You cannot ever depend on a culture that enslaved you to accurately portray you. That just cannot happen. I think too often African Americans have looked to mainstream media to tell our story. Well, all stories go through a filter process based on the news deliverer’s experience and perception and so often our representation has not been accurate.

“The reality is we have to be responsible for the dissemination of our own information because that’s the only time we can be reasonably assured it’s going to be from the right perspective, that it’s going to be from the right experience, and for the right reasons.”

Yet, she feels blacks do not support black media or other black business segments as much as they should.

A challenge she addressed in Omaha is black media not getting full value from advertisers.

“My son and I are not going for that. We want full value for our black audience and we insist on that with advertisers. I learned that from Mildred Brown. She did not allow y’alll to be discounted because it was a black weekly newspaper. She wanted the black readership of the Omaha Star to have the same value as a white readership to the Omaha World-Herald.

“I learned at the Omaha Star you don’t take a discount for being black.”

 

 

Still learning 

Six decades into her media career and Hughes said, “I’m still learning. I’m not totally prepared for some of the responsibilities and charges I’m being blessed with now. Like I’m just learning how to produce a movie (her debut project, Media, premiered on TV One in 2017). I want to learn how to direct a movie. I want to learn how to do a series. Thank God we went into cable, which has given me an opportunity to learn the visual side.”

She’s searching for a new project to produce or direct.

“I’m reading everything I can get my hands on. I am just so thankful to the individuals in my life who have loved and nurtured me that I keep acquiring new skill sets at this age. I’m still growing and learning. which is kind of my hobby.”

Hughes is often approached about a documentary or book on her life. If there’s to be a book, she said, “I don’t want someone else interpreting who I am. I don’t want someone else telling my story from their perspective. I want to tell my own story.”

 

 

 

 

Lasting impact and legacy

Her staff is digitally archiving her career. There’s a lot to capture, including her Omaha story.

“I thank Omaha. Nothing’s better than making your mark in your hometown.”

Getting all those accolades back here is not her style.

“In Omaha, we just don’t get carried away with a whole bunch of fanfare and hero-worshiping. Again, it’s how I grew up. That’s our way of life in Omaha and I thank God for that because it’s made a big difference. It’s a whole different mentality and way of life quite frankly.”

Omaha’s impact on her is incalculable.

“It touched me probably a lot more deeply and seriously than I realized for many decades. When you’re trying to build your business you don’t have a lot of time to reflect on how did I get here and the people who influenced me. I went through a couple decades working on my career and my personal and professional growth and development before I realized the impact the Omaha Star had had on me and what a positive influence Omaha has been on me.”

“Buddy” King said he always knew if from afar.

“Even when she was a young single parent, Cathy was a fighter. It all to me comes back to her Omaha roots.”

Though Alfred Liggins and his mom have been back several times, with this 2018 visit, he said, “you feel like you finally made it and made good and you’re making you’re community proud.”

“It’s about meaning and legacy. That’s why this is hugely different. It really is the culmination of a journey I’ve shared with my mother trying to elevate ourselves and in the process elevating the community from which we came. I’m proud to have been part of what my mother embarked on and I feel like I am being recognized alongside her.

“And it is a deserving honor for her. She’s got guts, grit and she still has a ton of energy. She always gives me lots of praise and lots of love – until I do something she doesn’t like. But it has kept me on the up-and-up and to have my nose to the grindstone.”

At the close of her Empowerment Network talk, Hughes articulated why coming back to acclaim meant so much.

“I think Omaha teaches you to best your best and practices tough love. If you have the nerve to leave here and go someplace else, you better hope you do good because if you come home, you don’t want to hear (about returning a failure). But it’s really love telling you, You should have done better, you should have been more persistent.

“That whole village concept sometimes is not comfortable but it’s so productive because it pushes you to best your best. It teaches you that when you come home one day … they may hang a sign and name a boulevard in your honor.”

As she told a reporter earlier, “My picture’s on the floor of the Press Club, okay  It don’t get no better than that.”

Visit https://urban1.com.

Read more of Leo Adam Biga’s work at leoadambiga.com.

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Coming home is sweet for media giant Cathy Hughes



 

Coming home is sweet for media giant Cathy Hughes

©by Leo Adam Biga

Originally published in the June 2018 issue of The Reader (www.thereader.com)

Sweet nostalgia flowed when Omaha native media titan Cathy Hughes got feted in her hometown May 17-19. It marked the first time many Nebraskans heard of Hughes, even though this head of national networks cites her Midwest upbringing for the resilience behind her barrier-breaking entrepreneurial success.

After the hoopla around her coming back, she owns the state’s undivided attention.

