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Dick Holland is the proverbial fat cat with a heart of gold. The avuncular Omaha philanthropist has been a major player on the local philanthropic scene for a few decades now. He was already a highly successful advertising executive when he heeded Warren Buffett’s advice and invested in Berkshire Hathaway. Holland and his late wife Mary became part of that circle of local investors who could trace their incredible wealth to that fateful decision to ride the Buffett-Berkshire snowball that made millionaires out of dozens of ordinary investors. Unlike some donors who prefer to remain silent, Holland is not shy about expressing his opinions about most anything. This classic liberal makes no bones about where he stands on social issues, and you have to give him credit – he really does put his money where his mouth is. The causes that he and Mary put their energies and dollars behind have helped shape the social, cultural, aesthetic landscape in Omaha.

Holland Performing Arts Center

Dick Holland responds to far-reaching needs in Omaha

©by Leo Adam Biga

Originally published in the New Horizons

When it comes to big time philanthropy in Omaha, a few individuals and organizations stand out. Richard Holland has become synonymous with king-sized generosity through the Holland Foundation he and his late wife Mary started.

If the 88 year-old retired advertising executive is not making some large financial gift he’s being feted for his achievements or contributions. In April he was honored in Washington, D.C. with the Horatio Alger Award “for his personal and professional success despite humble and challenging beginnings.” While his success is indisputable, how much adversity he faced is debatable. Closer to home Holland was presented the Grace Abbott Award by the Nebraska Children and Families Foundation “for his work in creating positive change for children through community.” No one questions his devotion to helping children and families, causes that legendary social worker Grace Abbott of Nebraska championed.

Several area buildings bear the Holland name in recognition of gifts the couple made, including the Holland Performing Arts Center in downtown Omaha and the Child Saving Institute in midtown. Mary was a CSI volunteer and benefactor. Her passion for its mission of improving the lives of at-risk children was shared by Dick once he saw for himself the pains that staff and volunteers go to in “restoring” broken children.

The couple made sharing their wealth, specifically giving back to their hometown, a major priority through the establishment of their foundation in 1997. Since Mary’s death in 2006 Dick, as he goes by, has continued using the foundation’s sizable assets, $60 million today and expected to be much more when he’s gone, to support a wide range of educational, art, health, human service and community projects.

True to his social justice leanings, Holland is a mover and shaker in Building Bright Futures. The birth-through-college education initiative provides an infrastructure of tutoring, mentoring, career advice and scholarship support for disadvantaged youth.

Like many mega donors he prefers deflecting publicity from himself to the organizations he supports. He makes some notable exceptions to that rule, however. For one thing, he vociferously advocates people of means like himself give for the greater good. For another, he believes in speaking his mind about issues he cares about and isn’t afraid to ruffle feathers along the way, even if those feathers belong to a political kingpin.

Just last March Holland took the occasion of accepting the NEBRASKAlander Award from Gov. Dave Heineman to criticize a stance by the conservative Republican leader.  Heineman publicly opposes renewal of government-funded prenatal services for low income immigrant women in America illegally. Holland, who supports the care, used the evening’s platform to editorialize.

“No one should be denied prenatal care in Nebraska,” he bluntly told the black tie audience and the governor. His comments were viewed as ungracious or inappropriate by some and as a strategic use of the bully pulpit by others.

Consistent with his Depression-era roots, Holland is not rigidly bound by the constraints of political correctness and so he doesn’t mince words or tip-toe around controversy when he talks. Neither does he hide his political allegiance.

“I’m a liberal Democrat and I underline that,” said Holland, a Unitarian who also prides himself on his free-thinking ethos.

Dick Holland

He recently sat down for an interview at his home, where he readily shared his frank, colorful, unparsed, unapologetic impressions on the state of America in this prolonged recession. Critics may say someone as rich as Holland can afford to be opinionated because he’s already made his fortune and therefore nothing short of a mismanaged investment portfolio can hurt his standing. Besides, dozens of organizations and institutions rely on his goodwill and they’re not about to object to his pronouncements.

Those who know him understand that Holland’s just being himself when he says it like it is, or at least the way he sees it. Most would concede he’s earned the right to say his piece because unlike some fat cats, he worked for a living. His proverbial ship came in only after he’d launched a highly successful business. It was after that he followed his gut and his head and became an early Berkshire Hathaway investor. The millions he accrued made him a Player, but he first made a name for himself as a partner in one of Omaha’s premier advertising agencies, Holland, Dreves and Reilly, which later merged with a Lincoln agency to become Swanson, Rollheiser, Holland, Inc.

