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Tom Lovgren, A Good Man to Have in Your Corner
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In the course of developing boxing stories over the years I met the subject of this story, Tom Lovgren, who at one time or another was involved in about every aspect of the fight game. He’s still a passionate fan of the sport today and is the unofficial historian and expert on boxing in Nebraska. Tom is one of those plain talking, call-it-like-is sorts, and I love him for it. He’s also a good storyteller, and his rich experiences in the prizefighting community provide him with plenty of material. Prior to profiling Tom, he was a source for me on several boxing pieces I did, including profiles on Ron Stander, a once Great White Hope who was billed as the “Bluffs Butcher.” Lovgren was in the Stander camp when Stander fought Joe Frazier for the world heavyweight title in Omaha in 1972, still the biggest boxing event in the city’s history. You’ll find my Stander pieces on this site. Tom also contributed to stories I did on Morris Jackson, Harley Cooper, the Hernandez Brothers, Kenny Wingo, the Downtown Boxing Club, and Dr. Jack Lewis. all of which can also be found on this blog. My story about Tom originally appeared in the New Horizons.
Tom Lovgren, A Good Man to Have in Your Corner
©by Leo Adam Biga
Originally published in the New Horizons
During one spring night in 1972, Omaha, Neb. became the center of the professional boxing world. A record Omaha fight night crowd of 9.863 jammed the Civic Auditorium to witness the May 25 heavyweight title bout between the challenger, local favorite Ron “The Bluffs Butcher” Stander, and the popular champion, “Smokin’” Joe Frazier. A gallery of veteran boxing reporters covered the event. Film cameras fed the action to a national syndicated TV audience. Canadian heavyweight champ George Chuvalo did the color commentary. Area dignitaries and sports celebrities mingled in the electric crowd. Top heavyweight contender George Foreman looked fearsome at ringside. Legendary referee Zack Clayton appeared spiffy in his bow tie. Nervous Dick Noland ran the Stander corner while his counterpart, the sage-like Yank Durham, led the Frazier contingent.
In terms of sheer impact, the fight remains arguably the biggest sporting event ever held in Omaha. The allure of the heavyweight championship was enough that, with the title on the line, the results made headlines around the globe. And while Stander-Frazier does not rank highly in the annals of title bouts, it proved a smashing success, pulling in live gate receipts of nearly $250,000 in an era when tickets went for a fraction of today’s prices. For former Omaha boxing promoter and matchmaker Tom Lovgren, one of the men responsible for making the fight happen, it was the apex of a 20-year career that saw him put on fight cards featuring everyone from world-class boxers to journeymen pugs. A blunt man with a biting wit, Lovgren recalls a well-wisher that night praising him for pulling off such a coup, whereupon he quipped, “It’ll all be down hill from here.”
The sardonic Lovgren sat for a recent interview in his ranch-style Omaha home near Rosenblatt Stadium and explained his seeming pessimism the night of his crowning feat. “What I meant by down hill was I’d been to the peak. What was the chance of developing another heavyweight in Omaha, Neb. who drew like Stander did and who could be ready to fight for a championship? It’s all got to work together. And that time it did. All the dreams came true. A lot of people talk about doing something like this, but a lot of stuff can go wrong. A guy can get cut in training camp. Tempers can flare up and the whole deal get called off. With this situation, everything worked. It came off.” Proving himself a prophet, Stander-Frazier was indeed the one and only title fight he promoted.
At the time, Lovgren was a one-quarter partner in the recently formed Cornhusker Boxing Club, which staged most of Omaha’s top fight cards in the 1970s. Club president Dick Noland was Stander’s longtime manager. Noland and Lovgren were friends from the days when Lovgren was a correspondent for Ring Magazine. A Sheldon, Iowa native, Lovgren fell in love with boxing watching televised bouts as a kid. His short-lived amateur boxing career came to a halt at 16 when he got “dropped” three times in round one of a Golden Gloves bout. “It was at that point I decided, If you’re going to do anything in this game it’s going to have to be as something other than a boxer, because you obviously don’t have the talent it takes.”
Outside the ring, the University of Denver-educated Lovgren was a food services manager at many different stops, including Omaha’s Union Stockyards Company. Wherever he, his former school teacher wife, Jeaninne, and their four sons settled, Lovgren made it a point to acquaint himself with the area boxing scene — its gyms, fighters, managers, trainers — and to attend bouts. He often traveled 100 miles or more just to see a good fight.