The Omaha African-American community that produced Hughes has long followed her achievements. Her multimedia Urban One Inc., whose brands include Radio One and TV One, are black-centric platforms. Despite a media footprint rivaling Oprah and a personal net worth of half a billion dollars, her black market niche didn’t register with the general public. Until last month. Heisman Trophy-winner Johnny Rodgers marshaled coverage for street renaming, Empowerment Network and Omaha Press Club recognitions.

Surrounded by friends, family and local black leaders, Hughes, the 71-year-old Urban One chair, and her son and business partner, CEO Alfred Liggins Jr., 53, basked in the glow of defining legacies. Liggins said admiringly of her: “She’s got guts, grit and she still has a ton of energy. She’s well-deserving of these honors.”

She recently produced her first movie, Media, for TV One.

Rodgers is among history-makers whose paths she’s intersected. She appreciates him making her mogul ascent more widely known so as to inspire others.

“Johnny told me, ‘I’m doing this for the black kids that need to know you exist – that you grew up in the projects in Omaha (to become the first black woman chair of a publicly traded company).’ Johnny added, ‘I’m also doing it for the white folks who don’t realize that in a whole different arena and way you’re our Warren Buffett.’ That kind of caused me to choke up.”

She came up in Logan-Fontenelle public housing when northeast Omaha truly was “a village.” Her accountant father and International Sweethearts of Rhythm musician mother were civil rights warriors (the De Porres Club). The former Cathy Woods attended Catholic schools. She demonstrated for equal rights. The bright Central High student was “the apple of many influential eyes.” When she became a teen single mom, she didn’t let that status or reality define her, but drive her.

Neither did she keep her radio fame ambitions to herself.

“Ever since I’ve been born, I’ve been running my mouth. I remember once almost getting suspended because I challenged a nun. She said, ‘You have a big mouth,’ and I said, ‘One day I’m going to make a lot of money off of my big mouth.’ I knew as a child I was a communicator. As I grew in my knowledge and awareness of my African history and legacy, I realized I was from the giro tradition of maintaining folklore and history in story form. I just innately had that ability.”

In 1972 she left for Washington D.C. to lecture at Howard University at the invite of noted broadcaster Tony Brown, whom she met in Omaha. It’s then-fledgling commercial radio station, WHUR, made her the city’s first woman general manager. She grew ad revenues and listeners. A program she created, “Quiet Storm,” popularized the urban format nationally. With ex-husband Dewey Hughes she worked wonders at WOL in D.C. After their split, she built Radio One.

“Omaha provided a safe haven, but once in Washington D.C. I had to rely on and call forth everything I had learned in Omaha in order just to survive and move forward. Folks in D.C. were like, ‘Oh yeah, another small town hick girl come to town to try to make a way for herself.’ It was an entirely different environment.”

Remarkable connections opened doors.

“I was prepared to recognize an opportunity and take full advantage of it. Howard University (whose School of Communication is named after her) literally groomed me. They were proud of the fact I was the first woman in the position they placed me in and they kept going with me because Katharine Graham (the late Washington Post publisher) was enthusiastic about me.”

She met Graham through the late Susan Thompson Buffett, the first wife of billionaire investor and then-major Post shareholder Warren Buffett.

“Susie was staying at her house. At that time Susie was a singer with professional entertainment aspirations and I was her manager.”

Hughes already knew Buffett from their shared social activism in Omaha.

“Katharine Graham took an interest in me. Because of her interest in me other people, including the folks at Howard University, embraced me. They saw potential in me. They paid for me to get training at Harvard University and the University of Chicago.”

The late publishing magnate John H. Johnson (Ebony, Jet magazines) became a friend, mentor and adviser.

She first got schooled in community-based black media by Omaha Star publisher Mildred Brown and columnist Charlie Washington. Her keen social consciousness got sharpened by Ernie Chambers, Rodney Wead and Al Goodwin. Thus, her guiding credo: “I’m unapologetically in the black people business.”

“In Omaha, we had black pride and black love and a militancy that was very unique. When you’re a child growing up in that you just assume you’re supposed to try to make life better for your people. That’s what was engrained in us. We didn’t have to wait to February for black history. We were told of great black accomplishments at church, in school, in social gatherings. I thank Omaha for instilling that in me.

“The combination of Charlie (Washington) always writing the truth and Mildred (Brown) keeping a newspaper solvent were both sides of my personality – the commitment side and the entrepreneurial side. Charlie taught me how to be proud of my blackness and Mildred taught me how not to compromise my blackness.”

Working at KOWH. the metro’s first black radio station, affirmed for her blacks could realize their media dreams.

Fulfilling her dreams necessitated leaving home.

“If I had not left Omaha I probably would not have become a successful entrepreneur because I had a certain comfort level here.”

Her career’s based on the proposition black media is the unfiltered voice of a people.