All along the way, from young-man-in-a-hurry to middle-aged entrepreneur to mature tycoon, he’s been speaking his mind, only when you carry the clout and bankroll he does, and make the kind of donations he makes, people are more apt to listen.

The Omaha Central High graduate came from an enterprising family. His father Lewis Holland emigrated to the States from London, by way of Canada, where a summer working the wheat fields convinced him his hands were better suited for illustration than harvesting. Lewis settled in Omaha and rose to advertising director for Orchard and Wilhelm Furniture. He later opened his own ad agency, where Dick eventually joined him and succeeded him.

Before Dick became a bona fide Mad Man in the ad game, he began studies at Omaha University. Then the Second World War intervened and after seeing service in the chemical corps he returned home to finish school, with no plans other than to make it in business and study art. Indeed, he was all set to go to New York when he met Mary. Their courtship kept him here, where he found the ad world fed his creative, intellectual, entrepreneurial instincts. He built Holland, Dreves, Reilly into the second biggest agency in the state, behind only Bozell and Jacobs.

He was certainly a well-connected, self-made man, but by no means rich. That is until he started investing with fellow Central High grad Warren Buffett, who is 10 years his junior. Much like Buffett, he’s careful about where he invests and donates his money. When Holland sees a problem or a need he can help with, he does his homework before committing any funds.

“I’m not throwing money at it,” he said, adding that the best thing about giving is getting “results.” He said, “It’s always great to have ideas but somehow or other somebody has to pay, and pay big, in order to get something done.”

The socially-conscious Holland is keenly aware that in these financially unstable times the gap between the haves and have-nots has only widened, something he finds unforgivable in what is held out to be a land of plenty for all

“What has happened in the United States over the past 40 years has been to make a helluva lot of people poor and less wealthy and to make a few people much richer, and we’ve done that by taxation, by trade policies, by not controlling health insurance costs,” he said. “We increased poverty during this period by at least 35 or 40 percent, but the worst thing that’s happened is the middle class itself, which was coming along after World War II very well, suddenly starting making no gain, particularly when inflation’s  taken into account.”

He said the great promise of the middle class, that repository of the American Dream, has actually lost ground. The prospects of poor folks attaining middle class status and the-home-with-a-white-picket-fence dream that goes along with it seems unreachable for many given the gulf between minimum wage earnings and home mortgage rates

“It’s almost ridiculous,” he said. “We might as well say we’ve screwed ’em. I mean, it’s a really sad thing because this country is supposed to be a liberal democracy. The general idea is to provide an equal opportunity and life for almost everyone you possibly can. It sure as hell isn’t having huge groups of impoverished people going to prison and posing all kinds of social problems. All these things should be brought under control by education. It is not supposed to be a South American republic with wealth at the top and a whole vast lower class at the bottom, and we’re headed in that direction unless we make some serious changes in the way we approach this subject.”

When Holland considers the deregulated environment that led to unchecked corporate greed, the Wall Street bust, the home mortgage collapse and the shrinking safety net for the disadvantaged, he sees a recipe for disaster.

“We began to deregulate everything, thinking that regulations made things worse and deregulation would make everything better, and the truth is there are a lot of things that need to be regulated, including human behavior in the marketplace,” he said. “We just ignored that. In fact, it’s almost like saying our social system is every man for himself, and that’s crazy. It’s not every man for himself, we’re interdependent on one another on everything we do. This whole thing is wrong. We’re beginning to see we have to make some changes, but the changes I’ve seen so far are not nearly as drastic as I think they should be.

“I guess I sound like a doomsday guy, but I really believe unless we correct some of these things the United States risks its future.”

The health care reform debate brought into stark relief for Holland how far apart Americans are on basic remedies to cure social ills.

“Why can’t we get together more on this?” he asked rhetorically. “I have a hunch that part of it is misunderstanding, a growing ignorance among a large body of the populace, not recognizing just exactly what has happened. Talking about health care reform, poor people or middle class people objecting to it don’t seem to understand all the benefits they’re going to gain from it, they’re worried their health care won’t be as good as it was when it’ll be just as good,”

He said health care reform will help the self-employed and small business employees get the coverage they need but couldn’t afford before and will allow persons with preexisting conditions to qualify without being denied. Someone who will benefit from reform is right under his own roof.

“I have a helper who looks after the house. She has a preexisting condition. I pay her insurance, and it’s just over $1,300 a month,” an amount the woman couldn’t possibly afford on her own. “It’s absolutely wrong,” he said.He said the ever rising cost of health care under a present system of excess and waste drains the nation of vital resources that could be applied elsewhere.