He promoted his first fight card in Ohio, later detailing the highs and lows of that experience in an article he authored for Boxing Illustrated entitled, “So You Want to Be a Promoter?” His wife was skeptical about the promotion racket until he emptied his pockets after that first fight card and hundreds of dollars in gate receipts came tumbling out. Catching fights and filing stories around the Midwest helped him develop contacts among the boxing brotherhood. After contracting multiple sclerosis in 1970 Lovgren retired from the food services field, which gave him more time to feed his passion. Always the fighter, he’s not allowed MS to break his spirit, noting that managing the disease is a matter of “knowing what you can do and what you can’t do.”
When asked by Noland to join the Cornhusker Boxing Club, Lovgren jumped at the chance. Before teaming with Noland he had bailed-out the manager more than once by finding last-minute replacement opponents for Stander, whose reputation as a heavy hitter preceded him. “I was very good at coming up with fighters, and right now,” Lovgren said. “Good fighters, poor fighters, whatever it was, I would get those opponents. My strong suit was my ability to deliver a body. I knew a lot of people. I’d been a lot of places. I knew what talent was available.”
With Noland in charge of getting Stander fight-ready and Lovgren taking care of the business side of things, “The Bluffs Butcher” became their meal ticket. But getting Stander in shape was a daunting task given the fighter’s notoriously lax approach to training. “It was hard to get Ron enthusiastic about training,” Lovgren said. “There was no inner drive, no fire in the furnace, except for certain fights. I tried talking to him about it. I tried playing mind games with him. I did everything I could.” With his matchmaking acumen, Lovgren helped build Stander into a contender by putting him in “against the right guys at the right time to develop his skills.”
“He made some good fights for me,” recalls Stander, “Like the Ernie Shavers fight (a Stander KO victim). He got me in shape. We had a good time”
By the end of ‘71 Stander owned credentials for an inside track to a title shot. First, he was a Great White Hope. Second, as a short-armed slugger he played into Frazier’s smothering style. Third, he cut easily, reducing the chances the fight would go the distance and hazard a decision. Finally, he was a crowd-pleasing brawler with a knockout punch. A guy who, as Lovgren likes to phrase it, “put asses in seats,” guaranteeing a good gate. “Ron drew better than any fighter who ever fought in Omaha. There were guys with more talent, but Ron had the charisma that drew people like no one else. Some people came to see him win and some came to see him get beat. I didn’t care why they came, as long as they came.”
To ensure the chronically overweight Stander got fit, Lovgren moved him into his home for the fight. Training under Leonard Hawkins at the Fox Hole Gym in Omaha and under Johnny Dunn in Boston, Stander steeled himself. “Ron was a real fighter who asked no quarter and gave none. He backed away from no one and had no fear. He’d walk right into you. He was not going to be embarrassed,” Lovgren said.
In a confrontation that could have served as an inspiration for Rocky, Stander, the 10-1 underdog, showed admirable courage by standing toe-to-toe with the champ and exchanging haymakers. Despite taking a beating, he kept wading in until, bloodied and blinded by cuts, the fight was stopped after the 4th round. Still, there was a moment early on when the underdog appeared to rock the champ, even buckling his knees. “A lot of people say that Frazier slipped. He did, but he was hit with a shot by Stander and that’s why he staggered. Another time, Ronnie missed with an uppercut that was about that far away,” said Lovgren, holding his fingers about two inches apart. “If he landed that punch he may very well have been heavyweight champ of the world. That’s how close he was.”
Frazier retained his belt, only to lose it the very next fight to Foreman. Meanwhile, Stander got a one-way ticket back to Palookaville, where for another decade he toiled in obscurity as a club fighter whose main claim to fame was having got that one-in-a-million crack at immortality. Yet the fight that will forever link these two men almost didn’t come off when negotiations bogged down over money. “Frazier’s Philadelphia lawyers sent us a couple proposals and we turned them down because there wasn’t any money for us. Until the contracts were squared away to where we were going to make some money, that fight was not going to happen,” Lovgren said. “Then, television got involved and all of a sudden there was money enough for everybody.” With the bout confirmed, Omaha took center stage in the big time boxing arena. “Once the word was out that this title fight was on, everybody from the world of boxing was there. Everything you wanted was possible. Everybody wanted something. That’s how it is.”
Besides promoting Stander fights, he showcased the fighting Hernandez brothers (Art, Ferd, Dale) of Omaha. He considers long retired welterweight contender Art Hernandez the best fighter, pound-for-pound, the city has produced. He also organized cards featuring such top-ranked imported talent as Sean O’Grady, Lennox Blackmore and Jimmy Lester.