“It is impossible for a culture that enslaved you to accurately portray you. Our people are still under oppression and denied opportunities. We don’t need anybody to give us anything, just get the hell out of our way. All we want is self-determination.”

She advocates black consumers collectively focus their purchasing power in support of black businesses, thus creating greater opportunities for economic growth and job creation within black communities.

Her visit home sparked bittersweet nostalgia.

“Driving down North 24th Street was so disturbing to me,” she said of sparse business activity along this former Street of Dreams now undergoing revival efforts.

Fittingly for someone whose amplified voice reaches millions, the North Omaha Legends Award she received celebrates her work “”to empower individuals and communities through the power of information.”

She thanked those “who removed obstacles out of my path so I could be who God destined me to be” and  “Omaha’s tough love” for pushing her to excel.

“I haven’t done it on my own. Right time, right place, right people. Sometimes prepared, sometimes not. But the combination of it propelled me forward.”

She rejects the idea her recognition here was overdue.

“Everything in its proper time. I don’t think I’ve been overlooked or anything. Nothing’s better than your hometown saying job well done.”

Meanwhile, when she gets asked, “Are there black people in Omaha?” she’ll continue bragging on its notable black sons and daughters:

Bob Gibson

Malcolm X

Buddy Miles

Marlin Briscoe

John Beasley

Gabrielle Union

Monty Ross

Yolonda Ross

Kevyn Morrow

Q. Smith

“I want to help put Omaha in the right light. I am unapologetically Omaha until the day I die.”

Visit https://urban1.com.

Read more of Leo Adam Biga’s work at https://leoadambiga.com.

 

 

The Reader asked some African-American native Omaha media professionals what they find inspiring about Cathy Hughes:

ANGEL MARTIN

Freelance journalist

“Just to see where she started from in her career with a small studio in D.C. to large media owner. She was determined to never give up no matter what challenges she had to face. Very inspiring for a freelance journalist and radio host-producer at Mind and Soul/Malcolm X Radio like me. She also comes from very humble beginnings right in the Omaha metro. A very positive example of what can happen when you keep your eyes on the prize, so to speak.

“With her being a double minority -– this is a great example of how one should not only play with the ‘good ol’ boys’ but rather change the rules and win. When you think of radio and media ownership, Oprah’s name comes to mind and when you do your research you’ll soon realize Ms. Hughes is right up there, in fact she’s the number two based on her net worth.”

_ _ _

MONIQUE FARMER

Omaha Public Schools communications director

“Her accomplishments are truly inspirational, particularly for African-American women in the fields of journalism, communication, entertainment and entrepreneurship. She’s been breaking glass ceilings for decades and she continues to prove that some barriers are merely mental. She’s also proven that hard work, drive, discipline and possessing the boldness necessary to reach for one’s goals can account for so much. She makes us native Omahans all proud to be from the city we call home.”

_ _ _

WILLIAM KING

Founder, 1690-AM The One and 95.7-FM The Boss

“It’s inspiring because I’m currently walking in her footsteps with the creation of radio stations. I’m following every lesson from the matriarch of radio and TV.

“She’s an example that greatness come from the North Omaha community. It gives one the belief that if she can do it so can I. It’s motivation that drives you to succeed.

I recently talked to her and our conversation focused on both of us telling our stories on how we struggled and sacrificed to build our radio stations.”

_ _ _

MICHELLE TROXCLAIR

Mind and Soul radio host

“A black woman having achieved the success she has is an inspiration and motivator to all black women. Her accomplishments have transcended the barriers of race and gender. She has laid an important path.”

_ _ _

CARINA GLOVER

Founder, Ace Empire Media

“Cathy Hughes has raised the bar in the media industry and is inspirational as a black woman, professional,and business woman. As a young woman from Omaha on the path to building my own empire in media and tech, Cathy Hughes is a major inspiration. On a national scale, there’s a false perception that the roots of successful media companies generate from the west and wast coasts. Cathy demonstrates the barriers that can broken and how there’s no limit to success, despite where you began your journey.”

_ _ _

CHANELLE ELAINE

New York-based film producer (First Match

“What i find inspiring is Ms. Hughes’ willingness to take chances, to go against expectations and push forward by her own definition of what a young African-American woman can do. She refuses to be put in a box by gender, color or origin, giving us all equity in the landscape of opportunity.”

Omaha Press Club to salute media mogul Cathy Hughes


Omaha Press Club to salute media mogul Cathy Hughes

©by Leo Adam Biga

 

Nebraskans are about to get an education about one of their own they should know more about and embrace as one of the state’s greatest ever exports but very few outside of Omaha’s African-American community do. This exemplary product is Omaha native Cathy Hughes, founder and owner of two major media networks, Radio One and TV One, that she grew into African-American market empires. Hers is an entrepreneurial success story unlike few others and one that transcends color and gender. Think Oprah Winfrey but only more niche and you have an idea of just how big a deal she is and just what a footprint she has in a segment of the national media marketplace. Her personal net worth is estimated at half a billion dollars. Get the picture? She’s about to come on your radar in a big way, perhaps for the first time, because of a series of events feting and featuring her in her hometown the week of May 14-20.