“There’s no question in my mind that a nation as wealthy as the United States having to pay 17 percent of its gross national product for health care versus every other advanced country in the world sticking around 10 or 11 is just leaving several hundred billion dollars on the table that should be available for education, which at the primary level is in terrible shape.”Education has become the main focus of Holland’s philanthropy. Years ago he began seeing the adverse effects of inadequate education. He and Mary became involved in two local programs, Winners Circle and All Our Kids, that assist underachieving schools and students in at-risk neighborhoods. The couple saw the difference that extra resources make in getting kids to do better academically.

Dick and Mary Holland portrait by Debra Joy Groesser

He views education as the key to addressing many of the endemic problems impacting America’s inner cities, including Omaha’s. He wasn’t surprised by what a 2007 Omaha World-Herald series revealed in terms of African-American disparity. Blacks here experience some of the worst poverty in the nation and lag far behind the majority population in employment and education. He said he and other local philanthropists, such as Susan Buffett, were already looking into the issue and formulating Building Bright Futures as a means to close ever widening achievement gaps.

“I think one of the things we don’t really understand really well about cause is the effect of abject poverty,” said Holland. “Most people who have a decent life don’t understand that having no money, no transportation, not having an adequate diet or health care or stimulating opportunities for children in a very poor family is a straight line to prison and social problems. Those children, more than half of them, enter kindergarten not ready at all, with limited vocabularies of 400 words when they should have 1,200 to 1,500, and you can just go from there and it just all goes down hill.”

He said those critical of the job teachers do miss the point that too many kids enter school not ready to learn.

“That’s not because a bunch of teachers are dumb, that’s because there’s a bunch of kids that have not been looked after properly from the beginning. You can blame teachers until the cows come home, but I just say to you, How is a teacher going to teach a child who is that far behind? It’s almost impossible, and that’s the first great neglect. If we had been doing that differently, we would avoid an awful lot of this. In fact, we’d avoid most of it.”

When students enter school unprepared to learn, he said, there’s little that can be done.

“After they get into the grades, there again, there’s no family, no money, no reading, no looking after, no stimulation, no going places, and the net result is the child goes from 1st through 4th grade not catching up and instead starting to diminish. By the 7th and 8th grades they find out they can’t hack it and they get awfully damn tired of being regarded as dumb, and the net effect of that is dropping out.

“It’s as plain as the nose on your face this is what goes on and this is what we don’t do anything about. It’s a tragedy and one of the great national disasters.”

Things get more complicated for children who enter the foster care or juvenile justice systems. Teen pregnancy and truancy add more challenges. The entrenched gang activity and gun violence in Omaha, he said, has at its source poverty, broken homes, school drop outs, lack of job skills and few sustainable employment options.

He said the fact the majority of Omaha Public Schools students come from households whose income is so low they qualify for the free/reduced lunch program indicates how widespread the problem is. “When a child has to have a free lunch all you can say is something is terribly wrong,” he said.

To those who would indict an entire school district he points out OPS students attending schools in middle and upper middle class neighborhoods do as well or better than students in the Westside and Millard districts. He said the real disparity exists between students from affluent environments and those from impoverished environments.

“The way I sometimes put it to people is, ‘The kids make the school.’ It’s a funny thing how we don’t understand this. It’s very obvious to me,” he said, that on average children from “reasonable affluence” do better than children from poverty. He said Winners Circle and All Our Kids, two programs under the Building Bright Futures umbrella, are full of success stories, as is another effort he and Bright Futures endorses, Educare. Through these and other programs Bright Futures is very intentional in putting in place the support students need from early childhood on.

“We’re going to have a thousand kids this year in early childhood programs. We have organizations that are working in something like 12 or 14 schools. We’ve got five hundred volunteers of all kinds. And we actually have cases. From the very beginning it’s been shown that if we get a hold of a child, even after this bad beginning, and mentor him properly we can get him higher up in the education scale.  In All Our Kids we have 40 kids in college, 50 that have graduated, several with master’s degrees, and every one of those kids was a kid at risk. So we know what to do if we work hard enough on it. What we have to overcome is the kid who doesn’t think he’s so hot. At home an impoverished child often gets put down, diminishing his ego. We have to overcome that, and that’s one of the things we really try to do.”

Mary Holland recognized there must be a continuum of support in place all through a student’s development. Dick said that’s why she encouraged the merger between Winners Circle, whose focus is on elementary school students, and All Our Kids, whose focus is on junior high and high school students.

“We’re trying to take those kids all the way through the 11th grade, taking them every where and teaching them what college requires, what businesses are like, exposing them to the world,” he said. “Bright Futures is not a five or six year program, it’s a 15-year program. It’s gotta be done like that.”