In his career, he saw it all — from guys taking dives to being handed bad decisions to getting “beat within a whisker of their life.” When it’s suggested boxing suffers a black eye due to mercenary, deceitful practices, he sharply replies, “Do I think there are crooks in boxing? Yes. Did I ever deal with any? Yeah, I probably did. I’ve heard a lot of bad stories, but every time I dealt with Mr. Boxing types, and I did a lot, they delivered the product and were straight down the line with me.” He feels a few unsavory elements sully the image of an otherwise above-board sport. “Anybody who ever fought for me got paid. If I said you were going to get $100, you got $100. I paid what I thought was the going rate for a 4-rounder or whatever it was, and that meant you got paid whether there was one person in the auditorium or whether the auditorium was full. If you’re going to play the game, you better be able to afford it.”
Stander said Lovgren has always owned his trust and respect. “Tom always took good care of me. You could count on him right to the end, every bit of the way. He’s just a stand-up guy. Straight as an arrow. His word is as solid as a rock, as good as gold. I love the guy.”
Because all manner of things can cause a fighter to drop out of a scheduled match, a savvy promoter like Lovgren must be able to improvise at a moment’s notice. “Once, I had a couple fighters pull out the night of the fight. These two guys that trained at a local gym had come to watch, and I went up to them and said, ‘Hey, you’re here, you can fight. You guys don’t have to kill each other — just go out and put on a good show, and I’ll pay ya.’ So, they fought an exhibition. Does that kind of thing happen? Yes. Often? Yes. Too often? Yes.”
Lovgren, who’s aimed his cutting remarks at referees, judges and athletic officials, makes no bones about the fact his frank style rubs some people the wrong way. “If you took a poll of all the boxing people in Omaha I wouldn’t make the Top 10 friendliest guys, but you’ve got to have people’s respect” and that means speaking your mind and stepping on some toes. Venerable Omaha amateur boxing coach Kenny Wingo, who’s worked alongside Lovgren organizing the Golden Gloves, admires his friend’s penchant for “telling it like it is,” adding: “He’s very opinionated and he’s a little rough around the edges. He takes no prisoners. He runs everything with an iron fist. But if he tells you something, you can take it to the bank. He’s honest. He’s got quite a history in the boxing world and he’s done a lot of good things for the sport along the way.”
If Lovgren leaves any legacy, it will be his role in bringing off Stander-Frazier, an event whose like may not be seen here again. Since retiring as a promoter in the early 1980s, this self-described “serious student” of The Sweet Science has continued his love affair with the sport by organizing his vast collection of boxing memorabilia (books, magazines clippings, tapes, wire service photos) and by writing a pair of boxing histories. The first, which he self-published, chronicles the life and times of Ron Stander, with whom he’s remained close friends. The second, which he just started, details the career of Art Hernandez, a man who fought five world champions and, in retirement, lost part of a leg following a fall at his home. The materials and histories are his attempt at preserving a record of local ring greats.
Like most passions, once boxing gets in your blood, it never leaves you. Even if many of the gyms, watering holes and ringside characters he knew are now gone, Lovgren still closely follows the sport. “You never get out of the game,” he said.
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The Two Jacks of the College World Series
Image via Wikipedia
The College World Series underway in Omaha is a major NCAA athletic championship that attracts legions of fans from all over America and grabs gobs of national media attention. With this being the last series played at the event’s home these past 60 years, Rosenblatt Stadium, there’s been more fan and media interest than ever before, although a spate of rain storms actually hurt attendance at the start of this year’s series. Inclement weather or not, the series is a great big love-in with its own Fan Fest. But it didn’t used to be this way. Indeed, for the first three decades of the event, it was a rather small, obscure championship that garnered little notice outside the schools participating. Omaha cultivated the event when few others wanted or cared about it, and all that nurturing has resulted in practically a permanent hold on the event, which has strong support from the corporate community, from the City of Omaha, from service clubs, and from the local hospitality industry. Two key players in securing and growing the series have been a father and son, the late Jack Diesing Sr. and Jack Diesing Jr., and they are the focus of this short story that recently appeared in a special CWS edition of The Reader (www.thereader.com) called The Daily Dugout. I have another story on this site from the Dugout — it features Greg Pivovar, one of the colorful characters who can be found at the series.
The Two Jacks of the College World Series
©by Leo Adam Biga
Originally appeared in The Reader (www.thereader.com)
In 1967 the late Jack Diesing Sr. founded College World Series Inc. as the local nonprofit organizing committee for the NCAA Division I men’s national collegiate baseball championship. He led efforts that turned a small, struggling event into a major national brand for Omaha.
When son Jack Diesing Jr. succeeded him as president, the young namesake continued building the brand as Jack Sr. stayed on as chairman.