If you’re wondering why you’ve never heard of her before or why there haven’t been things named after her before, it may say something about how this predominantly white state has not exactly gone out of its way to recognize her or any other woman of color. As a whole, Omaha’s been guilty of the same, The festivities being planned around her are largely the effort of the African-American community here, though a broad spectrum of city officials and movers and shakers will be present for the street renaming ceremony and the Omaha Press Club Face on the Barroom Floor roast in her honor (see about the Press Club event by clicking below). Her omission, until now, as a generally known and acknowledged Nebraska Great is all the more vexing because she got her media start in Omaha, counted as her mentor Omaha Star publisher Mildred Brown and has retained very close ties to the city and the black community. She has also been very generous with her time with this reporter and others from here and with other members of the community here. I will be doing a whole new round of writing about Cathy and her business and life journey in the coming months.

Oh, by the way, her mother Helen Jones Woods is a great story in herself as a member of the famed International Sweethearts of Rhythm during the big band swing era.

For those of you playing catch-up when it comes to Cathy Hughes, here are links to some stories I have done about her or that have extensively quoted her:

https://leoadambiga.com/2010/04/29/radio-one-queen-…-keeping-it-real

https://leoadambiga.com/2013/04/11/the-omaha-star-c…ack-woman-legacy

https://leoadambiga.com/2017/08/11/native-omaha-day…ng-like-no-other

https://leoadambiga.com/2015/12/04/news-of-omaha-st…ic-papers-future/

https://leoadambiga.com/2011/07/04/native-omahans-t…n-their-hometown

Here’s a link to my story about Cathy’s mother, Helen Jones Woods, and the International Sweethearts of Rhythm:

https://leoadambiga.com/2010/04/29/17/

 

The Omaha Press Club
Celebrates Its 157th
Face on the Barroom Floor 


 
Cathy Hughes

Friday, May 18, 2018

5:30 – 6:30 p.m.

Cocktail Reception

6:30 – 7:30 p.m.

Dinner

Hors d’oeuvres
Potato Leek Smoked Salmon with Goat Cheese and Bacon
Parmesan Onion Canapé
Salad

OPC’s Signature Thunderbird Salad

Entrée
OPC Tenderloin Filet Maytag Bleu and Béarnaise
Gouda & Roasted Twice-Baked Potato
Bacon-Wrapped Asparagus
Dessert
OPC’s Signature Bavarian Chocolate Mousse Gateau Riche
7:30 p.m.

The Roast featuring:

Roasters
Johnny Rodgers, 1972 Heisman Trophy winner,
founder/CEO, Johnny Rodgers Youth Foundation
and Face on the Barroom Floor (No. 102, July 2005) — emcee
Theresa Glass Union, AT&T, Nebraska Department of Health & Human Services (retired)
Elmer J. Crumbley, educational consultant/Minnesota Humanities Center, educator, Omaha Public Schools,
former principal, Skinner Magnet School (retired)
Dr. Blandina Rose Willis, educator/psychologist,
president, Humanistic Solutions, LLC
Al Goodwin, economic development director, Omaha Economic Development Corp. (retired)
Face Reveal

Artist Jim Horan

Dinner: $50 for Omaha Press Club members;

$60 for nonmembers

To RSVP for dinner:
Call the Omaha Press Club at 402-345-8008,

Email


(If you have special dietary needs, please notify the Omaha Press Club
when you make your reservation.)
Reservations must be accompanied by OPC member number or credit card.

Cancellations require a 48-hour notice.

Omaha Press Club
First National Center, 22nd Floor (adjoining the DoubleTree Hotel)
1620 Dodge Street, Omaha, Nebraska 68102-1593
Twitter: @omahapressclub
Parking Available in the Central City Parking Garage
(the garage just west of the First National Bank Building)

 

Free parking for OPC members in the Central City Garage from 5 p.m. to 2 a.m.;

discounted parking available for nonmembers with ticket validation.
Bring your Central City Garage ticket with you to the club.
(No validated parking available in the garage attached
to the DoubleTree Hotel; however, self-pay parking is available)

 

Radio One queen Cathy Hughes rules by keeping it real: Native Omahan created Urban Radio format

April 29, 2010 3 comments

Microphone (MXL 990)

 

 

UPDATE: On February 17 Cathy Hughes received the NAACP Chairman’s Award, joining some distinguished company in the process.  As the NAACP website reports, the award is chosen by chairman Roslyn M. Brock in recognition of special achievement and distinguished public service.  Past honorees include U.S. Surgeon General Dr. Regina Benjamin, Tyler Perry, Former Vice President Al Gore and Dr. Wangari Muta Maathai, Aretha Franklin, Bono, then-Senator Barack Obama, The Dave Matthews Band, Danny Glover, and Aaron McGruder.