The idea is to get kids on the right track and keep them there. Getting kids to believe in themselves is a big part of it. “If you don’t have a lot of self-confidence you don’t try things, and we try to overcome that. With some kids it works. Some find out, I’m better than I thought, I can do that.”

The goal is qualifying students for college and their attaining a higher education degree. Towards that end, Bright Futures works with students from 12th grade through college.

“We follow you there,” said Holland. “We’ve set up things in universities to help people. We’re still trying to bring it all together. It’s an effort to refresh, restore, make them understand what they have to achieve in order to do anything in life.”

Enough funding is in place that cost is not an issue for Bright Futures students.

“We have adequate scholarship money for thousands, we don’t even have to worry about that, and yet we don’t have enough people to take them that qualify. Just because you graduate from high school doesn’t mean you’re ready for college. Sometimes I think they (schools) get ‘em out of high school just to get ‘em out of high school.”

Holland has a better appreciation than most for the barriers that make all this difficult in practice. He and Mary mentored some young people through All Our Kids and they experienced first-hand how things that most of us take for granted can be stumbling blocks for others. He recounted the time he and Mary mentored a young single mother. Things started out promisingly enough but then a familiar pattern set in that unraveled the whole scenario. He said the young woman got a job, her employer liked her and her performance, but she stopped coming to work and she got fired. The same thing happened at another job. And then another. Each time, he said, the challenge of affording child care, getting health problems addressed and finding reliable transportation sabotaged both the young mother’s and the Hollands’ best efforts.

“She couldn’t hold a job, and we gave up,” he said. It’s not something he’s proud of, but he’s honest about the frustration these situations can produce. Other mentoring experiences ended more positively but still highlighted the challenges people face.

“You find out an awful lot about how tough this is because they don’t have the same kind of get up and go confidence like my daughters, who think that nothing is beyond them. You try to instill that, and when you see a little bit of it happening it’s worth the price of admission.”

He acknowledges that despite government cutbacks there’s still plenty of public aid to help catch people who fall through the cracks. But he feels strongly that a different emphasis is required — one that helps people become self-sufficient contributors.

“We have all kinds of government programs designed to grab these people as they fall off the cliff. The failure is to raise them so they can climb cliffs. There’s no question in my mind sooner or later it’s going to be a major government project. It has to be.”

Policies also need to change in terms of guaranteeing people a living wage, he said.

“Let me give you an idea of how we look at things,” said Holland. “We had a $2 (hourly) minimum wage in 1975 and that was adequate to get people out of poverty, it really was. But since the ‘80s the minimum wage has not kept pace with the cost of living and inflation. It’s kept people in poverty. The Congress of the United States, Republicans and Democrats alike, failed to really go after that. They failed to understand it.”

He said despite the minimum wage having increased to $7.25 in Nebraska and higher in other states, “it ought to be $10 or $11” to give families a chance of not just getting by but getting ahead. “We’re not looking at this problem the right way, we’re just creating it. There’s a dismissal of the problem by people that don’t have it.”

Similarly, he said early childhood programs must be learning centers not babysitting or recreational centers, that address the entire needs of children.

“We have a fractional help system. Somebody helps them after school, somebody sets up a club, somebody sets up something else over here. Some of those after school things make you feel better, they’re fun to go to, they’ve got cookies, but that doesn’t focus on their actual intellectual needs. There’s a lot of that that goes on.”

Holland calls for systemic change that comprehensively affects lives.

“I’m more and more positive it’s going to take a revolution. We’re going to have to stop what we’re doing and start doing something along the lines I’ve talked about. At various times there’s been various suggestions about poverty, but one thing that will help alleviate poverty a helluva lot is money, there’s no getting around it. If it takes 5 or 10 percent of the gross national product it will be a benefit over time because once you have a little money you begin to be able to do a few things, and then you begin to learn a few things, and your children do the same.”

A model approach in his eyes is Educare’s holistic early childhood education. “We’re (surrogate) parents there, that’s what we are,” he said, “and the people that bring their children there know what’s happening, they know that suddenly the whole world is opening for that child. When those kids enter kindergarten they’re ready, they’ve got these big vocabularies. We know it can be done, but we also know the price.”

To those who might balk at the $12,000-$13,000 annual cost of caring for a child in a state-of-the-art center, he said it’s but a fraction of what it costs to incarcerate someone or to navigate someone through the justice system or the foster care system.

Agree or disagree with him, you can be sure Dick Holland will continue putting his money where his mouth is and where his heart is.

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