While the CSW is not a business, it’s a growing enterprise annually generating an estimated $40-plus million for the local economy. More than 300,000 fans attend and millions more watch courtesy ESPN.
Papa Diesing was around to see all that growth, only passing away this past March at age 92. Jack Jr. said his father, who saw the event’s potential when few others did, never ceased being amazed “by how it kept getting bigger and better. The phrase he always said is, ‘This just flabbergasts me.'”
His father inherited a dog back in 1963. Jack Sr. was a J. L. Brandeis & Sons Department Store executive. His boss, Ed Pettis, chaired the CWS. The event lost money nine of its first 14 years here. When Pettis died, Jack Sr. was asked to take over. He refused at first. No wonder. The CWS was rinky-dink. Nothing about it promised great things ahead. The crowds were miniscule. The interest weak. But under his aegis an economically sustainable framework was put in place.
What’s become a gold standard event had an unlikely person guiding it.
“When my father got involved with the College World Series he had never attended a baseball game in his life. He didn’t really want to do it but basically he agreed to do it because it was the right thing to do for the city of Omaha,” said Jack Jr. “Over a period of time he developed a love affair with not only what it meant for the fans but what it meant for the city and what it meant for the kids playing in it. He always was looking to do whatever we could do here to make the event better for the kids playing the games and the fans attending the games and for the community. And the rest is history.”
“I certainly grew up behind the scenes. I can’t say he was purposely grooming me into anything. It’s just that I was exposed to the College World Series ever since I moved back into town in 1975. I’d go to the games, I was involved in sports in school and still was an avid sports follower after I got back.”
Diesing said the same sense of civic duty and love of community that motivated his father motivates him.
He still marvels at his father’s foresight.
“One of the things people credited him for was having tremendous vision about how to set up the infrastructure and make sure we had an organization moving forward that would stand the test of time. And he thought it would make sense to carry on a tradition with his son following him, and that was another thing he was right about.”
His father not only stabilized the CWS but set the stage for its prominence by partnering with the city and the local business community to placate the NCAA by investing millions in Rosenblatt Stadium improvements to create a showcase event for TV.
College baseball coaching legend Bobo Brayton admired how Jack Sr. nurtured the CWS. “I think he was the single person that really kept the world series there in Omaha. I went to a lot of meetings with Jack, I know how he worked. First, he’d feed everybody good, give them a few belts, and then start working on ‘em. He was fantastic, just outstanding. It’s too bad we lost him…but, of course, Jack Jr. is doing a good job too.”
As intrinsic as Rosenbatt’s been to the CWS, Jack Jr. said his father knew it was time for a change: “He could see and did see the needs and the benefits to move into the future. Certainly, I’m the first person to understand the nostalgia, the history, the ambience surrounding Rosenblatt. It’s going to be different down at the new stadium, and it’s just a matter of everybody figuring out a way to embrace the different.”
Diesing has no doubt the public-private partnership his father fostered will continue over the next 25 years that Omaha’s secured the series for and well beyond. He’s glad to carry the legacy of a man, a city and an event made for each other.
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The Little People’s Ambassador at the College World Series
UPDATE: Greg Pivovar’s Stadium View Sports Cards store was left high and dry when Rosenblatt Stadium was closed and the College World Series moved downtown to TD Ameritrade Park, but he does have a presence near the new site courtesy a tent set-up. My story below appeared on the eve of the 201o CWS, as Pivovar, whose shop stood directly across the street from Rosenblatt, prepped for his last dance with the old stadium.
As the College World Series enters the stretch run of the 2010 championship, I offer this story as a slice-of-life capsule of the local color that can be found in and around the event and its festival-like atmosphere. The subject is Greg Pivovar, who runs a sports memorabilia shop called Stadium View Sports Cards, across from Omaha‘s Rosenblatt Stadium, the venue where the CWS has been played for 60 years. This is the stadium’s last at-bat, so to speak, as it’s scheduled to be torn down next year, when the event moves to the new downtown TD Ameritrade Park. The ‘Blatt’s last hurrah is inspiring all manner of nostalgic farewells. Pivovar will be sad to see it go too, but he’s not the sentimental sort. In fact, he’s the cynical antidote to the otherwise perpetually cheery facade the city, the NCAA, and College World Series Inc. like to spin about the series, an event that Omaha has catered to to such an extent that there’s a fair amount of skepticism and animosity out there. Pivovar loves the series and the business it brings him, and he loves serving in the unofficial role of CWS ambassador for visitors from out of state, but he’s not Pollyannish about the event or the powers-that-be who run it. He just kind of says it like it is. His blog, stadiumview.wordpress.com, is a hoot for the way he skewers sacred cows.