“I am thrilled to offer Cathy Hughes the NAACP Chairman’s Award,” says Brock. “ This recognition is long overdue for her accomplishments as a trailblazer in the media industry.  As the founder of Radio One and TV One, an advocate for small business entrepreneurship, and philanthropist, Cathy Hughes reminds us that collectively and as individuals, we can make a difference.  Her presence at the Image Awards continues the NAACP’s quest to celebrate and uplift individuals who model principles of hard work, perseverance and community empowerment.”

“This is the most humbling honor to ever be bestowed on me,” says Hughes. “Those who have received the Chairman’s Award in the past are counted among the very best that America has ever produced, and I am honored and very humbled to be included in their ranks.”

– – –

I remember reading something about Cathy Hughes somewhere years ago and after digesting the fact this African-American woman was a major media mogul born and raised in my hometown my next reaction was: Why didn’t I know about her before?  I mean, she’s a big deal, and her hometown didn’t seem to acknowledge or celebrate her success the way you would expect. One of the nice things about what I do as a freelance journalist is getting the opportunity here and there to rectify such perceived wrongs or at least to put my own spin on someone’s story and perhaps introduce a whole new segment of the population to the subject.  That is precisely what I did in the following profile I did on Cathy Hughes for The Reader (www.thereader.com) newspaper in 2005.

I share the story here simply because hers is a story that cannot be told too often.

 

Radio One queen Cathy Hughes rules by keeping it real:

Native Omahan created Urban Radio format

©by Leo Adam Biga

Originally appeared in the New Horizons

 

The cool hip-hop culture is driving the urban — read: black — entertainment industry explosion. Radio’s no exception. Omaha’s Hot 107.7 FM loudly carries the banner here for urban radio’s mix of rap, hip hop, soul and R&B. Contemporary rock KQCH 94.1-FM tries a little ebony flavor. But no matter how much they try positioning themselves as urban players, these stations are part of white owned and operated networks — Waitt Radio and Journal Broadcast Corporation, respectively.

To be sure, a more authentic urban electronic media model exists. One with black ownership-management and a black sensibility. Just not in Omaha. That’s ironic, too, as the queen of the urban format is Omaha native Catherine Liggins Hughes, a 58-year-old African American whose Radio One network is described as “the voice of black America and the lightning rod for the black community.” Her stations feature music, news and talk from a black perspective. She and her son, Alfred Liggins Hughes, reign over the Baltimore-area-based Radio One empire comprising 69 radio stations, one television station and, since January 2004, the new cable/satellite channel, TV One, a lifestyle and entertainment option aimed at middle-age blacks. TV One is a joint venture with Comcast Corporation. Her parent company went public in 1999 and is valued at $3 billion, making it one of the largest radio broadcasting companies overall and the largest black-owned media firm. She estimates more than 2,100 of her 2,800 broadcasters are black. Many are women.

 

 

 

 

Hughes adventure in radio comes full circle on May 14, when she receives an honorary Doctor of Humane Letters degree during the 2005 commencement at Howard University in Washington, D.C., where she got her first big break in the industry. But it was in Omaha her love of radio first bloomed.

It’s been years since Omaha sustained a truly black station. One of the last was KOWH. A group of Kansas City, Mo. doctors and a consortium of Omahans, including Major League Baseball Hall of Fame pitcher Bob Gibson, NBA veteran Bob Boozer, social service director Rodney Wead and businessman Al Gilmore, bought it in 1969 and operated it through the mid-1970s. Warren Buffett was an advisor. It’s where Hughes got her start in radio as a do-everything volunteer.

Her rise to national prominence the last 25 years has made her, outside Oprah Winfrey, Eunice W. Johnson and Condoleezza Rice, perhaps the most powerful black woman in America. She’s been called so by Essence Magazine. She counts Ebony Magazine publisher John H. Johnson and award-winning journalist Tony Brown as friends and mentors. Yet, her story’s largely gone untold in her hometown. It’s not surprising given Omaha’s conservative daily newspaper and her penchant for ruffling feathers. But hers is the classic American success story. Despite hailing from an educated and accomplished family, she overcome major obstacles growing up. A shining example of black upward mobility, her climb serves both as an inspiration for how far passion can carry one and as a reminder of how too many blacks remain disenfranchised.

Love Affair

Growing up in the now old Franklin Plaza projects just off 24th and Franklin in north Omaha, Hughes fired her imagination to the museful sounds emanating from the oversized radio she listened to in her room at night.

“My love affair with radio started when I was 8-years-old when my mother gave me a 15-pound transistor radio. I used to get spankings, because at night — when I was supposed to be asleep — I had my radio on under my pillow,” Hughes said.

Unlike her mother, Helen Jones Woods, a former musician, Hughes had “no musical talent. So, rather than being drawn towards music and embracing it, I kind of shied away from it…I felt awkward that I couldn’t sing, dance or carry a tune. The interesting thing about my relationship with radio is that the part I loved most was the commercials, not the music. Today, Radio One is a case study for the Harvard Graduate School of Business, and when they were doing their case study they said, ‘Well, no wonder y’all did OK, because your love of radio was not the music, it was the commercials.’ Yeah, I loved the commercials. I used to take my toothbrush and pretend it was a microphone and be up in the mirror — in the projects — giving commercials,” said Hughes in the earthy tones of a late-night urban deejay.She was on track meeting her family’s high standards, attending a private school, when, at 16, she got pregnant. Her marriage to the father didn’t last. “I went into shock because I had my whole future ahead of me,” she said in a 1998 Essence Magazine interview. The birth of her son snapped her out of her “arrested development. I was a lost ball in high weeds.”

Being a mom, she said, “was the last thing I ever anticipated and it turned out to be the greatest blessing of my life. Absolutely, my son changed my life. He’s the reason I am who I am today. By that I mean spiritually. He necessitated a belief in a power much greater than myself.”

She managed supporting herself and her son, got an education and made a career out of her first love — radio, and Alfred was beside her every step of the way. “I took him everywhere with me. I stayed in constant trouble with my employers, particularly when I moved to the East Coast, because I knew no one there and I was not going to entrust him to strangers. And, so, I brought him to work with me.”

Her wild success has not made her forget her struggle or the huge gap that still separates many African Americans from the good life. A self-described “black nationalist,” she’s all about promoting and strengthening the black community and emboldening her people’s sense of pride. She learned social activism from her parents, members of the social justice action group, the De Porres Club, and from crusading Omaha Star publisher Mildred Brown, for whom she worked and whose offices hosted De Porres meetings. The faith-based Club led Omaha’s early Civil Rights fight under the late Jesuit priest, John Markoe, of Creighton University. Formed in 1947, the Club agitated for change via demonstrations, sit-ins and boycotts that opened lunch counters, like that at Dixon’s Restaurant, and desegregated employment rolls at such work sites as Coca-Cola and the street-railway company.

Hughes was also a protege of Markoe’s. She recalls marching in demonstrations when she was only five. As a teen, she helped integrate Peony Park. Markoe, a close family friend, sponsored Hughes at Duchesne Academy of the Sacred Heart, where she became the first black graduate, and loaned her mother the money to attend nursing school. “He took special interest in a lot of young black people. He saw their potential. He was a pioneer,” said Hughes’ mother. The family visited Markoe when he was dying at the old St. Joseph Hospital, where a West Point classmate of his, President Dwight D. Eisenhower, also said goodbye.

Forging new ground and contributing to The Cause is a family trait Hughes inherited from her parents and maternal grandfather. “They were always very committed to trying to improve the plight of our people,” she said.

Her mother’s father, Laurence C. Jones, was one of the first African-Americans to receive an Ed.D from the University of Iowa. In 1909 he founded the Piney Woods Country Life School in Mississippi. Still a premier boarding school for disadvantaged African-American students, it places the vast majority of its graduates in college. Hughes is its largest contributor. Her mother, who was adopted by Jones and his wife, attended the school and played trombone in its touring all-girl swing band — the International Sweethearts of Rhythm. As the band gained popularity down south, the Sweethearts chafed at being a cash cow for the school and left, en masse, to perform separately from the institution. Woods was among the rebels. The popular band, which included bi-racial and white members, played all over the U.S., even headlining the Apollo Theater. “When you play at the Apollo Theater, you know you’ve arrived,” Woods said. During World War II, the band entertained overseas black American military personnel as part of the USO. The orchestra disbanded in the late 1940s.

Helen Jones Woods

 

 

Helen Woods met and married her husband, and Cathy’s father, William Alfred Woods, while with the band in his hometown of Chatanooga, Tenn. After the couple moved to Omaha, he became the first African American to earn an accounting degree from Creighton University. When no one would hire him as an accountant, he worked an overnight line job at Skinner Macaroni. That is, until “the Jesuits just refused to accept the embarrassment any longer of their first black accountant bagging macaroni at night, and prevailed upon the Internal Revenue Service to give him an opportunity,” Hughes said. He later went into business for himself. Helen became an LPN and, later, a social worker at Douglas County Hospital. The couple’s first of four kids was Catherine Elizabeth, who helped raise her younger siblings.