I have posted another CWS story about a father and son legacy tied to the event.
Greg Pivovar, owner of the Stadium View shop, poses in his store in Omaha, Neb., Thursday, May 27, 2010. Pivovar is a one-man welcoming committee for College World Series fans. The Omaha attorney greets every (legal age) customer with a free can of beer and nudges them toward the barbecue, brats or, when LSU is in town, seafood jambalaya.(AP Photo/Nati Harnik) — AP
The Little People‘s Ambassador at the College World Series
©by Leo Adam Biga
Originally appeared in the The Reader (www.thereader.com)
Stadium View Sports Cards proprietor Greg Pivovar makes a colorful ambassador for the College World Series with his Hawaiian shirt, khaki shorts and blue-streak S’oud Omaha patter. This bona fide character champions “the little people who built” the CWS.
Enter his sports memorabilia shop across from Rosenblatt and his coarse, cranky, world-weary sarcasm greets you, his barbs delivered with a stiff drink in one hand and a cell phone in the other. He talks like he writes on his stadiumview.wordpress.com blog.
“A lot of it is funny and cynical, but a lot of it is from my heart,” he said..
His shop’s a popular way stop for CWS fans craving authentic Omaha. He’s dispensed free beer since opening the joint 19 years ago. “It’s meant as a gesture of friendship and welcome, not as, Hey, you want to stand around and get drunk here? Part of the ritual,” he said. In 2006 he “took a cheap ass plea” on a ticket scalping charge he claims was bogus. He said the company he keeps is what got him in trouble.
“I have a bunch of scalpers who hang around here,” he said. “They’re friends of mine. I like them, they’re an interesting breed of human being.”
The arrest made headlines. A recent AP story that went viral called him a one-man CWS welcoming committee. Ryan McGee profiled him in the book The Road to Omaha.
“Famous…infamous, I’ve been both,” said Pivovar.
His uncensored ways hardly conform to the Norman Rockwell image the NCAA prefers.
Pivovar, who also serves homemade barbecue and enchiladas during the CWS, and cooks up a mean jambalaya whenever LSU makes it, feels he contributes to a “festival atmosphere.” Vendor and hospitality tents dot the blue collar neighborhood, where enterprising residents make a sweet profit charging for parking spots and refreshments.
The NCAA’s tried distancing the CWS from the commercial, party vibe. A clean zone will be easier to enforce with the move to TD Ameritrade Park next year.
“Piv” likes a good time but acknowledges all “the temporary bars” can be “a negative,” adding, “There’s a few too many people coming down here just to get drunk, and that’s not the idea. That sounds hypocritical coming from a guy who’s given 40,000 beers away, but it really isn’t. Most of my beers are given away one, maybe two at a time.”
The Creighton University Law School grad and former Sarpy County public defender has a private practice he puts on hold for the series. This being Rosenblatt’s last year, he’s stocked extra beer for the record hordes expected to say adieu to the stadium.
His own ties to Rosenblatt go back to childhood. His collecting began with baseball cards, sports magazines, game programs, signed balls. He got serious after college, traveling to buy and sell wares. Eventually, he said, “my collection was pretty much overrunning my home. I’m a hoarder. I needed a place to store my hobby.” Thus, the store was born, although he insists: “It’s not a business, it’s never been a business. I don’t make any money at this, I never have. It’s kind of like a museum.”
Most of his million or so cards, he said, “are just firewood.”
What business he does do largely happens during the CWS. Even then he said I “barely pay the bills.” He doesn’t know what he’ll do after the ‘Blatt’s gone and the series moves downtown. “I’d love to carry my hobby down there but…If somebody comes and shits a couple hundred thousand dollars on my face it might happen, but other than that…”
If he closes shop, he’s unsure what will become of his stuff.
“I don’t even want to think about it. I suppose I could throw it all on e-bay and get a mere pittance for it. That’s the way that works. So much of it has zero to such a narrow market, and I knew that going in. It’s not like I was having any allusions of getting rich from this.”
He’s pissed about the “Blatt’s demise and suspects the new site will usher in a sterile, elitist era.
“I’m a conspiracy theorist. What this is all about is developing that north area (NoDo) and wanting to give the zoo what they need. The bastards are taking my ballpark. Like I end a lot of my blogs, I’ve got so many days until my world’s over. It’s kind of like writing your own obituary.”
At least he has his health. He’s cancer-free after a bout with cancer.
The “Save Rosenblatt” t-shirts he carried have been replaced with ones reading: “To Hell with Rosenblatt, Save Stadium View.”
Stadium View is at 3702 So. 13th St.
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