Fascinated and Inspired

By the late ‘60s, Hughes was taking liberal arts courses at Creighton and then-Omaha University. “Fascinated with radio,” she leapt at the chance to get in on the ground floor at fledgling KOWH. “This was too good to be true, you know. Black folks owning their own radio station. This was a learning opportunity. That’s the reason I was motivated to volunteer and help out.” Even though her real radio education came later, she feels KOWH played a key role in her broacast odyssey.

“I think the reason we have a $3 billion corporation today is because Bob Gibson, Bob Boozer, Rodney Wead and the other individuals who invested in KOWH inspired me to do it for myself and become a broadcast owner. I saw them do it and so I figured I could. I think none of my success would have taken place if I had not seen the example set by that group. That’s very important to me, because often times when I tell in interviews what a profound effect people in Omaha had on my life, it gets left out of the story because some editor doesn’t consider Omaha exciting.”

Hughes’ big break came on the heels of love and tragedy. It was the early 1970s and she served on UNO’s Black Studies Committee, which sponsored appearances by noted journalist Tony Brown, who befriended her. The man Hughes was dating at the time was hired by Brown, then the dean of Howard University’s newly formed School of Communications, to chair a department in the School. Meanwhile, her father was given a contract by the Office of Minority Business in Washington, D.C. to organize the books of small minority businesses. Her father was set to leave for D.C. when he fell ill and died of a heart attack.

A grieving Hughes went to D.C. and was surprised when Brown offered her a job as a lecturer in Howard’s School of Communications. “I said to him, ‘But I didn’t finish college,’ and he laughed and said, ‘Neither did anyone else on the faculty other than myself.’ The faculty he allowed me to join included Quincy Jones, Melvin Van Peebles, Stan Lathan. It was a list of non-degreed practitioners of the media and this was quite revolutionary for a major institution of higher learning.”

Hughes began volunteering at Howard’s radio station, WHUR. “When I found out they had a radio station I was like, ‘Oh, let me learn, let me help out. What can I do?” Within a short time she was hired as sales manager and, later, general manager, engineering a turnaround that dramatically increased advertising revenue and put WHUR near the top of D.C.’s highly competitive black radio market.

The Quiet Storm

It was at WHUR she created The Quiet Storm, a sexy late night music-chatter format that’s come to dominate urban radio programming (once featured on 600 stations). She formulated the concept after Howard showed faith in her by sending her to a broadcast management course at Harvard University and a psychographic programming seminar at the University of Chicago. Psychographic studies help broadcasters design programming based on target audience lifestyles and trends.

So, what did Brown see in Hughes? “He saw my love of radio. My determination and commitment to the student body. He saw this was a passion for me. He knew it was like throwing a duck into water. That I was so happy for the opportunity and so fascinated with everything. I used to write back home saying, ‘My eyes are tired seeing the glory and the beauty of being an African living in America.’ Because I had never seen black men and women wrapping their heads and wearing African fabrics and having black plays and black radio. This was a new experience for me. Coming from Omaha, my daddy was the only black accountant, who knew the only black lawyer, who knew the only black dentist, who knew the only black doctor. These were the days when we had one of each in Omaha.”

When Howard University balked at licensing The Quiet Storm on the grounds it was commercially unviable, Hughes left for DC’s WYCB-AM and, in search of more creative control, began looking to acquire her own station. When DC’s WOL came up for sale, she sought to purchase it. Married at the time to Dewey Hughes, the couple made a bid with $100,000 of her own money, plus an additional $100,000 from 10 investors who put up $10,000 each. Another $600,000 came from a group of black venture capitalists. She still needed $1 million dollars from a senior lender. She was rejected by all-male lenders at 32 separate banks. Chemical Bank was her 33rd try and a new-on-the-job Puerto Rican female loan officer there approved the loan. The 1980 purchase made WOL the base of Radio One’s pioneering 24-hour talk from a black perspective format, with its theme: Information is Power.

“If that woman had not gambled on me then I would not be in business today. She was the one that made the difference,” Hughes said. “I never asked her why she did it. I assumed because she saw me a good investment. Those 32 men that told me no probably told some man yes the same week.”

Even today, after all her proven business acumen and personal wealth (in the mid nine figures), Hughes said women of color like herself still lack respect in the business arena. “It hasn’t changed. Not at all. Particularly when you’re one who’s outspoken. It’s not a role white women have enjoyed for too long and, so, it’s definitely still brand new for African American women. It’s the whole confidence factor. You find it with your lenders…your staff…your audience. The most perilous time in the history of my company was when I divorced my husband (Dewey Hughes). He was not making a contribution to the business. He was a drain. But that’s not how it was seen by advertisers, lenders, creditors…They saw it from the perspective that I wouldn’t be able to survive.”

Networking and Visioning

Today, her network of stations is in virtually every major black market: Los Angeles, Dallas, Houston, St. Louis, Detroit, Minneapolis, Cincinnati, Cleveland, Philadelphia, Baltimore, Boston, Washington, DC, Louisville, Atlanta, Charlotte and Miami. Radio One’s 1995 purchase of WKYS in Washington, D.C. for $40 million, reportedly the largest transaction between two black companies in broadcasting history, made Hughes the first woman owner of a #1 ranked major market radio station.

Cathy Hughes accepting the NAACP’s Chairman’s Award

 

 

Radio One’s among the few black-owned media companies to stave off the Wall Street wolves and conglomorates that began buying up black stations and networks. Hughes’ corporate strategy of acquiring and turning around underperforming urban stations has proven profitable and grown the company exponentially. “We’re turnaround experts,” she said. Yet, only a few years ago, she tells how at “a big affair of financial types a gentleman who was not very well informed stood up and thanked my son for saving my company. Gave him full credit. And when my son tried to correct him, he was like, ‘Oh, yeah, but you made a difference.’ Alfred tried to say, ‘No, I wasn’t even old enough to be around to save her company,’ but they weren’t having it. Alfred has an MBA from Wharton. He’s the one that took us public and, so, he gets the credit for about 15 years of hard work that existed before he became part of the scenario.”

Hughes’ vision for the company was big from the start and then federal legislation compelled her to keep getting bigger. “I always wanted more than one station but our corporate strategy crystallized in 1996 with the passage of the TeleCom bill (Telecommunications Act),” which removed limits on the number of stations a company could own. “It basically says, Either you grow or you go. Either you become one of the big boys or you sell out. I wasn’t interested in selling out,” she said. According to Hughes, that same Act has made radio/TV ownership a rigged system that forces vulnerable stations into the hands of giants and prevents smaller companies from buying in. She’s bought out many stations herself. The spiraling cost of media properties makes it harder, especially for prospective black owners.

“Black folks own more stations, but there are fewer owners. Sixty-nine of them belong to me. It costs several million dollars before you can get a station. It’s very difficult, unless you’re independently wealthy, to put together the financing and go through the rigors and the process of securing the license. There’s some great (black) individuals who would do a great job of running a radio station, but they’re not able to get the start-up money and organizational revenue they need.”

No dilettante operating from afar, Hughes is a hands-on media owner. It makes sense considering she came up through the ranks of radio. She’s done everything at the station level except engineer. Her first days at WOL found her scrounging for everything and even sleeping some nights on the office floor. Up until the mid-’90s she was a popular on-air personality who set the frank tone and assertive agenda for Radio One’s fierce community activism and involvement. These days, she hosts her own show, TV One On One, on the new TV One network.

 

 

 

 

A Passionate Woman

She said critics’ decrying her pro-black stances “misinterpret” her. “I’m a very passionate woman. My voice raises. I get excited. I start to talk fast. When I was on the radio, nationalism was not quite as understood and accepted as it is now. So, a lot of white journalists mistook my passion, my excitement, my commitment to my people as me being a fire-breathing activist who didn’t like white folks. Well, my second in command to my son is a white woman, Mary Catherine Sneed. She’s like a daughter to me. Just because I love my people doesn’t mean I don’t like other people. I laugh about it, because I grew up in Omaha, and if you’re black and not an integrationist in Omaha, you perish. OK? There’s not enough black folks.”

Even with Radio One and TV One ever expanding, (at one point, TV One was gaining a million new subscribers per month), Hughes is not complacent. “I don’t see it as success yet. I still see it as a work in progress. The reason I have to keep driving forward is the reality that my community seems not to be making the progress for the masses we should be making considering how blessed more of us are each year.” She feels whatever success she’s had is rooted in her community focus. “Our commitment to our community is what has built brand loyalty. It’s a misnomer that you can’t do good and do well. You don’t have to forsake your peoplehood in order to get wealthy. In fact, I’ve had just the opposite experience.”

Of her many riches, she said she’s proudest of “rearing a son by myself that grew up to embrace my vision, my dream, my commitment to electronic media.” She still get backs to Omaha, where her mother resides. Aside from being honored at a Native Omaha Days, Hughes keeps a low profile here with family and friends, seeing old haunts and attending mass at St. Benedict the Moor. “I earn my living being in the spotlight. When I come home, the best past of it is that there is no spotlight.”

Helen Woods never imagined all this for her daughter, although she suspected something special was in store. “Some people are destined for greatness,” she said.

Howard University’s newest crop of grads have a model of greatness they can call their own.


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